# Enterprise Marketing Operations Software | Uptempo.io

> Uptempo's marketing operations software helps enterprise organizations plan better, pivot faster, spend smarter, and execute with confidence.

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## Pages

- [Uptempo vs. Anaplan](https://www.uptempo.io/uptempo-vs-anaplan/)
- [Uptempo vs. Airtable](https://www.uptempo.io/uptempo-vs-airtable/)
- [Uptempo vs Marmind](https://www.uptempo.io/uptempo-vs-marmind/)
- [Uptempo and Asana](https://www.uptempo.io/uptempo-and-asana/)
- [Uptempo vs. Planful](https://www.uptempo.io/uptempo-vs-planful/)
- [Uptempo vs. Spreadsheets](https://www.uptempo.io/uptempo-vs-spreadsheets/)
- [Uptempo + Aprimo](https://www.uptempo.io/aprimo-and-uptempo/)
- [Workfront - Better Together](https://www.uptempo.io/workfront-better-together/)
- [CMO](https://www.uptempo.io/cmo/)
- [Marketing Finance](https://www.uptempo.io/marketing-finance/)
- [Gartner Sponsorship](https://www.uptempo.io/gartner/)
- [heim](https://www.uptempo.io/de/)
- [Impressum](https://www.uptempo.io/de/impressum/)
- [reckitt-formula-for-smarter-marketing-spend-recap](https://www.uptempo.io/reckitt-formula-for-smarter-marketing-spend-recap/)
- [Explore Uptempo's Marketing Planning Platform | Product Tour](https://www.uptempo.io/product-tour/)
- [Hive9 Service Level Agreement - 2022](https://www.uptempo.io/hive9-ssa-sla/)
- [Marketing Management Software | Uptempo](https://www.uptempo.io/planning-software/)
- [Switch off for the holidays](https://www.uptempo.io/happy-holidays/)
- [Uptempo at Groceryshop](https://www.uptempo.io/cpg-marketing-planning/)
- [Transforming Marketing Planning at HubSpot](https://www.uptempo.io/transforming-marketing-planning-at-hubspot-webinar-recap/)
- [IKEA's Blueprint for Global Commercial Agility](https://www.uptempo.io/ikeas-blueprint-for-global-commercial-agility-recap/)
- [Let's connect at Forrester B2B Summit](https://www.uptempo.io/connect/)
- [Marketing Calendar Software](https://www.uptempo.io/marketing-calendar-software/)
- [MOps Unplugged](https://www.uptempo.io/mops-unplugged/)
- [Das Uptempo Buying Center](https://www.uptempo.io/das-uptempo-buying-center/)
- [Lead with confidence series](https://www.uptempo.io/blog/lead-with-confidence-series/)
- [Marketing Business Acceleration Series](https://www.uptempo.io/blog/marketing-business-acceleration-series/)
- [Takeaways - Live MOps Huddles](https://www.uptempo.io/live-mops-huddle-takeaways/)
- [Events](https://www.uptempo.io/events/)
- [Buying Resource Center](https://www.uptempo.io/buying-resource-center/)
- [Monthly Live MOps Huddle](https://www.uptempo.io/monthly-mops-huddles/)
- [BrandMaker Legacy Home](https://www.uptempo.io/brandmaker/)
- [Hive9 Legacy Home](https://www.uptempo.io/hive9/)
- [Allocadia Legacy Home](https://www.uptempo.io/allocadia/)
- [Demo](https://www.uptempo.io/demo/)
- [Financial Services](https://www.uptempo.io/financial-services/)
- [Manufacturing](https://www.uptempo.io/manufacturing/)
- [Herstellung](https://www.uptempo.io/herstellung/)
- [Konsumgüter](https://www.uptempo.io/konsumgueter/)
- [Handel und Verkauf](https://www.uptempo.io/einzelhandel/)
- [Marketing Budgetverantwortliche](https://www.uptempo.io/marketing-budgetverantwortliche/)
- [Technology](https://www.uptempo.io/technology/)
- [Marketing Budget Owners](https://www.uptempo.io/marketing-budget-owners/)
- [Marketing Ops](https://www.uptempo.io/marketing-operations/)
- [Marketing-Finance](https://www.uptempo.io/marketing-finance-old/)
- [Customer Info Update v2](https://www.uptempo.io/additional-info-2/)
- [Imprint](https://www.uptempo.io/imprint/)
- [Impressum](https://www.uptempo.io/impressum/)
- [Problems We Solve](https://www.uptempo.io/problems-we-solve/)
- [Customer Info Update](https://www.uptempo.io/additional-info/)
- [Business Value Calculator](https://www.uptempo.io/business-value-calculator/)
- [Hive9’s Cloud-Based Marketing Budgeting Software](https://www.uptempo.io/hive9-marketing-financial-management-software/)
- [How Today’s CMO Can Leverage ROI to Prove Growth](https://www.uptempo.io/how-cmos-leverage-roi-to-prove-growth/)
- [Integrations](https://www.uptempo.io/integrations/)
- [Integrieren](https://www.uptempo.io/integrieren/)
- [Realisieren](https://www.uptempo.io/realisieren/)
- [Plan](https://www.uptempo.io/plan/)
- [Invest](https://www.uptempo.io/invest/)
- [Improve](https://www.uptempo.io/improve/)
- [Execute](https://www.uptempo.io/execute/)
- [Services](https://www.uptempo.io/services/)
- [Product Support](https://www.uptempo.io/product-support/)
- [Product Support](https://www.uptempo.io/product-support/)
- [CMO Beth](https://www.uptempo.io/cmo-beth/)
- [Kontaktieren Sie uns](https://www.uptempo.io/kontaktieren-sie-uns/)
- [Contact Us](https://www.uptempo.io/contact-us/)
- [Home New (Sept 2025)](https://www.uptempo.io/)
- [Marketing Business Acceleration](https://www.uptempo.io/marketing-business-acceleration/)
- [Webinars](https://www.uptempo.io/webinars/)
- [Customer Stories](https://www.uptempo.io/customer-stories/)
- [Videos](https://www.uptempo.io/videos/)
- [Ebooks](https://www.uptempo.io/ebooks/)
- [LP - Guide to New Era Agile Marketing Planning](https://www.uptempo.io/guide-new-era-agile-marketing-planning/)
- [Advocacy Program](https://www.uptempo.io/advocacy-program/)
- [Resources](https://www.uptempo.io/resources/)
- [Blog](https://www.uptempo.io/blog/)
- [KPMG](https://www.uptempo.io/kpmg-uptempo/)
- [KPMG](https://www.uptempo.io/kpmg-uptempo/)
- [News](https://www.uptempo.io/news/)
- [News](https://www.uptempo.io/news/)
- [Karriere](https://www.uptempo.io/karriere/)
- [The Fog of Marketing](https://www.uptempo.io/the-fog-of-marketing/)
- [Careers](https://www.uptempo.io/careers/)
- [Guide to Marketing Resource Management](https://www.uptempo.io/marketing-resource-management/)
- [Accessibility Statement](https://www.uptempo.io/283-2/)
- [Cookies](https://www.uptempo.io/279-2/)
- [Terms & Conditions of Use](https://www.uptempo.io/terms-conditions-of-use/)
- [Privacy Policy](https://www.uptempo.io/privacy-policy/)
- [Brand Story](https://www.uptempo.io/about-uptempo/brand/)
- [About Us](https://www.uptempo.io/about-uptempo/)
- [Marketing Operations in One Stop](https://www.uptempo.io/marketing-operations-management-software/)

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## Posts

- [The Modern CMO's Secret Planning Weapon ](https://www.uptempo.io/blog/modern-cmos-secret-planning-weapon/)
- [Fix the Plan, Find the ROI: Workday’s Bold New Approach to Annual Planning](https://www.uptempo.io/blog/find-the-roi-workday-annual-planning/)
- [Marketing Operations Open Roles](https://www.uptempo.io/blog/marketing-operations-open-roles/)
- [How J.M. Smucker Co. Achieved Real-Time Marketing Budget Visibility](https://www.uptempo.io/blog/jm-smucker-real-time-marketing-budget-visibility/)
- [IBM’s Barbenheimer: Uniting Global Planning and Budgeting  ](https://www.uptempo.io/blog/ibm-uniting-global-planning-and-budgeting/)
- [Simplifying Budget Reconciliation: Integrating NetSuite with Uptempo ](https://www.uptempo.io/blog/simplifying-budget-reconciliation-integrating-netsuite-with-uptempo/)
- [Workfront and Uptempo: The Backbone of Enterprise Marketing](https://www.uptempo.io/blog/campaign-planning-in-adobe-workfront-and-uptempo-where-they-compete-and-complement/)
- [Three Unique Audiences, Three Unique Views of your Budget ](https://www.uptempo.io/blog/three-unique-audiences-three-unique-views-of-your-budget/)
- [Marketing Business Acceleration Series: ROI... but First, Taxonomies](https://www.uptempo.io/blog/ni/)
- [Lead with Confidence: Just Go for It](https://www.uptempo.io/blog/lead-with-confidence-abby-koble/)
- [Every Dollar Counts: How to Fix Marketing's Budget Visibility Problem ](https://www.uptempo.io/blog/every-dollar-counts-marketing-budget-visibility/)
- [Marketing Business Acceleration Series: A Team That Plans Together . . .](https://www.uptempo.io/blog/marketing-business-acceleration-emarsys/)
- [Marketing Business Acceleration Series: Smooth (Campaign) Operator ](https://www.uptempo.io/blog/marketing-business-acceleration-anteriad/)
- [The $100M question: Will Your Campaign Plans Hit Target?](https://www.uptempo.io/blog/100m-question-will-campaign-plans-hit-target/)
- [Marketing Business Acceleration: The Art of the Possible](https://www.uptempo.io/blog/marketing-business-acceleration-mike-rizzo/)
- [Lead with Confidence: Let Life Come to You](https://www.uptempo.io/blog/lead-with-confidence-loes-meys/)
- [3 Challenges with Marketing Campaign Planning (and How to Solve Them) ](https://www.uptempo.io/blog/three-challenges-with-marketing-campaign-planning-and-how-to-solve-them/)
- [Marketing Business Acceleration: Keep it Simple for Success](https://www.uptempo.io/blog/marketing-business-acceleration-indeed/)
- [Marketing Business Acceleration Series: MOps as a Product (Not a Service)](https://www.uptempo.io/blog/marketing-business-acceleration-series-cloudflare/)
- [Marketing Business Acceleration Series: No Lead Left Behind](https://www.uptempo.io/blog/marketing-business-acceleration-series-apptio/)
- [Lead with Confidence: Bank on Yourself](https://www.uptempo.io/blog/lead-with-confidence-ragen-dodson/)
- [Marketing Business Acceleration Series: The User Comes First](https://www.uptempo.io/blog/marketing-business-acceleration-bosch/)
- [Marketing Business Acceleration Series: Fortune Favors the Curious ](https://www.uptempo.io/blog/marketing-business-acceleration-360learning/)
- [Lead with Confidence: Don't Be Afraid of Mistakes](https://www.uptempo.io/blog/lead-with-confidence-lori-west/)
- [How SAP Unlocks Marketing Budget Visibility in a Turbulent Market](https://www.uptempo.io/blog/how-sap-unlocks-marketing-budget-visibility-in-a-turbulent-market/)
- [Future of Marketing Operations: 5 Threatening Challenges](https://www.uptempo.io/blog/5-challenges-threatening-marketing-operations/)
- [How Land O'Lakes Connects Marketing Plans to Performance](https://www.uptempo.io/blog/land-o-lakes-connects-plans-to-performance/)
- [3 Signs That You're Stuck in the Fog of Marketing](https://www.uptempo.io/blog/3-signs-stuck-in-the-fog-of-marketing/)
- [Lead with Confidence: Change as Growth Opportunities](https://www.uptempo.io/blog/lead-with-confidence-julie-liu/)
- [5 Tips from Marketing Leaders to Do More with Less](https://www.uptempo.io/blog/5-tips-marketing-leaders-do-more-with-less/)
- [Lead with Confidence: Be Hungry](https://www.uptempo.io/blog/lead-with-confidence-carissa-mccall/)
- [Lead with Confidence: You Can't Do Everything](https://www.uptempo.io/blog/lead-with-confidence-naomi-liu/)
- [Lead with Confidence: You Win or You Learn](https://www.uptempo.io/blog/lead-with-confidence-marisa-rybar/)
- [Lead with Confidence: Ask for More](https://www.uptempo.io/blog/lead-with-confidence-danielle-balestra/)
- [Lead with Confidence: Leadership Happens Without Direct Reports](https://www.uptempo.io/blog/lead-with-confidence-hari-won/)
- [Lead with Confidence: Focus on the Roadmap](https://www.uptempo.io/blog/lead-with-confidence-kimi-corrigan/)
- [Lead with Confidence: Too Good to Replace](https://www.uptempo.io/blog/lead-with-confidence-sara-mcnamara/)
- [Lead with Confidence: Eyes on the Prize](https://www.uptempo.io/blog/lead-with-confidence-chloe-washington/)
- [Lead with Confidence: The Only Limit is Imagination](https://www.uptempo.io/blog/lead-with-confidence-brooke-bartos/)
- [Lead with Confidence: Be Brave Sooner](https://www.uptempo.io/blog/lead-with-confidence-georgia-reichert/)
- [Lead with Confidence: Invest in Relationships](https://www.uptempo.io/blog/lead-with-confidence-moni-oloyede/)
- [Lead with Confidence: Build Your Own Board of Directors](https://www.uptempo.io/blog/lead-with-confidence-jessica-kao/)
- [A Rally Cry for Change: HubSpot's Streamlined Operations](https://www.uptempo.io/blog/rally-cry-for-change-hubspots-streamlined-operations/)
- [Visualizing Marketing Performance Across Global Functions at ServiceNow ](https://www.uptempo.io/blog/visualizing-marketing-performance-servicenow/)
- [How CMOs Can Stay Agile in Uncertain Times](https://www.uptempo.io/blog/how-cmos-can-stay-agile-in-uncertain-times/)
- [5 Tips for Better Marketing Plans in 2023](https://www.uptempo.io/blog/5-tips-for-better-marketing-plans-in-2023/)
- [The Evolution of Marketing Resource Management](https://www.uptempo.io/blog/the-evolution-of-marketing-resource-management/)
- [Marketing ops is your secret weapon](https://www.uptempo.io/blog/marketing-ops-is-your-secret-weapon/)
- [Marketing ops & maturity](https://www.uptempo.io/blog/marketing-ops-now-maturity/)
- [Marketing operations presents an important enterprise opportunity](https://www.uptempo.io/blog/marketing-ops-represents-a-major-enterprise-opportunity/)
- [Marketing ops' role in strategy execution](https://www.uptempo.io/blog/marketing-ops-role-in-strategy-execution/)
- [Martech adoption](https://www.uptempo.io/blog/martech-adoption/)
- [The CMO of the future](https://www.uptempo.io/blog/the-cmo-of-the-future/)
- [The importance of marketing performance](https://www.uptempo.io/blog/the-importance-of-marketing-performance/)
- [The importance of monitoring Martech maturity](https://www.uptempo.io/blog/the-importance-of-monitoring-martech-maturity/)
- [The KPI framework as a driver of marketing ops](https://www.uptempo.io/blog/the-kpi-framework-as-a-driver-of-marketing-ops/)
- [The marketing ops skills set](https://www.uptempo.io/blog/the-marketing-ops-skills-set/)
- [Three marketing ops trends to watch](https://www.uptempo.io/blog/three-marketing-ops-trends-to-watch/)
- [Unplanning and Agility: The New Approach to Marketing Plans](https://www.uptempo.io/blog/unplanning-and-agility-marketing-plans/)
- [Why use marketing playbooks?](https://www.uptempo.io/blog/why-use-marketing-playbooks/)
- [How to navigate martech](https://www.uptempo.io/blog/how-to-navigate-martech-consolidation/)
- [Implementing Agile Marketing? It Doesn’t Have to be Scary](https://www.uptempo.io/blog/implementing-agile-marketing-it-doesnt-have-to-be-scary/)
- [Forrester Webinar: Is One-and-Done Planning Dead?](https://www.uptempo.io/blog/is-one-and-done-planning-dead/)
- [What's a Good Martech Investment Instead of a Super Bowl Ad?](https://www.uptempo.io/blog/instead-of-a-super-bowl-ad-what-martech-investment-could-you-make/)
- [Shine a Light on Your Marketing Planning to Deliver Better Performance](https://www.uptempo.io/blog/shine-a-light-on-your-marketing-planning-efforts-to-deliver-better-performance/)
- [Setting Better Marketing Goals: A How-to Guide](https://www.uptempo.io/blog/how-to-set-better-marketing-goals/)
- [Data as a competitive advantage](https://www.uptempo.io/blog/data-as-a-competitive-advantage/)
- [Debunking 11 Martech myths](https://www.uptempo.io/blog/debunking-11-martech-myths/)
- [Defining marketing ops](https://www.uptempo.io/blog/defining-marketing-ops/)
- [How to create a marketing playbook](https://www.uptempo.io/blog/how-to-create-a-marketing-playbook/)
- [The CRM “Lead” Conundrum: Why Did They Have to Get it So Wrong?](https://www.uptempo.io/blog/the-crm-lead-conundrum-why-did-they-have-to-get-it-so-wrong-and-cause-so-many-problems/)
- [Accelerate Your Marketing Campaign Launch Time for Swift Results](https://www.uptempo.io/blog/your-marketing-campaign-shouldnt-take-ages-to-launch-a-story-of-denise-and-christine/)
- [Four Tips to Improve Data Democratization & Get the ROI Everyone Wants](https://www.uptempo.io/blog/four-tips-to-improve-your-data-democratization-and-get-the-roi-everyone-wants/)
- [B2B Sales and Marketing Alignment is No Longer Optional](https://www.uptempo.io/blog/b2b-sales-marketing-alignment/)
- [The Foundation of a Successful Agile Marketing Team: Centralization](https://www.uptempo.io/blog/the-foundation-of-a-successful-agile-marketing-team-centralization/)
- [The Reverse Waterfall: I Need How Many Inquiries to Hit My Revenue Target?!](https://www.uptempo.io/blog/reverse-waterfall-to-hit-revenue-targets/)
- [5 Key Takeaways on Marketing Planning from "Plan, Pivot, & Repeat" Part 1](https://www.uptempo.io/blog/5-takeaways-marketing-planning-plan-pivot-repeat-1/)
- [The State of Martech: Data, Innovation, and Endless Opportunities](https://www.uptempo.io/blog/the-state-of-2022-martech/)
- [2022 Marketing Planning: Are You Ready to Embrace the Pivot?](https://www.uptempo.io/blog/2022-marketing-planning-are-you-ready-to-embrace-the-pivot/)
- [Marketing ops and agile budgeting](https://www.uptempo.io/blog/agile-budgeting/)
- [Darrell Alfonso on Issues Centered Around Marketing Ops](https://www.uptempo.io/blog/darrell-alfonso-from-amazon-on-marketing-ops/)
- [Best Practices for Organizing Your Marketing Budget](https://www.uptempo.io/blog/best-practices-organizing-marketing-budget/)
- [Best Practices for Building out a Marketing Budget](https://www.uptempo.io/blog/best-practices-building-out-marketing-budget/)
- [Best Practices for Managing Your Marketing Budget](https://www.uptempo.io/blog/best-practices-managing-marketing-budget/)
- [Three Key Components of an Effective Marketing Calendar](https://www.uptempo.io/blog/three-key-components-of-an-effective-marketing-calendar/)
- [Marketing, Are You & Finance Aligned? Five Evergreen Tips for Getting in Sync](https://www.uptempo.io/blog/marketing-are-you-finance-aligned-five-evergreen-tips-for-getting-in-sync/)
- [Why Spreadsheets Still Aren't Great for Marketing Management](https://www.uptempo.io/blog/why-spreadsheets-still-arent-great-for-marketing-management/)
- [What is Strategic Marketing Planning?](https://www.uptempo.io/blog/what-is-strategic-marketing-planning/)
- [A Day in the Life: Customer Marketing Manager](https://www.uptempo.io/blog/a-day-in-the-life-customer-marketing-manager/)
- [Modernizing Marketing Operations With Marketing Business Acceleration ](https://www.uptempo.io/blog/modernizing-marketing-operations-marketing-business-acceleration/)
- [Adopting an Agile Marketing Approach? Don't Forget a Few Key Things](https://www.uptempo.io/blog/adopting-an-agile-marketing-approach-dont-forget-a-few-key-things/)
- [It's Time to Elevate the Marketing Ops Role](https://www.uptempo.io/blog/its-time-to-elevate-the-marketing-ops-role/)
- [From Siloed Planning to Effective Marketing Operations—A Transformation Story](https://www.uptempo.io/blog/effective-marketing-operations-transformation/)
- [Are You Seeing the Marketing Big Picture?](https://www.uptempo.io/blog/are-you-seeing-the-marketing-big-picture/)
- [Finance Needs Accountability: Get on the Same Page with Marketing](https://www.uptempo.io/blog/finance-needs-accountability-get-marketing-on-same-page/)
- [Marketing Forecasting 101](https://www.uptempo.io/blog/marketing-forecasting-101/)
- [Using Data to Bring Different Departments Together](https://www.uptempo.io/blog/using-data-to-bring-different-departments-together/)
- [How to Create an Integrated Marketing Plan (And Why You Need One)](https://www.uptempo.io/blog/5-reasons-to-create-an-integrated-marketing-plan/)
- [How Mature Is Your Marketing Organization?](https://www.uptempo.io/blog/how-mature-is-your-marketing-organization/)
- [The Martech Stack That Drives Successful Data-Driven Marketing](https://www.uptempo.io/blog/martech-stack-drives-successful-marketing/)
- [Metrics That Should be in Every CMO Dashboard](https://www.uptempo.io/blog/metrics-in-every-cmo-dashboard/)
- [Marketing Departments: Just Say No to Spreadsheets](https://www.uptempo.io/blog/marketing-just-say-no-to-spreadsheets/)
- [Kicking Off an ABM Strategy? 3 Steps to Tackle ABM Planning and Measurement](https://www.uptempo.io/blog/3-steps-to-tackle-abm-planning-measurement/)
- [Maslow’s Hierarchy Applied to Marketing](https://www.uptempo.io/blog/maslows-hierarchy-applied-to-marketing/)
- [Uptempo Customer Taconic Supports COVID-19 Research](https://www.uptempo.io/blog/hive9-customer-taconic-supports-covid-19-research/)
- [How to Use Analytics to Make Your Marketing More Human](https://www.uptempo.io/blog/use-analytics-to-make-your-marketing-feel-human/)
- [What Can Your Current Marketing Data Tell You About The Future?](https://www.uptempo.io/blog/what-can-marketing-data-tell-you-about-the-future/)
- [Agile Marketing Planning: Is There a ‘Silver Bullet’?](https://www.uptempo.io/blog/agile-marketing-planning-is-there-a-silver-bullet/)
- [What Is Performance Marketing?](https://www.uptempo.io/blog/what-is-performance-marketing/)
- [Marketing Ops Needs More Support—How Can You Help?](https://www.uptempo.io/blog/marketing-ops-needs-more-support-how-can-you-help/)
- [Marketing Performance Woes? You Might Just Have a Marketing Planning Problem](https://www.uptempo.io/blog/marketing-performance-woes-you-might-just-have-a-marketing-planning-problem/)
- [Product Marketing: Breaking Down the Keys to Success](https://www.uptempo.io/blog/product-marketing-breaking-down-keys-to-success/)
- [6 Reasons Marketers Need to Move Away From Spreadsheets](https://www.uptempo.io/blog/six-reasons-marketers-should-stop-relying-on-spreadsheets/)
- [How Can You Plan for the Year Ahead (When the Prior Year Isn’t Really a Blueprint You Can Follow)?](https://www.uptempo.io/blog/how-can-you-plan-for-the-year-ahead-when-the-prior-year-isnt-really-a-blueprint-you-can-follow/)
- [Are You Measuring Marketing Performance or Activity Output?](https://www.uptempo.io/blog/are-you-measuring-marketing-performance-or-output/)
- [3 Tips to Improve Your Demand Waterfall Flow](https://www.uptempo.io/blog/three-tips-to-improve-demand-waterfall/)
- [What's Missing from Your Martech Stack? Q&A with Scott Brinker](https://www.uptempo.io/blog/whats-missing-from-martech-stack-scott-brinker/)
- [The Pros and Cons of 9 Marketing Attribution Models](https://www.uptempo.io/blog/pros-cons-nine-marketing-attribution-models/)
- [What's the Secret to Successful Marketing Planning?](https://www.uptempo.io/blog/whats-secret-successful-marketing-planning/)
- [Is Campaign Planning the New Demand Center?](https://www.uptempo.io/blog/is-campaign-planning-the-new-demand-center/)
- [7 Key Takeaways on Planning Processes from Hyland, ON24, & WEKA](https://www.uptempo.io/blog/7-takeaways-planning-processes-hyland-on24-weka/)
- [3 Tips to Master Performance-Based Marketing Planning](https://www.uptempo.io/blog/3-tips-performance-based-marketing-planning/)
- [How to Do Strategic Marketing Planning Right](https://www.uptempo.io/blog/how-to-do-strategic-marketing-planning-right/)
- [Is Annual Marketing Planning Dead?](https://www.uptempo.io/blog/is-annual-marketing-planning-dead/)
- [Learn How to do Scenario Planning in 5 Minutes](https://www.uptempo.io/blog/learn-how-to-do-scenario-planning-in-5-minutes/)
- [The Keys to Ending Random Acts of Marketing](https://www.uptempo.io/blog/the-keys-to-ending-random-acts-of-marketing/)
- [How Global CPG Brand Unilever Keeps its Marketing Plans Fresh](https://www.uptempo.io/blog/how-unilever-keeps-its-marketing-plans-fresh/)
- [3 Ways to Make Finance a Trusted Partner](https://www.uptempo.io/blog/3-ways-to-make-finance-a-trusted-partner/)
- [Growth Hacking: Can You do it Without Marketing & Finance Alignment?](https://www.uptempo.io/blog/growth-hacking-marketing-finance-alignment/)
- [ROI vs. Attribution: The Best Way to Measure Marketing Performance](https://www.uptempo.io/blog/roi-attribution-measure-marketing-performance/)
- [5 Strategies Marketers Need to Win Corporate Buy-in for Their Plans](https://www.uptempo.io/blog/5-fantastic-strategies-to-win-corporate-buy-in-for-your-marketing-plan/)
- [A Data-First Approach to Marketing ROI](https://www.uptempo.io/blog/a-data-first-approach-to-marketing-roi/)
- [How Did the Pandemic Change Marketing Budgets?](https://www.uptempo.io/blog/how-did-the-pandemic-change-marketing-budgets/)
- [3 Hot Tips from Marketing Leaders on the ROI Journey](https://www.uptempo.io/blog/3-hot-tips-from-marketing-leaders-on-the-roi-journey/)
- [How to Prove Marketing ROI](https://www.uptempo.io/blog/how-to-prove-marketing-roi/)
- [Is marketing ops the driving force behind agile marketing?](https://www.uptempo.io/blog/agile-marketing/)
- [What is Enterprise Performance Management & Why You May Really Need MPM](https://www.uptempo.io/blog/what-is-enterprise-performance-management/)
- [4 Marketing Ops Challenges: Insights from Marketing Tech Monitor 2021](https://www.uptempo.io/blog/4-marketing-ops-challenges-marketing-tech-monitor-2021/)
- [CMO Strategy Series: Navigating People Management Challenges](https://www.uptempo.io/blog/cmo-strategy-series-navigating-people-management-challenges/)
- [5 Ways to Optimize Your Marketing Budget](https://www.uptempo.io/blog/5-ways-to-optimize-your-marketing-budget/)
- [CMO Strategy Series: Achieving Results With Purpose-Driven Teams](https://www.uptempo.io/blog/cmo-strategy-series-achieving-results-with-purpose-driven-teams/)
- [4 Ways to Leverage Zero-Based Budgeting Tactics to Improve Productivity](https://www.uptempo.io/blog/4-ways-to-leverage-zero-based-budgeting-tactics-to-improve-productivity/)
- [CMO Strategy Series: Marketers Must Be Stewards of Data](https://www.uptempo.io/blog/cmo-strategy-series-marketers-must-be-stewards-of-data/)
- [Control Your Marketing Investments, Control Your Business Impact](https://www.uptempo.io/blog/control-your-marketing-investments-control-your-business-impact/)
- [Top 5 Agile Tips for Marketing Planning in 2021](https://www.uptempo.io/blog/top-5-agile-tips-for-marketing-planning-in-2021/)
- [Three Key Factors to Unlock Your 2021 Marketing Budget](https://www.uptempo.io/blog/three-key-factors-to-unlock-your-2021-marketing-budget/)
- [Mastering Marketing Data Strategy: The Reason Behind Your Next Raise](https://www.uptempo.io/blog/mastering-marketing-data-strategy-the-reason-behind-your-next-raise/)
- [The Three Problems with Your Investment Data Strategy and How to Fix Them](https://www.uptempo.io/blog/the-three-problems-with-your-investment-data-strategy-and-how-to-fix-them/)
- [PointClickCare’s AMA: Success Strategies to Move Forward in a Challenging Time](https://www.uptempo.io/blog/pointclickcares-ama-success-strategies-to-move-forward-in-a-challenging-time/)
- [Bouncing Back in 2021: Increase Growth by Planning Better](https://www.uptempo.io/blog/bouncing-back-in-2021-increase-growth-by-planning-better/)
- [How COVID Changed Marketing & What Marketers Should Do About It](https://www.uptempo.io/blog/how-covid-changed-marketing-what-marketers-should-do-about-it/)
- [Everything Marketers Need to Know About Their Budget](https://www.uptempo.io/blog/everything-marketers-need-to-know-about-their-budget/)
- [How Finance and Marketing Can Work Together to Achieve Company Goals](https://www.uptempo.io/blog/how-finance-and-marketing-can-work-together-to-achieve-company-goals/)
- [How I Build Efficiency into Marketing Planning With Garth Bradley from Workfront](https://www.uptempo.io/blog/how-i-build-efficiency-into-marketing-planning-with-garth-bradley-from-workfront/)
- [Why Scenario Planning Keeps Me Agile with Marina Antestenis from Comcast Business](https://www.uptempo.io/blog/why-scenario-planning-keeps-me-agile-with-marina-antestenis-from-comcast-business/)
- [CMO Strategy Series: Shifting Paradigms: The Future of Marketing Planning](https://www.uptempo.io/blog/shifting-paradigms-the-future-of-marketing-planning/)
- [Planning for Growth with Doug Sechrist from Zenefits](https://www.uptempo.io/blog/planning-for-growth-with-doug-sechrist-from-zenefits/)
- [How to Make Marketing Planning More Agile](https://www.uptempo.io/blog/how-to-make-marketing-planning-more-agile/)
- [CMO Strategy Series: Building a Strong GTM Strategy with René Bonvanie of Palo Alto Networks](https://www.uptempo.io/blog/cmo-strategy-series-building-a-strong-gtm-strategy-with-rene-bonvanie-of-palo-alto/)
- [The Road to Recovery Relies on Marketing Efficiency](https://www.uptempo.io/blog/the-road-to-recovery-relies-on-marketing-efficiency/)
- [Money Talks: How Marketing Can Achieve Alignment and Build Trust with Finance](https://www.uptempo.io/blog/money-talks-how-marketing-can-achieve-alignment-and-build-trust-with-finance/)
- [Create a Framework to Control Marketing Budget Chaos](https://www.uptempo.io/blog/create-a-framework-to-control-marketing-budget-chaos/)
- [How Agile is Your Budget? The New Trend in Marketing Spend](https://www.uptempo.io/blog/how-agile-is-your-budget-the-new-trend-in-marketing-spend/)
- [Planning is No Longer Planning–It’s Marketing Fitness and Agility](https://www.uptempo.io/blog/planning-is-no-longer-planning-its-marketing-fitness-and-agility/)
- [Impactful Investing During a Crisis: The Six Tips You Need](https://www.uptempo.io/blog/impactful-investing-during-a-crisis-the-six-tips-you-need/)
- [Best Practices for Marketing Budget Agility During Crisis & Disruption](https://www.uptempo.io/blog/best-practices-for-marketing-budget-agility-during-crisis-disruption/)
- [The Six Step Perfect Marketing Planning Process](https://www.uptempo.io/blog/living-the-dream-a-perfect-marketing-planning-process/)
- [Strong Customer Value Realization drives more than 175% Year-over-Year Growth for Allocadia](https://www.uptempo.io/blog/strong-customer-value-realization-drives-more-than-175-year-over-year-growth-for-allocadia/)
- [Three Guiding Factors When Changing Your Data Strategy](https://www.uptempo.io/blog/3-things-to-consider-when-changing-your-data-strategy/)
- [7 Steps to Optimize Marketing Planning and Drive Revenue](https://www.uptempo.io/blog/7-steps-to-optimize-marketing-planning-and-drive-revenue/)
- [The Marketing and Finance Alignment Problem is Real](https://www.uptempo.io/blog/the-marketing-and-finance-alignment-problem-is-real/)
- [Marketing Planning Best Practices](https://www.uptempo.io/blog/best-practices-in-marketing-planning-align-marketing-plans-with-company-wide-strategic-priorities/)
- [7 Experts Give their Advice on Strategic Marketing Planning](https://www.uptempo.io/blog/7-experts-give-their-advice-on-strategic-marketing-planning/)
- [How to Manage Your Marketing Spend In-Quarter](https://www.uptempo.io/blog/how-to-manage-your-marketing-spend-in-quarter/)
- [How Agility and Adaptability Become the Future of Marketing Planning](https://www.uptempo.io/blog/the-new-frontier-of-marketing-planning-adaptability/)
- [Take Control of Your (Marketing) Life](https://www.uptempo.io/blog/take-control-of-your-marketing-life/)
- [Stop the Madness: How to Simplify Marketing Planning](https://www.uptempo.io/blog/stop-the-madness-how-marketing-can-simplify-planning/)
- [The Three Gold Standards of Marketing Data](https://www.uptempo.io/blog/marketing-ops-does-your-measurement-data-meet-these-3-standards/)
- [3 Ways to Ensure Marketing is Investing in the Right Programs](https://www.uptempo.io/blog/fund-the-performers-3-ways-to-ensure-marketing-is-investing-in-the-right-programs/)
- [5 Ways Marketing Teams Can Work Better](https://www.uptempo.io/blog/5-ways-marketing-teams-can-work-better-in-2021/)
- [Mastering Marketing Metrics: The Ultimate Guide](https://www.uptempo.io/blog/what-should-i-measure-first-a-marketers-hierarchy-of-needs/)
- [The Metrics You Need to Create the Best Marketing Plan](https://www.uptempo.io/blog/what-are-the-most-useful-metrics-for-planning-season/)
- [4 Traps to Avoid When Trying to Measure ROI](https://www.uptempo.io/blog/4-traps-marketers-fall-into-when-trying-to-measure-roi/)
- [What’s Missing From CMO’s Marketing Plans](https://www.uptempo.io/blog/death-by-powerpoint-why-most-cmos-are-failing-to-plan-and-planning-to-fail/)
- [How to Show Marketing’s Impact in Five Steps](https://www.uptempo.io/blog/5-steps-to-showing-off-your-incredible-marketing-results/)

---


## Webinars

- [Fix the Plan, Find the ROI: Workday's Bold New Approach to Annual Planning](https://www.uptempo.io/webinar/workday-bold-new-approach-to-annual-planning/)
- [Reckitt's Formula for Smarter Marketing Spend](https://www.uptempo.io/webinar/reckitt-formula-for-smarter-marketing-spend-on-demand/)
- [On-Demand Webinar: Reckitt's Formula for Smarter Marketing Spend](https://www.uptempo.io/webinar/reckitt-formula-for-smarter-marketing-spend/)
- [Fueling Better Marketing Plans with Shell](https://www.uptempo.io/webinar/fueling-better-marketing-plans-with-shell/)
- [From Intent to Impact: a Marketing Planning Blueprint](https://www.uptempo.io/webinar/marketing-planning-blueprint/)
- [HubSpot Webinar On-Demand](https://www.uptempo.io/webinar/hubspot-marketing-planning-webinar/)
- [IKEA Webinar On-Demand GATED](https://www.uptempo.io/webinar/ikea-marketing-planning-webinar/)
- [On-Demand Planning Series](https://www.uptempo.io/webinar/marketing-planning-webinar-series/)
- [Plan to Profit: Conquering the Annual Marketing Budget](https://www.uptempo.io/webinar/solarwinds-global-marketing-planning/)
- [IKEA’s Blueprint for Global Commercial Agility](https://www.uptempo.io/webinar/ikea-planning/)
- [Transforming Marketing Planning at HubSpot ](https://www.uptempo.io/webinar/hubspot-planning/)
- [CMO Coffee Talk](https://www.uptempo.io/webinar/cmo-coffee-talk/)
- [2023 - Forrester - 5 Marketing Operations Trends for 2023 - On-Demand Recording](https://www.uptempo.io/webinar/2023-forrester-future-of-marketing-operations-trends-for-2023-video/)
- [CMO x CFO - How to Forge Financial Alignment Amidst Economic Uncertainty](https://www.uptempo.io/webinar/cmo-x-cfo-how-to-forge-financial-alignment-amidst-economic-uncertainty/)
- [How to Accelerate Marketing with Uptempo](https://www.uptempo.io/webinar/how-to-accelerate-marketing-with-uptempo/)
- [Managing the Business of Marketing Takes Good Planning](https://www.uptempo.io/webinar/resources-managing-marketing-business-ondemand-download/)
- [The Rising Role of Marketing Chief of Staff](https://www.uptempo.io/webinar/the-rising-role-of-the-marketing-chief-of-staff/)
- [Insider Advice: What Martech Leaders Wish You Knew](https://www.uptempo.io/webinar/martech-leaders-wish-you-knew-webinar/)
- [Your GTM Playbook in an Unpredictable World](https://www.uptempo.io/webinar/your-gtm-playbook-in-an-unpredictable-world/)
- [Transforming Marketing Operations with Bret Sanford-Chung](https://www.uptempo.io/webinar/modernizing-marketing-operations-with-bret-sanford-chung/)
- [The Golden Age of Marketing Ops with Frans Riemersma](https://www.uptempo.io/webinar/the-golden-age-of-marketing-ops-with-frans-riemersma/)
- [Exploring Martech: Scott Brinker on Stagnation and Innovation](https://www.uptempo.io/webinar/martech-stagnation-and-innovation-with-scott-brinker/)
- [RevCon](https://www.uptempo.io/webinar/revcon/)
- [Why marketing leaders should fix their planning problem](https://www.uptempo.io/webinar/why-marketing-leaders-should-fix-their-planning-problem/)
- [A Shared Experience: How the Pandemic Changed Planning, Creation, and Dissemination](https://www.uptempo.io/webinar/a-shared-experience-how-the-pandemic-changed-planning-creation-and-dissemination/)
- [Plan, Pivot & Repeat](https://www.uptempo.io/webinar/plan-pivot-repeat-webinar-series/)
- [Plan Smart. Pivot Fast.](https://www.uptempo.io/webinar/plan-smart-pivot-fast-forrester/)
- [Basecamp to Everest: Journeys to ROI](https://www.uptempo.io/webinar/basecamp-to-everest-journeys-to-roi/)
- [How Poly Solved the Do More with Less Challenge](https://www.uptempo.io/webinar/how-poly-solved-the-do-more-with-less-challenge/)
- [The New Rules for Marketing Planning in a Post-pandemic World](https://www.uptempo.io/webinar/the-new-rules-for-marketing-planning-in-a-post-pandemic-world/)
- [How Rapid7 Built an ROI Model for Growth](https://www.uptempo.io/webinar/how-rapid7-built-an-roi-model-for-growth/)
- [3 Marketing Spend Trends Shaping 2021 Strategy](https://www.uptempo.io/webinar/3-marketing-spend-trends-shaping-2021-strategy/)
- [Mastering Marketing Agility with PointClickCare](https://www.uptempo.io/webinar/ama-mastering-marketing-agility-with-pointclickcare/)
- [6 Ways Strategic MOps is Changing in 2021](https://www.uptempo.io/webinar/6-ways-strategic-mops-is-changing-in-2021/)
- [Marketing Fast and Furious: 3 Ways to Shift to More Agile Marketing Planning](https://www.uptempo.io/webinar/marketing-fast-and-furious-3-ways-to-shift-to-more-agile-marketing-planning/)
- [The RevOps Movement: Why Centralizing Marketing, Sales and Customer Operations is Critical in Today’s Environment](https://www.uptempo.io/webinar/the-revops-movement-why-centralizing-marketing-sales-and-customer-operations-is-critical-in-todays-environment/)
- [Leading Through a Crisis: How to Adopt a Wartime CMO Mentality](https://www.uptempo.io/webinar/leading-through-a-crisis-how-to-adopt-a-wartime-cmo-mentality/)
- [Build the Foundation for Better Marketing Performance](https://www.uptempo.io/webinar/build-the-foundation-for-better-marketing-performance/)
- [Mastering the Marketer’s Data Journey](https://www.uptempo.io/webinar/webinar-mastering-the-marketers-data-journey/)
- [How a Global CMO Empowers His Team With Data](https://www.uptempo.io/webinar/how-a-global-cmo-empowers-his-team-with-data/)
- [The Benefits of Implementing a Redesigned Data Strategy](https://www.uptempo.io/webinar/the-benefits-of-implementing-a-redesigned-data-strategy/)
- [People, Process, and Tech: How Land O’Lakes, Inc Launched a Digital Transformation](https://www.uptempo.io/webinar/webinar-people-process-and-tech-how-land-olakes-inc-launched-a-digital-transformation/)
- [How GE Digital Doubled ROMI in One Year](https://www.uptempo.io/webinar/how-ge-digital-doubled-romi-in-one-year/)
- [The Marketer’s Dilemma: When to Use ROI vs Attribution](https://www.uptempo.io/webinar/the-marketers-dilemma-when-to-use-roi-vs-attribution/)
- [The Nuts and Bolts of Implementing an Organization-Wide Attribution Model Using Martech](https://www.uptempo.io/webinar/the-nuts-and-bolts-of-implementing-an-organization-wide-attribution-model-using-martech/)
- [Everyone at the Table: Microsoft's Unified Approach to Performance Marketing](https://www.uptempo.io/webinar/everyone-at-the-table-microsofts-unified-approach-to-performance-marketing/)

---


## News

- [OptiMine Acquired by Uptempo to Enhance Industry-Leading Marketing Performance Solution](https://www.uptempo.io/news/optimine-acquired-by-uptempo/)
- [Uptempo launches new features to optimize marketing spend and planning](https://www.uptempo.io/news/optimize-marketing-spend-and-planning/)
- [Uptempo appoints new Chief Executive Officer ](https://www.uptempo.io/news/uptempo-appoints-new-chief-executive-officer/)
- [Enterprise Marketing Teams Finally Have a Single System of Record for Planning](https://www.uptempo.io/news/enterprise-marketing-single-system-of-record-for-planning/)
- [Uptempo Welcomes New Chief Customer Officer to Help Global Enterprises Adopt Marketing Business Acceleration](https://www.uptempo.io/news/uptempo-welcomes-new-chief-customer-officer-eric-grunden/)
- [KPMG and Uptempo Collaborate to Deliver Innovative New Operating Model for Enterprise Marketers](https://www.uptempo.io/news/kpmg-and-uptempo-collaborate-to-deliver-innovative-new-operating-model-for-enterprise-marketers/)
- [BrandMaker rebrands as Uptempo and focuses on delivering a new operating model for enterprise marketing planning, productivity, and performance](https://www.uptempo.io/news/brandmaker-rebrands-as-uptempo/)
- [C&A Chooses Uptempo to Optimize International Marketing Operations](https://www.uptempo.io/news/ca-chooses-uptempo-to-optimize-international-marketing-operations/)
- [BrandMaker Concludes Allocadia and Hive9 Acquisitions to Deliver Complete Enterprise Marketing Operations Suite](https://www.uptempo.io/news/brandmaker-concludes-allocadia-and-hive9/)
- [BrandMaker Acquires Marketing SaaS Solution Hive9](https://www.uptempo.io/news/brandmaker-acquires-marketing-saas-solution-hive9/)
- [Allocadia and BrandMaker Join Forces Creating Global Marketing Operations Leader](https://www.uptempo.io/news/allocadia-and-brandmaker-join-forces-creating-global-marketing-operations-leader/)

---


## Blueprints

- [The Blueprint for Marketing Planning](https://www.uptempo.io/blueprint-for-marketing-planning/)
- [Set marketing’s goals & campaign architecture](https://www.uptempo.io/blueprint/set-marketings-goals-and-campaign-architecture/)
- [Define marketing campaigns](https://www.uptempo.io/blueprint/define-marketing-campaigns/)
- [Plan your campaigns](https://www.uptempo.io/blueprint/plan-your-campaigns/)
- [Finalize marketing budget](https://www.uptempo.io/blueprint/finalize-marketing-budget/)
- [Execute campaigns](https://www.uptempo.io/blueprint/execute-campaigns/)
- [Measure campaign ROI & optimize](https://www.uptempo.io/blueprint/measure-campaign-roi-optimize/)

---


## Case Studies

- [How Cisco Drives Agile Decision-Making for 1,000 Marketers ](https://www.uptempo.io/case-study/cisco/)
- [Central Campaign Planning on One Platform Supports 100 Marketing Campaigns](https://www.uptempo.io/case-study/thalia/)
- [How Rodenstock Manages Global Campaign Planning and Budgeting with Uptempo](https://www.uptempo.io/case-study/rodenstock/)
- [How Euronics Manages Real-time Access to Marketing Assets for 1,800 Users](https://www.uptempo.io/case-study/euronics/)
- [How PwC Streamlined their Planning and Demonstrated ROI](https://www.uptempo.io/case-study/pwc/)
- [Why a Fortune 500 Energy Company Switched from Spreadsheets to Uptempo](https://www.uptempo.io/case-study/energy-provider/)
- [BRITA Manages 58K Global Assets with Uptempo](https://www.uptempo.io/case-study/brita/)
- [How Juniper Networks Gets Within 1% of Budget with Uptempo](https://www.uptempo.io/case-study/juniper-networks/)
- [How GE Digital Doubled ROMI in One Year](https://www.uptempo.io/case-study/ge-digital/)
- [How Freshworks is Turning Digital Channels into Predictable Revenue Streams](https://www.uptempo.io/case-study/freshworks/)
- [How Autodesk Drives Marketing Success with Uptempo](https://www.uptempo.io/case-study/autodesk/)
- [Trimble Saves 10% of Redundant Marketing Investments Using Uptempo](https://www.uptempo.io/case-study/trimble/)
- [How Commvault Built a Closed-Loop Integrated Tech Stack with Uptempo](https://www.uptempo.io/case-study/commvault/)
- [How Red Hat is Building the Foundation for ROI](https://www.uptempo.io/case-study/red-hat/)
- [How NI Drives Impact and Alignment with Uptempo](https://www.uptempo.io/case-study/national-instruments/)
- [Arc’teryx Has 100% Marketing Budgets Visibility with Uptempo](https://www.uptempo.io/case-study/arcteryx-4/)
- [How Marketing Operations Established Disciplined Spend Management at Hitachi Vantara](https://www.uptempo.io/case-study/hitachi-vantara/)
- [Hitachi Vantara: Quality Data Leads to Quality ROI](https://www.uptempo.io/case-study/hitachi/)
- [How Charles Schwab’s Has Instant Investment Visibility with Uptempo](https://www.uptempo.io/case-study/charles-schwab-3/)

---


## Podcasts


---


## Ebooks and White Papers

- [BMC Primer on Marketing Business Acceleration](https://www.uptempo.io/ebook/bmc-primer-on-marketing-business-acceleration-v2/)
- [CMO vs. CFO](https://www.uptempo.io/ebook/cmo-vs-cfo/)
- [CMO Guide: How to Plan Smart and Pivot Fast in 2022](https://www.uptempo.io/ebook/cmo-guide-plan-smart-pivot-fast-7-perspectives/)
- [Improve Your Marketing Orchestration Today!](https://www.uptempo.io/ebook/improve-your-marketing-orchestration-today/)
- [](https://www.uptempo.io/ebook/marketing-financial-management-report/)
- [State of Spend – 2020 Marketing Investment Benchmarking Report](https://www.uptempo.io/ebook/state-of-spend-2020-marketing-investment-benchmarking-report/)
- [Annual Marketing Planning In Unpredictable Times](https://www.uptempo.io/ebook/annual-marketing-planning-is-not-dead/)
- [Budgeting in a Crisis: How to Steer Your Ship Through the Storm](https://www.uptempo.io/ebook/budgeting-in-a-crisis-how-to-steer-your-ship-through-the-storm/)
- [The Marketing Leader’s Guide to Data Strategy](https://www.uptempo.io/ebook/the-marketing-leaders-guide-to-data-strategy-report/)
- [ROI vs. Attribution](https://www.uptempo.io/ebook/roi-vs-attribution/)
- [Three Paths to Measuring Marketing ROI](https://www.uptempo.io/ebook/three-paths-to-measuring-marketing-roi/)

---


## Videos

- [How Allocadia has helped Hortonworks prove business impact.](https://www.uptempo.io/video/customer-video-hortonworks/)
- [Basecamp to Everest - Journeys to ROI, with Lori West](https://www.uptempo.io/video/basecamp-to-everest-journeys-to-roi-lori-video/)
- [CMO Beth: Could marketing reporting get any worse for Beth?](https://www.uptempo.io/video/cmo-beth-could-marketing-reporting-get-any-worse-for-beth/)
- [CMO Beth: Beth has two days to change her marketing budget strategy—can she make the cut?](https://www.uptempo.io/video/cmo-beth-beth-has-two-days-to-change-her-marketing-budget-strategy-can-she-make-the-cut/)
- [CMO Beth: Is one marketing operations platform a pipe dream for Beth?](https://www.uptempo.io/video/cmo-beth-is-one-marketing-operations-platform-a-pipe-dream-for-beth/)
- [CMO Beth: Beth's nightmare marketing campaign planning session](https://www.uptempo.io/video/cmo-beth-beths-nightmare-marketing-campaign-planning-session/)
- [CMO Beth: Beth's marketing budget allocation is all guesswork, and the CFO isn't impressed](https://www.uptempo.io/video/cmo-beth-beths-marketing-budget-allocation-is-all-guesswork-and-cfo-isnt-impressed/)
- [How Investment Visibility Transformed Digital Marketing at Land O’ Lakes](https://www.uptempo.io/video/investment-visibility-transformed-marketing-land-olakes/)
- [How to Set & Track Goals for Connected Marketing Planning](https://www.uptempo.io/video/how-to-set-track-goals-for-connected-marketing-planning/)
- [Measuring the Integrity of your Marketing Plan](https://www.uptempo.io/video/measuring-the-integrity-of-your-marketing-plan/)
- [How to Align Marketing Spend with Finance](https://www.uptempo.io/video/how-to-align-marketing-spend-with-finance/)
- [How To Balance Marketing Plans & What If Scenarios](https://www.uptempo.io/video/how-to-balance-marketing-plans-what-if-scenarios/)
- [Measure Marketing’s Impact on your Business with Performance Insights](https://www.uptempo.io/video/measure-marketings-impact-on-your-business-with-performance-insights/)
- [How Allocadia Helps Marketing Stay Scalable](https://www.uptempo.io/video/how-allocadia-helps-marketing-stay-scalable/)
- [How Allocadia Improved Marketing Conversations and Decisions at Cloudera](https://www.uptempo.io/video/customer-testimonial-gina-reese-hortonworks/)
- [Create Full Visibility into Marketing Budgets](https://www.uptempo.io/video/create-full-visibility-into-marketing-budgets/)
- [Transform Marketing Planning](https://www.uptempo.io/video/transform-marketing-planning/)
- [How Equinix Established Collaborative Financial Planning in a Marketers’ Language](https://www.uptempo.io/video/customer-testimonial-sean-hiss-equinix/)
- [Uptempo Improves the Marketer’s Experience at Red Hat](https://www.uptempo.io/video/customer-testimonial-david-schermbeck-red-hat/)
- [Transparency Drives Better Decisions at NI](https://www.uptempo.io/video/customer-testimonial-helena-lewis-national-instruments/)
- [NI Has Better Data for Stakeholders Thanks to Allocadia](https://www.uptempo.io/video/customer-testimonial-zoe-marquardt-national-instruments/)
- [How Hitachi Vantara Tracks Return on Intent with Uptempo](https://www.uptempo.io/video/allocadia-customer-testimonial-jeremie-audran-hitachi-vantara/)
- [Palo Alto Networks Reduced Time Spent Managing Budgets by 66% with Allocadia](https://www.uptempo.io/video/customer-testimonial-david-cohen-palo-alto-networks/)
- [What is Marketing Performance Management (MPM)?](https://www.uptempo.io/video/what-is-marketing-performance-management-mpm/)

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## Events

- [Plans Uncorked](https://www.uptempo.io/event/forrester-summit/)
- [Dynamic Marketing Planning Certification | Build Plans That Drive Revenue](https://www.uptempo.io/event/planning-workshop/)
- [Plans Uncorked](https://www.uptempo.io/event/forrester-summit-2/)
- [MOps Breakout: May 14th](https://www.uptempo.io/mops-breakout/)
- [Future of Martech](https://www.uptempo.io/event/future-of-martech/)
- [B2B Marketing Exchange Trade Show](https://www.uptempo.io/event/b2b-marketing-exchange-trade-show/)

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