Ivanti’s Leslie Alore was responsible for establishing the marketing ops function in her organization nearly a decade ago. In this episode, Leslie offers three helpful tips for better enabling marketing operations and providing the tools they need to succeed: give them a mandate, give them a budget, and give them a proactive role in the organization.
Frans Riemersma has over two decades of experience under his belt, from consulting, to research, to marketing. Marketing technology is Frans’ playground. For over decade he has been designing marketing technology stacks for companies like HP, Adidas, Audi, Basf, Unilever, Philips, AbnAmro, IKEA, Standard Bank, Carlsberg, Volvo, HP and MediaSaturn.
Data is at the basis of all the sophisticated marketing tactics you can…
More than 87% of marketing teams say they are not able to measure…
Vaughan's last position enabled him to see current B2B marketing challenges, how that puts extra pressure on CMOs, and how that has a rippling effect on marketing operations and martech.
Unlike other departments, marketing is not really familiar with playbooks. But it definitely helps bring discipline to a team by describing all the important definitions and processes.