# Enterprise Marketing Operations Software | Uptempo.io > Uptempo's marketing operations software helps enterprise organizations plan better, pivot faster, spend smarter, and execute with confidence. ## Pages - [Platform](https://www.uptempo.io/platform/) - [Demo - Uptempo MMM](https://www.uptempo.io/mmm-demo) - [B2B Tech](https://www.uptempo.io/b2b-tech/) - [Healthcare](https://www.uptempo.io/healthcare/) - [B2C Tech](https://www.uptempo.io/b2c-tech/) - [CPG](https://www.uptempo.io/cpg/) - [Retail](https://www.uptempo.io/retail/) - [Product | Uptempo 2.0](https://www.uptempo.io/product/) - [Uptempo vs. Anaplan](https://www.uptempo.io/uptempo-vs-anaplan/) - [Uptempo vs. Airtable](https://www.uptempo.io/uptempo-vs-airtable/) - [Uptempo vs Marmind](https://www.uptempo.io/uptempo-vs-marmind/) - [Uptempo and Asana](https://www.uptempo.io/uptempo-and-asana/) - [Uptempo vs. Planful](https://www.uptempo.io/uptempo-vs-planful/) - [Uptempo vs. Spreadsheets](https://www.uptempo.io/uptempo-vs-spreadsheets/) - [Uptempo + Aprimo](https://www.uptempo.io/aprimo-and-uptempo/) - [Workfront - Better Together](https://www.uptempo.io/workfront-better-together/) - [CMO](https://www.uptempo.io/cmo/) - [Marketing Finance](https://www.uptempo.io/marketing-finance/) - [heim](https://www.uptempo.io/de/) - [Impressum](https://www.uptempo.io/de/impressum/) - [reckitt-formula-for-smarter-marketing-spend-recap](https://www.uptempo.io/reckitt-formula-for-smarter-marketing-spend-recap/) - [Explore Uptempo's Marketing Planning Platform | Product Tour](https://www.uptempo.io/product-tour/) - [Hive9 Service Level Agreement - 2022](https://www.uptempo.io/hive9-ssa-sla/) - [Switch off for the holidays](https://www.uptempo.io/happy-holidays/) - [Uptempo at Groceryshop](https://www.uptempo.io/cpg-marketing-planning/) - [IKEA's Blueprint for Global Commercial Agility](https://www.uptempo.io/ikeas-blueprint-for-global-commercial-agility-recap/) - [Transforming Marketing Planning at HubSpot](https://www.uptempo.io/transforming-marketing-planning-at-hubspot-webinar-recap/) - [Let's connect at Forrester B2B Summit](https://www.uptempo.io/connect/) - [Marketing Calendar Software](https://www.uptempo.io/marketing-calendar-software/) - [MOps Unplugged](https://www.uptempo.io/mops-unplugged/) - [Das Uptempo Buying Center](https://www.uptempo.io/das-uptempo-buying-center/) - [Lead with confidence series](https://www.uptempo.io/blog/lead-with-confidence-series/) - [Marketing Business Acceleration Series](https://www.uptempo.io/blog/marketing-business-acceleration-series/) - [Takeaways - Live MOps Huddles](https://www.uptempo.io/live-mops-huddle-takeaways/) - [Events](https://www.uptempo.io/events/) - [Buying Resource Center](https://www.uptempo.io/buying-resource-center/) - [Monthly Live MOps Huddle](https://www.uptempo.io/monthly-mops-huddles/) - [BrandMaker Legacy Home](https://www.uptempo.io/brandmaker/) - [Hive9 Legacy Home](https://www.uptempo.io/hive9/) - [Allocadia Legacy Home](https://www.uptempo.io/allocadia/) - [Demo](https://www.uptempo.io/demo/) - [Marketing Budgetverantwortliche](https://www.uptempo.io/marketing-budgetverantwortliche/) - [Handel und Verkauf](https://www.uptempo.io/einzelhandel/) - [Konsumgüter](https://www.uptempo.io/konsumgueter/) - [Herstellung](https://www.uptempo.io/herstellung/) - [Marketing Ops](https://www.uptempo.io/marketing-operations/) - [Marketing Budget Owners](https://www.uptempo.io/marketing-budget-owners/) - [Financial Services](https://www.uptempo.io/financial-services/) - [Manufacturing](https://www.uptempo.io/manufacturing/) - [Customer Info Update v2](https://www.uptempo.io/additional-info-2/) - [Imprint](https://www.uptempo.io/imprint/) - [Impressum](https://www.uptempo.io/impressum/) - [Problems We Solve](https://www.uptempo.io/problems-we-solve/) - [Customer Info Update](https://www.uptempo.io/additional-info/) - [Business Value Calculator](https://www.uptempo.io/business-value-calculator/) - [Hive9’s Cloud-Based Marketing Budgeting Software](https://www.uptempo.io/hive9-marketing-financial-management-software/) - [How Today’s CMO Can Leverage ROI to Prove Growth](https://www.uptempo.io/how-cmos-leverage-roi-to-prove-growth/) - [Realisieren](https://www.uptempo.io/realisieren/) - [Integrieren](https://www.uptempo.io/integrieren/) - [Services](https://www.uptempo.io/services/) - [Integrations](https://www.uptempo.io/integrations/) - [Product Support](https://www.uptempo.io/product-support/) - [CMO Beth](https://www.uptempo.io/cmo-beth/) - [Contact Us](https://www.uptempo.io/contact-us/) - [Kontaktieren Sie uns](https://www.uptempo.io/kontaktieren-sie-uns/) - [Home New (June 2026)](https://www.uptempo.io/) - [Videos](https://www.uptempo.io/videos/) - [Webinars](https://www.uptempo.io/webinars/) - [Customer Stories](https://www.uptempo.io/customer-stories/) - [Ebooks](https://www.uptempo.io/ebooks/) - [LP - Guide to New Era Agile Marketing Planning](https://www.uptempo.io/guide-new-era-agile-marketing-planning/) - [Resources](https://www.uptempo.io/resources/) - [Blog](https://www.uptempo.io/blog/) - [KPMG](https://www.uptempo.io/kpmg-uptempo/) - [KPMG](https://www.uptempo.io/kpmg-uptempo/) - [News](https://www.uptempo.io/news/) - [News](https://www.uptempo.io/news/) - [Karriere](https://www.uptempo.io/karriere/) - [Careers](https://www.uptempo.io/careers/) - [Guide to Marketing Resource Management](https://www.uptempo.io/marketing-resource-management/) - [Terms & Conditions of Use](https://www.uptempo.io/terms-conditions-of-use/) - [Cookies](https://www.uptempo.io/279-2/) - [Accessibility Statement](https://www.uptempo.io/accessibility/) - [Privacy Policy](https://www.uptempo.io/privacy-policy/) - [Brand Story](https://www.uptempo.io/about-uptempo/brand/) - [About Us](https://www.uptempo.io/about-uptempo/) ## Posts - [The Granularity Gap: Why Channel-Level MMM Leaves Millions on the Table](https://www.uptempo.io/blog/granularity-gap-marketing-mix-modeling) - [The Board Doesn't Care About Your Campaign. They Care About Your Numbers.](https://www.uptempo.io/blog/marketing-roi-board-numbers/) - [Version 7 of 12: Why Your Budget Spreadsheet Is a Liability, Not a Tool](https://www.uptempo.io/blog/budget-spreadsheet-liability-marketing-operations/) - [Why Vendor Consolidation Starts With a Marketing System of Record](https://www.uptempo.io/blog/marketing-vendor-consolidation-system-of-record/) - [The $20M Question Nobody in Marketing Can Answer](https://www.uptempo.io/blog/marketing-accountability-20m-question/) - [The Smarter Way to Plan, Budget, and Prove Impact](https://www.uptempo.io/blog/marketing-ops-planning-budgeting-performance/) - [Marketing Budget Planning Tips: Agile Strategies for 2026](https://www.uptempo.io/blog/marketing-budget-planning-tips-agile-strategies-for-2026/) - [Building the Business Case: Ops Champion Toolkit](https://www.uptempo.io/blog/building-the-business-case-ops-champion-toolkit/) - [5 Questions Procurement Should Ask About Marketing's "Status Quo" Tools](https://www.uptempo.io/blog/5-questions-procurement-should-ask-about-marketings-status-quo-tools/) - [The Hidden Cost of Manual Reconciliation](https://www.uptempo.io/blog/the-hidden-cost-of-manual-reconciliation/) - [Marketing's Next Platform Is Your Next Problem](https://www.uptempo.io/blog/marketings-next-platform-is-your-next-problem/) - [The Ops Leader's Manifesto: Own the System](https://www.uptempo.io/blog/ops-leader-manifesto-conquer-chaos/) - [The January Shift: Why the CMO Role is Being Quietly Deleted in 2026](https://www.uptempo.io/blog/january-shift-cmo-role-deleted-2026/) - [The Hidden Cost of Bad Marketing Data](https://www.uptempo.io/blog/the-hidden-cost-of-bad-marketing-data/) - [Why Finance Teams Struggle With Marketing Alignment](https://www.uptempo.io/blog/why-finance-teams-struggle-with-marketing-alignment/) - [The End of Vanity Metrics—CMOs Must Own Growth](https://www.uptempo.io/blog/the-end-of-vanity-metrics-cmos-must-own-growth/) - [The Modern CMO's Secret Planning Weapon ](https://www.uptempo.io/blog/modern-cmos-secret-planning-weapon/) - [Fix the Plan, Find the ROI: Workday’s Bold New Approach to Annual Planning](https://www.uptempo.io/blog/find-the-roi-workday-annual-planning/) - [How J.M. Smucker Co. Achieved Real-Time Marketing Budget Visibility](https://www.uptempo.io/blog/jm-smucker-real-time-marketing-budget-visibility/) - [IBM’s Barbenheimer: Uniting Global Planning and Budgeting  ](https://www.uptempo.io/blog/ibm-uniting-global-planning-and-budgeting/) - [Simplifying Budget Reconciliation: Integrating NetSuite with Uptempo ](https://www.uptempo.io/blog/simplifying-budget-reconciliation-integrating-netsuite-with-uptempo/) - [Workfront and Uptempo: The Backbone of Enterprise Marketing](https://www.uptempo.io/blog/campaign-planning-in-adobe-workfront-and-uptempo-where-they-compete-and-complement/) - [Three Unique Audiences, Three Unique Views of your Budget ](https://www.uptempo.io/blog/three-unique-audiences-three-unique-views-of-your-budget/) - [Marketing Business Acceleration Series: ROI... but First, Taxonomies](https://www.uptempo.io/blog/ni/) - [Lead with Confidence: Just Go for It](https://www.uptempo.io/blog/lead-with-confidence-abby-koble/) - [Every Dollar Counts: How to Fix Marketing's Budget Visibility Problem ](https://www.uptempo.io/blog/every-dollar-counts-marketing-budget-visibility/) - [Marketing Business Acceleration Series: A Team That Plans Together . . .](https://www.uptempo.io/blog/marketing-business-acceleration-emarsys/) - [Marketing Business Acceleration Series: Smooth (Campaign) Operator ](https://www.uptempo.io/blog/marketing-business-acceleration-anteriad/) - [The $100M question: Will Your Campaign Plans Hit Target?](https://www.uptempo.io/blog/100m-question-will-campaign-plans-hit-target/) - [Marketing Business Acceleration: The Art of the Possible](https://www.uptempo.io/blog/marketing-business-acceleration-mike-rizzo/) - [Lead with Confidence: Let Life Come to You](https://www.uptempo.io/blog/lead-with-confidence-loes-meys/) - [3 Challenges with Marketing Campaign Planning (and How to Solve Them) ](https://www.uptempo.io/blog/three-challenges-with-marketing-campaign-planning-and-how-to-solve-them/) - [Marketing Business Acceleration: Keep it Simple for Success](https://www.uptempo.io/blog/marketing-business-acceleration-indeed/) - [Marketing Business Acceleration Series: MOps as a Product (Not a Service)](https://www.uptempo.io/blog/marketing-business-acceleration-series-cloudflare/) - [Marketing Business Acceleration Series: No Lead Left Behind](https://www.uptempo.io/blog/marketing-business-acceleration-series-apptio/) - [Lead with Confidence: Bank on Yourself](https://www.uptempo.io/blog/lead-with-confidence-ragen-dodson/) - [Marketing Business Acceleration Series: The User Comes First](https://www.uptempo.io/blog/marketing-business-acceleration-bosch/) - [Marketing Business Acceleration Series: Fortune Favors the Curious ](https://www.uptempo.io/blog/marketing-business-acceleration-360learning/) - [Lead with Confidence: Don't Be Afraid of Mistakes](https://www.uptempo.io/blog/lead-with-confidence-lori-west/) - [How Land O'Lakes Connects Marketing Plans to Performance](https://www.uptempo.io/blog/land-o-lakes-connects-plans-to-performance/) - [3 Signs That You're Stuck in the Fog of Marketing](https://www.uptempo.io/blog/3-signs-stuck-in-the-fog-of-marketing/) - [Lead with Confidence: Change as Growth Opportunities](https://www.uptempo.io/blog/lead-with-confidence-julie-liu/) - [5 Tips from Marketing Leaders to Do More with Less](https://www.uptempo.io/blog/5-tips-marketing-leaders-do-more-with-less/) - [Lead with Confidence: Be Hungry](https://www.uptempo.io/blog/lead-with-confidence-carissa-mccall/) - [Lead with Confidence: You Can't Do Everything](https://www.uptempo.io/blog/lead-with-confidence-naomi-liu/) - [Lead with Confidence: You Win or You Learn](https://www.uptempo.io/blog/lead-with-confidence-marisa-rybar/) - [Lead with Confidence: Ask for More](https://www.uptempo.io/blog/lead-with-confidence-danielle-balestra/) - [Lead with Confidence: Leadership Happens Without Direct Reports](https://www.uptempo.io/blog/lead-with-confidence-hari-won/) - [Lead with Confidence: Focus on the Roadmap](https://www.uptempo.io/blog/lead-with-confidence-kimi-corrigan/) - [Lead with Confidence: Too Good to Replace](https://www.uptempo.io/blog/lead-with-confidence-sara-mcnamara/) - [Lead with Confidence: Eyes on the Prize](https://www.uptempo.io/blog/lead-with-confidence-chloe-washington/) - [Lead with Confidence: The Only Limit is Imagination](https://www.uptempo.io/blog/lead-with-confidence-brooke-bartos/) - [Lead with Confidence: Be Brave Sooner](https://www.uptempo.io/blog/lead-with-confidence-georgia-reichert/) - [Lead with Confidence: Invest in Relationships](https://www.uptempo.io/blog/lead-with-confidence-moni-oloyede/) - [Lead with Confidence: Build Your Own Board of Directors](https://www.uptempo.io/blog/lead-with-confidence-jessica-kao/) - [A Rally Cry for Change: HubSpot's Streamlined Operations](https://www.uptempo.io/blog/rally-cry-for-change-hubspots-streamlined-operations/) - [Visualizing Marketing Performance Across Global Functions at ServiceNow ](https://www.uptempo.io/blog/visualizing-marketing-performance-servicenow/) - [The CMO of the future](https://www.uptempo.io/blog/the-cmo-of-the-future/) - [Unplanning and Agility: The New Approach to Marketing Plans](https://www.uptempo.io/blog/unplanning-and-agility-marketing-plans/) - [Implementing Agile Marketing? It Doesn’t Have to be Scary](https://www.uptempo.io/blog/implementing-agile-marketing-it-doesnt-have-to-be-scary/) - [Setting Better Marketing Goals: A How-to Guide](https://www.uptempo.io/blog/how-to-set-better-marketing-goals/) - [Data as a competitive advantage](https://www.uptempo.io/blog/data-as-a-competitive-advantage/) - [The Reverse Waterfall: I Need How Many Inquiries to Hit My Revenue Target?!](https://www.uptempo.io/blog/reverse-waterfall-to-hit-revenue-targets/) - [5 Key Takeaways on Marketing Planning from "Plan, Pivot, & Repeat" Part 1](https://www.uptempo.io/blog/5-takeaways-marketing-planning-plan-pivot-repeat-1/) - [Darrell Alfonso on Issues Centered Around Marketing Ops](https://www.uptempo.io/blog/darrell-alfonso-from-amazon-on-marketing-ops/) - [Best Practices for Organizing Your Marketing Budget](https://www.uptempo.io/blog/best-practices-organizing-marketing-budget/) - [Best Practices for Building out a Marketing Budget](https://www.uptempo.io/blog/best-practices-building-out-marketing-budget/) - [Best Practices for Managing Your Marketing Budget](https://www.uptempo.io/blog/best-practices-managing-marketing-budget/) - [What is Strategic Marketing Planning?](https://www.uptempo.io/blog/what-is-strategic-marketing-planning/) - [Modernizing Marketing Operations With Marketing Business Acceleration ](https://www.uptempo.io/blog/modernizing-marketing-operations-marketing-business-acceleration/) - [From Siloed Planning to Effective Marketing Operations—A Transformation Story](https://www.uptempo.io/blog/effective-marketing-operations-transformation/) - [Finance Needs Accountability: Get on the Same Page with Marketing](https://www.uptempo.io/blog/finance-needs-accountability-get-marketing-on-same-page/) - [Using Data to Bring Different Departments Together](https://www.uptempo.io/blog/using-data-to-bring-different-departments-together/) - [How to Create an Integrated Marketing Plan (And Why You Need One)](https://www.uptempo.io/blog/5-reasons-to-create-an-integrated-marketing-plan/) - [How Mature Is Your Marketing Organization?](https://www.uptempo.io/blog/how-mature-is-your-marketing-organization/) - [Metrics That Should be in Every CMO Dashboard](https://www.uptempo.io/blog/metrics-in-every-cmo-dashboard/) - [How to Use Analytics to Make Your Marketing More Human](https://www.uptempo.io/blog/use-analytics-to-make-your-marketing-feel-human/) - [Agile Marketing Planning: Is There a ‘Silver Bullet’?](https://www.uptempo.io/blog/agile-marketing-planning-is-there-a-silver-bullet/) - [6 Reasons Marketers Need to Move Away From Spreadsheets](https://www.uptempo.io/blog/six-reasons-marketers-should-stop-relying-on-spreadsheets/) - [How Can You Plan for the Year Ahead (When the Prior Year Isn’t Really a Blueprint You Can Follow)?](https://www.uptempo.io/blog/how-can-you-plan-for-the-year-ahead-when-the-prior-year-isnt-really-a-blueprint-you-can-follow/) - [3 Tips to Improve Your Demand Waterfall Flow](https://www.uptempo.io/blog/three-tips-to-improve-demand-waterfall/) - [What's Missing from Your Martech Stack? Q&A with Scott Brinker](https://www.uptempo.io/blog/whats-missing-from-martech-stack-scott-brinker/) - [The Pros and Cons of 9 Marketing Attribution Models](https://www.uptempo.io/blog/pros-cons-nine-marketing-attribution-models/) - [What's the Secret to Successful Marketing Planning?](https://www.uptempo.io/blog/whats-secret-successful-marketing-planning/) - [Is Campaign Planning the New Demand Center?](https://www.uptempo.io/blog/is-campaign-planning-the-new-demand-center/) - [7 Key Takeaways on Planning Processes from Hyland, ON24, & WEKA](https://www.uptempo.io/blog/7-takeaways-planning-processes-hyland-on24-weka/) - [3 Tips to Master Performance-Based Marketing Planning](https://www.uptempo.io/blog/3-tips-performance-based-marketing-planning/) - [How to Do Strategic Marketing Planning Right](https://www.uptempo.io/blog/how-to-do-strategic-marketing-planning-right/) - [Is Annual Marketing Planning Dead?](https://www.uptempo.io/blog/is-annual-marketing-planning-dead/) - [Learn How to do Scenario Planning in 5 Minutes](https://www.uptempo.io/blog/learn-how-to-do-scenario-planning-in-5-minutes/) - [The Keys to Ending Random Acts of Marketing](https://www.uptempo.io/blog/the-keys-to-ending-random-acts-of-marketing/) - [How Global CPG Brand Unilever Keeps its Marketing Plans Fresh](https://www.uptempo.io/blog/how-unilever-keeps-its-marketing-plans-fresh/) - [3 Ways to Make Finance a Trusted Partner](https://www.uptempo.io/blog/3-ways-to-make-finance-a-trusted-partner/) - [Growth Hacking: Can You do it Without Marketing & Finance Alignment?](https://www.uptempo.io/blog/growth-hacking-marketing-finance-alignment/) - [ROI vs. Attribution: The Best Way to Measure Marketing Performance](https://www.uptempo.io/blog/roi-attribution-measure-marketing-performance/) - [A Data-First Approach to Marketing ROI](https://www.uptempo.io/blog/a-data-first-approach-to-marketing-roi/) - [3 Hot Tips from Marketing Leaders on the ROI Journey](https://www.uptempo.io/blog/3-hot-tips-from-marketing-leaders-on-the-roi-journey/) - [How to Prove Marketing ROI](https://www.uptempo.io/blog/how-to-prove-marketing-roi/) - [What is Enterprise Performance Management & Why You May Really Need MPM](https://www.uptempo.io/blog/what-is-enterprise-performance-management/) - [Everything Marketers Need to Know About Their Budget](https://www.uptempo.io/blog/everything-marketers-need-to-know-about-their-budget/) - [How to Make Marketing Planning More Agile](https://www.uptempo.io/blog/how-to-make-marketing-planning-more-agile/) - [Create a Framework to Control Marketing Budget Chaos](https://www.uptempo.io/blog/create-a-framework-to-control-marketing-budget-chaos/) - [How Agile is Your Budget? The New Trend in Marketing Spend](https://www.uptempo.io/blog/how-agile-is-your-budget-the-new-trend-in-marketing-spend/) - [The Six Step Perfect Marketing Planning Process](https://www.uptempo.io/blog/living-the-dream-a-perfect-marketing-planning-process/) - [Marketing Planning Best Practices](https://www.uptempo.io/blog/best-practices-in-marketing-planning-align-marketing-plans-with-company-wide-strategic-priorities/) - [How to Manage Your Marketing Spend In-Quarter](https://www.uptempo.io/blog/how-to-manage-your-marketing-spend-in-quarter/) - [What’s Missing From CMO’s Marketing Plans](https://www.uptempo.io/blog/death-by-powerpoint-why-most-cmos-are-failing-to-plan-and-planning-to-fail/) ## Webinars - [Fix the Plan, Find the ROI: Workday's Bold New Approach to Annual Planning](https://www.uptempo.io/webinar/workday-bold-new-approach-to-annual-planning/) - [Reckitt's Formula for Smarter Marketing Spend](https://www.uptempo.io/webinar/reckitt-formula-for-smarter-marketing-spend-on-demand/) - [On-Demand Webinar: Reckitt's Formula for Smarter Marketing Spend](https://www.uptempo.io/webinar/reckitt-formula-for-smarter-marketing-spend/) - [Fueling Better Marketing Plans with Shell](https://www.uptempo.io/webinar/fueling-better-marketing-plans-with-shell/) - [From Intent to Impact: a Marketing Planning Blueprint](https://www.uptempo.io/webinar/marketing-planning-blueprint/) - [HubSpot Webinar On-Demand](https://www.uptempo.io/webinar/hubspot-marketing-planning-webinar/) - [IKEA Webinar On-Demand GATED](https://www.uptempo.io/webinar/ikea-marketing-planning-webinar/) - [On-Demand Planning Series](https://www.uptempo.io/webinar/marketing-planning-webinar-series/) - [Plan to Profit: Conquering the Annual Marketing Budget](https://www.uptempo.io/webinar/solarwinds-global-marketing-planning/) - [IKEA’s Blueprint for Global Commercial Agility](https://www.uptempo.io/webinar/ikea-planning/) - [Transforming Marketing Planning at HubSpot ](https://www.uptempo.io/webinar/hubspot-planning/) - [CMO x CFO - How to Forge Financial Alignment Amidst Economic Uncertainty](https://www.uptempo.io/webinar/cmo-x-cfo-how-to-forge-financial-alignment-amidst-economic-uncertainty/) - [The Rising Role of Marketing Chief of Staff](https://www.uptempo.io/webinar/the-rising-role-of-the-marketing-chief-of-staff/) - [Insider Advice: What Martech Leaders Wish You Knew](https://www.uptempo.io/webinar/martech-leaders-wish-you-knew-webinar/) - [Transforming Marketing Operations with Bret Sanford-Chung](https://www.uptempo.io/webinar/modernizing-marketing-operations-with-bret-sanford-chung/) - [The Golden Age of Marketing Ops with Frans Riemersma](https://www.uptempo.io/webinar/the-golden-age-of-marketing-ops-with-frans-riemersma/) - [Exploring Martech: Scott Brinker on Stagnation and Innovation](https://www.uptempo.io/webinar/martech-stagnation-and-innovation-with-scott-brinker/) - [Plan Smart. Pivot Fast.](https://www.uptempo.io/webinar/plan-smart-pivot-fast-forrester/) - [Plan, Pivot & Repeat](https://www.uptempo.io/webinar/plan-pivot-repeat-webinar-series/) - [Marketing Fast and Furious: 3 Ways to Shift to More Agile Marketing Planning](https://www.uptempo.io/webinar/marketing-fast-and-furious-3-ways-to-shift-to-more-agile-marketing-planning/) - [Mastering the Marketer’s Data Journey](https://www.uptempo.io/webinar/webinar-mastering-the-marketers-data-journey/) - [People, Process, and Tech: How Land O’Lakes, Inc Launched a Digital Transformation](https://www.uptempo.io/webinar/webinar-people-process-and-tech-how-land-olakes-inc-launched-a-digital-transformation/) - [How GE Digital Doubled ROMI in One Year](https://www.uptempo.io/webinar/how-ge-digital-doubled-romi-in-one-year/) ## News - [Gartner Panel to Confront Marketing's AI-Era ROI Crisis](https://www.uptempo.io/news/gartner-panel-confront-marketings-ai-era-roi-crisis/) - [Uptempo 2.0 Empowers CMOs to Slash Waste & Maximize ROI With Clarity and Confidence](https://www.uptempo.io/news/empowers-cmos-to-slash-waste-maximize-roi/) - [OptiMine Acquired by Uptempo to Enhance Industry-Leading Marketing Performance Solution](https://www.uptempo.io/news/optimine-acquired-by-uptempo/) - [Uptempo Launches New Features to Optimize Marketing Spend and Planning](https://www.uptempo.io/news/optimize-marketing-spend-and-planning/) - [Uptempo appoints new Chief Executive Officer ](https://www.uptempo.io/news/uptempo-appoints-new-chief-executive-officer/) - [Enterprise Marketing Teams Finally Have a Single System of Record for Planning](https://www.uptempo.io/news/enterprise-marketing-single-system-of-record-for-planning/) - [Uptempo Welcomes New Chief Customer Officer to Help Global Enterprises Adopt Marketing Business Acceleration](https://www.uptempo.io/news/uptempo-welcomes-new-chief-customer-officer-eric-grunden/) - [KPMG and Uptempo Collaborate to Deliver Innovative New Operating Model for Enterprise Marketers](https://www.uptempo.io/news/kpmg-and-uptempo-collaborate-to-deliver-innovative-new-operating-model-for-enterprise-marketers/) - [BrandMaker rebrands as Uptempo and focuses on delivering a new operating model for enterprise marketing planning, productivity, and performance](https://www.uptempo.io/news/brandmaker-rebrands-as-uptempo/) - [BrandMaker Concludes Allocadia and Hive9 Acquisitions to Deliver Complete Enterprise Marketing Operations Suite](https://www.uptempo.io/news/brandmaker-concludes-allocadia-and-hive9/) - [BrandMaker Acquires Marketing SaaS Solution Hive9](https://www.uptempo.io/news/brandmaker-acquires-marketing-saas-solution-hive9/) - [Allocadia and BrandMaker Join Forces Creating Global Marketing Operations Leader](https://www.uptempo.io/news/allocadia-and-brandmaker-join-forces-creating-global-marketing-operations-leader/) ## Blueprints - [The Blueprint for Marketing Planning](https://www.uptempo.io/blueprint-for-marketing-planning/) - [Set marketing’s goals & campaign architecture](https://www.uptempo.io/blueprint/set-marketings-goals-and-campaign-architecture/) - [Define marketing campaigns](https://www.uptempo.io/blueprint/define-marketing-campaigns/) - [Plan your campaigns](https://www.uptempo.io/blueprint/plan-your-campaigns/) - [Finalize marketing budget](https://www.uptempo.io/blueprint/finalize-marketing-budget/) - [Execute campaigns](https://www.uptempo.io/blueprint/execute-campaigns/) - [Measure campaign ROI & optimize](https://www.uptempo.io/blueprint/measure-campaign-roi-optimize/) ## Case Studies - [How Cisco Gave Finance Full Visibility into Marketing’s Billions](https://www.uptempo.io/case-study/case-study-cisco-finance-alignment/) - [How Cisco Drives Agile Decision-Making for 1,000 Marketers ](https://www.uptempo.io/case-study/cisco/) - [Central Campaign Planning on One Platform Supports 100 Marketing Campaigns](https://www.uptempo.io/case-study/thalia/) - [How Rodenstock Manages Global Campaign Planning and Budgeting with Uptempo](https://www.uptempo.io/case-study/rodenstock/) - [How Euronics Manages Real-time Access to Marketing Assets for 1,800 Users](https://www.uptempo.io/case-study/euronics/) - [Why a Fortune 500 Energy Company Switched from Spreadsheets to Uptempo](https://www.uptempo.io/case-study/energy-provider/) - [How Juniper Networks Gets Within 1% of Budget with Uptempo](https://www.uptempo.io/case-study/juniper-networks/) - [How GE Digital Doubled ROMI in One Year](https://www.uptempo.io/case-study/ge-digital/) - [How Freshworks is Turning Digital Channels into Predictable Revenue Streams](https://www.uptempo.io/case-study/freshworks/) - [How Autodesk Drives Marketing Success with Uptempo](https://www.uptempo.io/case-study/autodesk/) - [Trimble Saves 10% of Redundant Marketing Investments Using Uptempo](https://www.uptempo.io/case-study/trimble/) - [How Commvault Built a Closed-Loop Integrated Tech Stack with Uptempo](https://www.uptempo.io/case-study/commvault/) - [How Red Hat is Building the Foundation for ROI](https://www.uptempo.io/case-study/red-hat/) - [How NI Drives Impact and Alignment with Uptempo](https://www.uptempo.io/case-study/national-instruments/) - [Arc’teryx Has 100% Marketing Budgets Visibility with Uptempo](https://www.uptempo.io/case-study/arcteryx-4/) - [How Marketing Operations Established Disciplined Spend Management at Hitachi Vantara](https://www.uptempo.io/case-study/hitachi-vantara/) - [Hitachi Vantara: Quality Data Leads to Quality ROI](https://www.uptempo.io/case-study/hitachi/) - [How Charles Schwab’s Has Instant Investment Visibility with Uptempo](https://www.uptempo.io/case-study/charles-schwab-3/) ## Podcasts ## Ebooks and White Papers - [The Ops Leader’s Guide to Auditability](https://www.uptempo.io/ebook/ops-leaders-guide-to-auditability/) - [The FP&A Leader’s Guide to Marketing Budget Governance](https://www.uptempo.io/ebook/the-fpa-leaders-guide-to-marketing-budget-governance/) - [The Marketing Budget You Can Actually Trust](https://www.uptempo.io/ebook/playbook-marketing-budget-accuracy-financial-governance/) - [A Technical Architecture Guide for an Enterprise Marketing System of Record](https://www.uptempo.io/ebook/resources-technical-architecture-guide-marketing-system-of-record/) - [The IT Leader's Pre-Flight Checklist for Marketing Systems](https://www.uptempo.io/ebook/it-leader-preflight-checklist-marketing-systems/) - [The State of the CMO 2026](https://www.uptempo.io/ebook/state-of-the-cmo-seat-2026/) - [BMC Primer on Marketing Business Acceleration](https://www.uptempo.io/ebook/bmc-primer-on-marketing-business-acceleration-v2/) - [CMO vs. CFO](https://www.uptempo.io/ebook/cmo-vs-cfo/) - [CMO Guide: How to Plan Smart and Pivot Fast in 2022](https://www.uptempo.io/ebook/cmo-guide-plan-smart-pivot-fast-7-perspectives/) - [State of Spend – 2020 Marketing Investment Benchmarking Report](https://www.uptempo.io/ebook/state-of-spend-2020-marketing-investment-benchmarking-report/) - [Annual Marketing Planning In Unpredictable Times](https://www.uptempo.io/ebook/annual-marketing-planning-is-not-dead/) - [Budgeting in a Crisis: How to Steer Your Ship Through the Storm](https://www.uptempo.io/ebook/budgeting-in-a-crisis-how-to-steer-your-ship-through-the-storm/) - [The Marketing Leader’s Guide to Data Strategy](https://www.uptempo.io/ebook/the-marketing-leaders-guide-to-data-strategy-report/) - [ROI vs. Attribution](https://www.uptempo.io/ebook/roi-vs-attribution/) - [Three Paths to Measuring Marketing ROI](https://www.uptempo.io/ebook/three-paths-to-measuring-marketing-roi/) ## Videos - [CMO Beth: Could marketing reporting get any worse for Beth?](https://www.uptempo.io/video/cmo-beth-could-marketing-reporting-get-any-worse-for-beth/) - [CMO Beth: Beth has two days to change her marketing budget strategy—can she make the cut?](https://www.uptempo.io/video/cmo-beth-beth-has-two-days-to-change-her-marketing-budget-strategy-can-she-make-the-cut/) - [CMO Beth: Is one marketing operations platform a pipe dream for Beth?](https://www.uptempo.io/video/cmo-beth-is-one-marketing-operations-platform-a-pipe-dream-for-beth/) - [CMO Beth: Beth's nightmare marketing campaign planning session](https://www.uptempo.io/video/cmo-beth-beths-nightmare-marketing-campaign-planning-session/) - [CMO Beth: Beth's marketing budget allocation is all guesswork, and the CFO isn't impressed](https://www.uptempo.io/video/cmo-beth-beths-marketing-budget-allocation-is-all-guesswork-and-cfo-isnt-impressed/) - [How Investment Visibility Transformed Digital Marketing at Land O’ Lakes](https://www.uptempo.io/video/investment-visibility-transformed-marketing-land-olakes/) - [Uptempo Improves the Marketer’s Experience at Red Hat](https://www.uptempo.io/video/customer-testimonial-david-schermbeck-red-hat/) - [Transparency Drives Better Decisions at NI](https://www.uptempo.io/video/customer-testimonial-helena-lewis-national-instruments/) - [NI Has Better Data for Stakeholders Thanks to Allocadia](https://www.uptempo.io/video/customer-testimonial-zoe-marquardt-national-instruments/) - [Palo Alto Networks Reduced Time Spent Managing Budgets by 66% with Allocadia](https://www.uptempo.io/video/customer-testimonial-david-cohen-palo-alto-networks/) ## Events - [Plans Uncorked](https://www.uptempo.io/event/forrester-summit/) - [Dynamic Marketing Planning Certification | Build Plans That Drive Revenue](https://www.uptempo.io/event/planning-workshop/) - [Plans Uncorked](https://www.uptempo.io/event/forrester-summit-2/) - [MOps Breakout: May 14th](https://www.uptempo.io/mops-breakout/) - [Future of Martech](https://www.uptempo.io/event/future-of-martech/) - [B2B Marketing Exchange Trade Show](https://www.uptempo.io/event/b2b-marketing-exchange-trade-show/)