Data is at the basis of all the sophisticated marketing tactics you can think of: whether it’s analytics, personalization, campaign operations, performance measurement, or journey orchestration.
Listen to this episode of Marketing Ops Now from Scott Brinker and Frans Riemersma on why none of the above works if the data isn’t consistent, accurate, and available.
More than 87% of marketing teams say they are not able to measure marketing performance properly. Clearly, there are a few hurdles to measuring and tracking performance. In this episode, Scott Brinker and Frans Riemersma discuss this challenge and how the North Star method can help.
In this episode of Marketing Ops Now, Frans Riemersma talks with Scott Vaughan, former chief growth officer of Integrate and CMO of several other tech companies.
Vaughan’s last position enabled him to see current B2B marketing challenges, how that puts extra pressure on CMOs, and how that has a rippling effect on marketing operations and martech.
Learn more about how marketing operations must build good relationships and trust across the entire company.
Unlike other departments, marketing is typically not as familiar with playbooks. But it definitely helps bring discipline to a team by describing all the important definitions and processes.
Listen to this Marketing Ops Now episode by Ralf Strauss and Frans Riemersma to learn why marketing should drive the creation and adoption of a playbook.
Marketing Tech Monitor is an annual benchmark study of marketing technology and strategy of European companies. In this episode of Marketing Ops Now, we discuss four critical challenges Ralf Strauss has identified in this survey.
Marketing ops is here to stay.
Nearly 50% of marketers surveyed have a marketing operations leader on at least one team.
In this episode of Marketing Ops Now, we talk about why marketing ops has entered the top three of CMOs’ priorities, based on a yearly survey conducted by Gartner.
There are over 12 million people on LinkedIn whose job titles specify “marketing operations.” Compared to well-known job titles like “digital marketing” (12.5 million) or “online marketing” (9.8 million), that isn’t a small group. With businesses becoming increasingly digital, the need for a marketing ops function increases.
Hear more about the three marketing ops functions from Scott Brinker and Frans Riemersma.
Frans Riemersma chats with Anita Brearton, who is very active in the Boston startup ecosystem as an investor, mentor, advisor, and board member to a wide range of startups and nonprofits. They discuss what marketing ops means to them, the true value for marketing organizations, and why the marketing ops role has become so critical.
In this episode of Marketing Ops Now, Scott Brinker and Frans Riemersma discuss how the marketing ops team “makes marketing happen” for the organization.
When you’re selecting solutions or managing an entire martech stack, there’s often a concern about having too many solutions in place.
Your first instinct might be to get rid of duplicate solutions and consolidate the stack. In recent research, a link was made between martech stack maturity and martech stack size: There’s relationship between the number of solutions in a stack and the martech maturity as perceived by its users.
Hear more about the different dimensions of martech maturity from Scott Brinker and Frans Riemersma in this episode of Marketing Ops Now.