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Stay up to date by reading the latest insights, concepts, & thought leadership from the marketing industry.

A Rally Cry for Change: HubSpot’s Streamlined Operations

HubSpot is a world-renowned source of expertise and marketing best practices. But there’s…

Visualizing Marketing Performance Across Global Functions at ServiceNow 

Since implementing a marketing operations and resource management system, ServiceNow has been able…

How CMOs Can Stay Agile in Uncertain Times

You’re trying to justify the value of your marketing efforts in the face…

5 Tips for Better Marketing Plans in 2023

Marketers around the globe are looking at the plans, budgets, and new strategies…

The Evolution of Marketing Resource Management

Marketers have an undeserved reputation for just “making things pretty” when really we…

Skillsoft’s AMA: Facing the Ultimate Test of Marketing Agility

Skillsoft’s agile framework was put to the ultimate test when COVID-19 hit, and they had six weeks to pivot their biggest in-person event.

Why use marketing playbooks?

This blog was adapted from BrandMaker’s: “Marketing Ops Now” podcast. Each installment discusses…

Unplanning and Agility: The New Approach to Marketing Plans

How do you measure the success of a marketing plan? Many marketers (and…