Hive9’s marketing SaaS solution brings all of your marketing activities, spending and performance insights into one collaborative place. We do this to make marketers’ lives better and significantly improve their impact on the business.
The quickest starting point is planning, where we provide a flexible calendar, goal-setting and standards in as little as two weeks. Hive9 also manages all of your money, fully integrated to your finance department, to save time and eliminate surprises. Finally, our performance capabilities combine predictions, attribution and taking action to improve your plan.
Get all of your marketing plans onto a single platform, using a common structure and language so that marketers around the globe can collaborate and leverage each other’s efforts. The Hive9 calendar provides detailed visualizations of what’s in market at any time.
All of our planning views can be pivoted through the lens of any of your custom segmentation, enabling marketers to view plans from any angle.
In Hive9, marketing planners can enter top-down campaign budgets that reflect their priorities while entering bottoms-up planned costs that draw from the relevant finance budget.
Finance can see the world from their cost center and GL code lens and see where marketing is using those funds across their plans, while marketers can see the world from their go-to-market lens with a view of how the budget is getting consumed.
We connect to your martech stack to pull in performance data, apply attribution logic and visualize your performance compared to expectations.
Hive9 collects data from multiple sources against our unique tactic IDs and media codes so that the performance can be aggregated into easy-to-analyze views, enabling marketers to make better decisions on their investments.
Connect Hive9 to your calendars, work management, back-office financials and purchase support, enterprise data warehouses, marketing automation, and CRM.
Select from our existing API-based connectors to specific systems, or make use of our multipurpose file-based connectors for back-office and “one-off” sources of data.
With Hive9, PwC’s marketers integrate plans with purchasing and financial systems, creating a closed-loop actuals reporting environment that can be reconciled to finance while still being compared to marketing plans.
Establishing marketing as “more in the loop,” explains Eklund, enables PwC to clearly show marketing ROI.
“This is one of the key benefits of having a structured planning process and a tool like Hive9,” he says, “because then you can see the whole marketing program and the total cost overview … Having that data available in the same tool is really powerful.”