How Akamai Built the Foundation for ROI

Imagine this: It’s the beginning of your fiscal year and your marketing plans are in place, you know exactly what your investment strategy is going to look like and you are aligned to corporate objectives. Sounds simple, right? For most enterprise organizations this level of alignment doesn’t come easy.

Watch this webinar to learn how Jorge GarciaSenior Manager of Marketing Technology at Akamai implemented a Crawl-Walk-Run strategy to running marketing, radically changing the way their business makes decisions that impact revenue in just one year, while setting the foundation for a solid progression toward ROI. You’ll learn:

  • How connecting investments to results saves time, increases visibility and enables marketers to make decisions with more agility and confidence
  • The resources and processes it takes to implement a foundational marketing technology and best practices for effective change management
  • How to use martech to lay the foundation for better performance and implement a Crawl, Walk, Run strategy for your own organization

We’ve really kicked off a pilot to not only mature our marketing organization when it comes to ROI, but also some of the finances processes that we didn’t necessarily have in place and the collaboration between the teams.

Jorge Garcia, Senior Manager of Marketing Technology at Akamai Technologies

Jorge Garcia, Senior Manager of Marketing Technology at Akamai Technologies, talks about how Allocadia helped build a bridge between marketing and finance, and got them speaking the same language: ROI.

Allocadia’s Run Marketing Platform gives marketers the confidence to know where to invest their next dollar. The recognized leader in Marketing Performance Management (MPM), Allocadia enables marketers to plan strategically, invest with purpose, measure the performance of their activities, and ultimately maximize marketing’s impact on the business. This gives marketers the ability to drive greater performance, increase ROI and improve alignment with corporate goals. Companies like VMware, GE Healthcare, Box and Charles Schwab manage more than $25 billion marketing dollars within Allocadia, which enables them to save up to 40% of the time they spend on budgeting and planning as well as double their pipeline-to-spend ratio and ROI. Learn how your team can start running marketing at

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