How Allocadia Improved Marketing Conversations and Decisions at Cloudera

Gina Reese, Senior Marketing Operations Manager at Cloudera (formerly Hortonworks), talks about how her team uses Allocadia to allocate budget at a campaign level which helps them be more accountable and determine ROI.

See Also:

• Gina’s advice to marketers on how they can #RunMarketingBetter
• Cloudera Case Study
• Gina’s colleague Carey Rutigliano, on marketing budgets from a Finance perspective

Interested in more marketing planning content?