Frans Riemersma
Founder, MartechTribe Lecturer, Nyenrode Business University
Jim Williams
Chief Marketing Officer, Uptempo
An event exclusively for marketing operations leaders where everyone is a panelist with their video and audio turned on.
Topic: TBD
Special Guests: TBD
Moderators
Chief Marketing Officer Uptempo
These sessions are only for marketing operations professionals; all registrants will be reviewed and approved to attend.
Join us to ask questions, share knowledge, and meet other marketing operations professionals.
No recordings. No screenshots. No sales pitches. This is a space for marketing operations professionals to have an open and supportive exchange about the topics that matter.
Here’s how we’ll break down the hour:
Sponsored By
Uptempo delivers marketing business acceleration to organizations, a new operating model that gives CMOs clarity on the financial and business impact of their marketing efforts.
Uptempo does this with marketing operations software that integrates planning, financial, work, and performance management, so teams can plan better, pivot faster, spend smarter, and execute with confidence.
Speaker
Frans Riemersma has over two decades of experience under his belt, from consulting, to research, to marketing. Marketing technology is Frans’ playground. For over decade he has been designing marketing technology stacks for companies like HP, Adidas, Audi, Basf, Unilever, Philips, AbnAmro, IKEA, Standard Bank, Carlsberg, Volvo, HP and MediaSaturn.
Uptempo’s guest speakers, Forrester Senior Analyst Jessica Liu and Jackie Massmann, Marketing Budgeting Planning Analyst at Land O’Lakes, share best practices for creating better visibility, velocity, and agility through connected marketing operations.
Next town hall: Wednesday, April 26th at 9AM PDT/12PM EDT
Over the last few years, the marketing Chief of Staff (CoS) role has become more prevalent, both in B2B and B2C companies. And there’s good reason for it.