A rigid annual marketing plan is no longer sufficient, and marketing is being asked to pivot global plans and resources when it’s required by the business. It’s no easy task, but it’s imperative to revenue growth. You’ll discover the concept of cascading marketing planning and why it’s time to move away from “one-and-done” annual plans.
Forrester Principal Analyst Marcia Trask and Uptempo CMO Jim Williams discuss:
Building on the core planning concepts from the first webinar, the second webinar will demonstrate how to effectively manage marketing plans and budgets during execution.
Forrester Principal Analyst Rani Salehi and Uptempo CMO Jim Williams discuss:
With budgets being slashed and economic turbulence shaking up the marketing plan, the relationship between marketing and finance is more important than ever.
Uptempo’s guest speakers, Forrester Senior Analyst Jessica Liu and Jackie Massmann, Marketing Budgeting Planning Analyst at Land O’Lakes, share best practices for creating better visibility, velocity, and agility through connected marketing operations.
Darrell Alfonso breaks down five key things marketing leaders wish their marketing ops pros knew, and how to tell them.