Uptempo + Adobe Workfront
Strategy meets execution
Leading enterprises run on Uptempo + Workfront
Align your marketing team—from the big picture to daily tasks
In most enterprises, marketing strategy, budgets, projects, and performance all live in separate systems. Finance tracks investments in one place, work management tools handle projects in another, and performance data is scattered across even more platforms. The result: silos, manual reconciliation, and slow decisions.
Uptempo was built to connect marketing investments to performance—giving leaders visibility and confidence that every dollar is working harder. And for teams already using Adobe Workfront for project management, the two platforms work seamlessly together. Uptempo links strategy, budgets, and financial outcomes, while Workfront drives execution.
Here’s how enterprise marketing teams benefit from using Uptempo and Adobe Workfront:
Strategic planning
Provides robust tools to align marketing strategies with business goals.
Financial management
Centralizes budgeting processes, linking budgets directly to campaign activities.
ROI tracking
Offers real-time analytics to measure campaign impact effectively.
Project execution
Manages tasks, timelines, and creative workflows efficiently.
Collaboration tools
Facilitates team collaboration with integrated communication features.
Asset management
Integrates seamlessly with Adobe Creative Cloud for asset creation and management.
Uptempo or Workfront?
What each platform brings to the table.
Uptempo doesn’t manage projects, and Workfront doesn’t manage marketing investments. Each solves a different challenge, which is why enterprises often use them together.
Features
Uptempo
Adobe Workfront
Strategic marketing planning
Integrated budgeting tools
Real-time ROI analytics
Project execution management
Creative workflow integration
Predictive scenario modeling
Intuitive user interface
Note: Adobe Workfront lacks tools for strategic marketing planning and budgeting.
What about Workfront Plan?
Workfront Plan is a module in Adobe Workfront that supports capacity planning and project prioritization. Uptempo addresses a different need: connecting marketing strategy and budgets to financial outcomes. While both support aspects of marketing planning, they serve different capacities—two distinct but complementary functions.
Workfront Plan supports bottom-up execution in Workfront. It helps teams map out projects, allocate resources, and manage day-to-day tasks—ensuring every marketer knows what to do and when.
Uptempo is built for top-down strategy. It connects budgets, forecasts, and performance data to campaign plans, giving marketing leaders and finance teams a single view of investment and impact.
99.5 %
marketing
budget
accuracy
48 hours
budget
approval
time
20 %
reduced
agency
fees
Uptempo + Workfront in action
For teams that use both, Uptempo sets the investment direction and financial guardrails, while Workfront manages the projects and tasks that bring those investments to market. Together, they turn marketing investments into measurable results and keep execution teams focused on what matters most.
This integration makes it easier to keep finance in the loop and enables marketing teams to:
Stay aligned
Ensure corporate goals and strategic priorities are directly connected to execution workflows.
See the full picture
Connect your marketing data and gain clear visibility into your marketing campaigns and the program dollars behind them.
Work smarter, not harder
Improve efficiency by reducing manual work and streamlining processes.
Control every dollar, prove every outcome
Run Uptempo on its own or pair it with Workfront. Either way, you’ll connect decisions, dollars, and results—and optimize on the fly.
Book a demo of Uptempo
FAQs
No, Uptempo and Workfront complement each other. Workfront shines as a project management solution and Uptempo completes Workfront by adding robust planning, budgeting, and analytics capabilities.
Yes, Uptempo seamlessly integrates with Adobe Workfront, ensuring smooth data transfer and workflow enhancement.
Marketing teams in need of comprehensive planning and budgeting tools, real-time analytics, and better ROI tracking benefit significantly.
Absolutely! Uptempo shines when it comes to analytics, providing advanced predictive scenario modeling to help marketing teams forecast and optimize marketing strategies.
Uptempo centralizes budgeting processes, links budgets directly to campaign activities, and provides real-time budget visibility, ensuring optimal resource allocation. Finance teams really love this.
