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IBM’s Barbenheimer: Uniting Global Planning and Budgeting   IBM VP Marketing

IBM’s Barbenheimer: Uniting Global Planning and Budgeting  

According to Paul Ambraz (VP of Investment and Resource Management, IBM Marketing, Communications and Citizenship at IBM), aligning your financial and campaign management processes can sometimes feel like a box office face-off between the Barbie movie and Oppenheimer: the teams’…

IBM’s Barbenheimer: Uniting Global Planning and Budgeting   IBM VP Marketing
ROI vs. Attribution: The Best Way to Measure Marketing Performance
IBM’s Barbenheimer: Uniting Global Planning and Budgeting   IBM VP Marketing
Campaign planning in Adobe Workfront and Uptempo: where they compete and complement
IBM’s Barbenheimer: Uniting Global Planning and Budgeting   IBM VP Marketing
3 Challenges with Marketing Campaign Planning (and How to Solve Them) 
Explore Blog
How J.M. Smucker Co. Achieved Real-Time Marketing Budget Visibility J.M. Smuckers Co
How J.M. Smucker Co. Achieved Real-Time Marketing Budget Visibility
IBM’s Barbenheimer: Uniting Global Planning and Budgeting   IBM VP Marketing
IBM’s Barbenheimer: Uniting Global Planning and Budgeting  
Simplifying Budget Reconciliation: Integrating NetSuite with Uptempo  Uptempo
Simplifying Budget Reconciliation: Integrating NetSuite with Uptempo 
Campaign planning in Adobe Workfront and Uptempo: where they compete and complement Uptempo
Campaign planning in Adobe Workfront and Uptempo: where they compete and complement
Three Unique Audiences, Three Unique Views of your Budget  Uptempo
Three Unique Audiences, Three Unique Views of your Budget 
Marketing Business Acceleration Series: ROI… but First, Taxonomies Helena Lewis NI marketing business acceleration
Marketing Business Acceleration Series: ROI… but First, Taxonomies
Lead with Confidence: Just Go for It Abby Koble
Lead with Confidence: Just Go for It
Every Dollar Counts: How to Fix Marketing’s Budget Visibility Problem  Uptempo
Every Dollar Counts: How to Fix Marketing’s Budget Visibility Problem 
Marketing Business Acceleration Series: A Team That Plans Together . . . Uptempo
Marketing Business Acceleration Series: A Team That Plans Together . . .
Marketing Business Acceleration Series: Smooth (Campaign) Operator  Carissa McCall marketing business acceleration
Marketing Business Acceleration Series: Smooth (Campaign) Operator 
The $100M question: Will Your Campaign Plans Hit Target? Uptempo
The $100M question: Will Your Campaign Plans Hit Target?
Marketing Business Acceleration: The Art of the Possible Mike Rizzo
Marketing Business Acceleration: The Art of the Possible