Imagine this: It’s the beginning of your fiscal year and your marketing plans are in place, you know exactly what your investment strategy is going to look like and you are aligned to corporate objectives. Sounds simple, right? For most enterprise organizations this level of alignment doesn’t come easy.
Watch this webinar to learn how Jorge Garcia, Senior Manager of Marketing Technology at Akamai implemented a Crawl-Walk-Run strategy to running marketing, radically changing the way their business makes decisions that impact revenue in just one year, while setting the foundation for a solid progression toward ROI. You’ll learn:
Jorge Garcia, Senior Manager of Marketing Technology at Akamai Technologies, talks about how Allocadia helped build a bridge between marketing and finance, and got them speaking the same language: ROI.
Allocadia’s Run Marketing Platform gives marketers the confidence to know where to invest their next dollar. The recognized leader in Marketing Performance Management (MPM), Allocadia enables marketers to plan strategically, invest with purpose, measure the performance of their activities, and ultimately maximize marketing’s impact on the business. This gives marketers the ability to drive greater performance, increase ROI and improve alignment with corporate goals. Companies like VMware, GE Healthcare, Box and Charles Schwab manage more than $25 billion marketing dollars within Allocadia, which enables them to save up to 40% of the time they spend on budgeting and planning as well as double their pipeline-to-spend ratio and ROI. Learn how your team can start running marketing at Allocadia.com
Interested in more marketing ROI and measurement content?
Watch this brief video featuring Katie Linford, a Forrester analyst and guest speaker as she shares her insights and the five trends impacting the future of marketing operations and discover:
- Which areas MOps teams focus on most in the year ahead - How to leverage greater control of your martech stack, and - Ways to drive tighter internal alignment across teams
Watch this brief video featuring Jessica Liu, a senior Forrester analyst and guest speaker as she shares her insights on:
- Where marketing processes typically break down - What’s required to ensure a consistent marketing planning and budgeting process, and - How technology can support processes and various workstreams