Benefits for Finance

Turn budget
blind spots into business impact

Fix marketing’s budget black hole and
gain alignment, visibility, and control.

Book a demo

Trusted by some of the world’s biggest brands

The pain is real—and shared

The chaos may start in marketing, but it ends on your desk. Finance is held
accountable for budget discipline and forecasting accuracy.
And when marketing’s spreadsheets can’t keep up, you’re left cleaning up the mess:

Unspent
budgets

that signal weakness
to the CFO

Messy
spreadsheets

prone to errors and
version issues

Incorrect GL
codes

that need to be
reclassified

Delayed
close

from late, manual
updates

No clear line
to ROI

just vague metrics
and attribution fluff

Same budget, two
very different views.

Marketing plans by campaign. Finance tracks by GL code. And when there’s no system to bridge the gap, the result is manual updates, ROI confusion, and reclassification chaos.

Uptempo makes those two perspectives work together—in real time, with real data.

One team. One truth.
One seriously faster close.

Get marketing and finance on the same page—finally.

Control spend in real time

See what’s planned, forecasted, spent, and remaining—all in one place. Confidently predict ongoing spend and know which investments are flexible.

Close the books faster

Uptempo integrates with your ERP, procurement, and digital tools to automate budget management and accelerate the close.

Link investment to impact

Connect marketing spend to business outcomes. Get real-time visibility into investment performance and support smarter, ROI-driven decisions.

Uptempo integrates with all your
finance tools

Coupa
SAP
Oracle
Workday
Anaplan

How a finance manager turned $600M into a growth engine.

Read Pablo’s story

50 %

faster
quarter-end
reconciliation

$1.5M

reinvested
for better
ROI

Finance Resources

Guides to fix marketing’s budget issues

You’ve got better things to do than clean up marketing’s broken processes. But every month you find yourself reliving the same nightmare.

From GL code chaos to ZBB fire drills, these reads dig into the real problems—and how to fix them for good.

Brochure

Marketing’s budget data disconnect explained

Brochure

You down with ZBB?

“We spent this last year” isn’t a strategy.

Brochure

A therapy-free guide to bridging the budget gap

CASE STUDY

How IBM saved $6M by uniting planning and budgeting with Uptempo

Ready to stop cleaning up
after marketing?

Book a personalized demo with our team to see
how Uptempo can help you have better control over
marketing budgets and ROI.

Book a demo

FAQs

How does Uptempo help accelerate month-end or quarter-end close?

Uptempo integrates with ERPs and procurement systems to automate accruals, track actuals, and eliminate GL reclassification errors—cutting reconciliation time by days.

Can Uptempo connect marketing spend to ROI?

Yes. Uptempo ties planned and actual spend directly to business outcomes, giving finance teams the ability to see which investments drive results—and which don’t.

Is Uptempo secure and compliant with financial reporting standards?

Yes. Uptempo is enterprise-grade, with robust data governance, audit trails, and financial controls designed to meet the needs of global finance and compliance teams. We support compliance with financial reporting standards, including GAAP.

How can finance teams get more visibility into marketing spend?

Finance teams get real-time access to marketing spend data in Uptempo—including plans, commitments, actuals, and forecasts. Dual hierarchies provide finance-specific views, and integrations with SAP, Oracle, and Coupa keep everything aligned.

What makes zero-based budgeting (ZBB) easier with Uptempo?

Uptempo connects marketing spend data to performance, so every budget line has proof behind it. No more spreadsheet guesswork—just fast, flexible budgets tied to what’s actually working.

Does Uptempo work with our existing GL codes and ERP?

Absolutely. Uptempo maps marketing activities to your existing GL structure and integrates with tools like SAP, Oracle NetSuite, Workday, and Coupa to support seamless financial reporting. Finance and marketing work from a single source of truth—with tailored views for each department.

How is Uptempo different from a marketing performance dashboard or spreadsheets?

Spreadsheets are outdated the moment you open them. Dashboards may show current results, but they often miss the full picture of planned and committed investments. Uptempo connects strategy, plans, and spend—so you can manage performance proactively, not just monitor it.

What ROI can finance expect from implementing Uptempo?

Finance teams using Uptempo report faster closes, cleaner audits, and major cost savings. IBM reallocated $240M to higher-performing investments and saved $6M in productivity. Reckitt sped up quarter-end reconciliation by 50% and reinvested $1.5M for better ROI. J.M. Smucker Co. saw a 400% improvement in budget reallocation. And that’s just a snapshot of what finance can unlock with Uptempo.