3 tips for setting up marketing ops for success

Ivanti’s Leslie Alore was responsible for establishing the marketing ops function in her organization nearly a decade ago. In this episode, Leslie offers three helpful tips for better enabling marketing operations and providing the tools they need to succeed: give them a mandate, give them a budget, and give them a proactive role in the organization.

Speaker

Frans Riemersma

Frans Riemersma is a marketer, developer, consultant, vice president of R&D, researcher, and author. For two decades, Frans has been designing marketing technology stacks for companies including HP, Adidas, Audi, Basf, Unilever, Philips, AbnAmro, IKEA, Standard Bank, Carlsberg, Volvo, HP, and MediaSaturn.

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