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Featured blogsView all blogs
The Evolution of Marketing Resource Management
Marketers have an undeserved reputation for just “making things pretty” when really we…
Skillsoft’s AMA: Facing the Ultimate Test of Marketing Agility
Skillsoft’s agile framework was put to the ultimate test when COVID-19 hit, and they had six weeks to pivot their biggest in-person event.
Why use marketing playbooks?
This blog was adapted from BrandMaker’s: “Marketing Ops Now” podcast. Each installment discusses…
Unplanning and Agility: The New Approach to Marketing Plans
How do you measure the success of a marketing plan? Many marketers (and…
Three marketing ops trends to watch
This blog was adapted from BrandMaker’s: “MarketingOps Now” podcast. Each installment discusses valuable…
WebinarsView all Webinars
Marketing Operations Leadership Series
Marketing Operations Leadership Series Darrell Alfonso Director of Marketing Strategy & Operations Thao…
The Rising Role of Marketing Chief of Staff
Over the last few years, the marketing Chief of Staff (CoS) role has become more prevalent, both in B2B and B2C companies. And there’s good reason for it.
Your GTM Playbook in an Unpredictable World
In this webinar, April Dunford shares how to gain a competitive advantage in an unpredictable marketing climate.
5 Tips to Transform Your Marketing Operations
Uptempo’s guest speakers, Forrester Senior Analyst Jessica Liu and Jackie Massmann, Marketing Budgeting Planning Analyst at Land O’Lakes, share best practices for creating better visibility, velocity, and agility through connected marketing operations.
Modernizing Marketing Operations with Bret Sanford-Chung
As part of Uptempo’s Marketing Acceleration series, our CMO Jim Williams sat down with Bret Sanford-Chung, Managing Director, Marketing Consulting at KPMG. They discuss how we’re modernizing marketing operations with marketing business acceleration, the new operating model for enterprise marketers.
The Golden Age of Marketing Ops with Frans Riemersma￼￼
As part of Uptempo’s Marketing Acceleration series, our CMO Jim Williams sat down with Frans Riemersma, founder of Martech Tribe. They discuss what needs to be done to take the business of marketing to the next level and why we are entering the golden age of marketing operations.
Ebooks & researchView all Ebooks & research
Case studiesView all Case Studies
Energy Provider Case Study
Having used Uptempo’s Hive9 platform on a global scale, their teams have improved collaboration and visibility around planning, as well as more effectively managed and reconciled budgets and expenses with finance.
PwC Case Study
As PwC has evolved its marketing strategy, Uptempo’s planning and financial management capabilities have proven to be an essential part of the journey.
How Box doubled the efficiency of their marketing spend
Prior to implementing Uptempo’s Allocadia platform, the Box marketing team had a 4:1 return on their investments. After, it was 9:1.
PodcastsView all Podcasts
Effective marketing is all about the data
Data is at the basis of all the sophisticated marketing tactics you can…
Measuring marketing performance: How the North Star method can help
More than 87% of marketing teams say they are not able to measure…
VideosView all Videos
How Investment Visibility Transformed Digital Marketing at Land O’ Lakes
Kirsten Salmanowicz, Digital Marketing Platform Manager at Land O’ Lakes, shares how Uptempo’s…
How to Align Marketing Spend with Finance
Finance can be a powerful ally for marketing. And in volatile markets, it’s…
How To Balance Marketing Plans & What If Scenarios
Pivoting plans is a regular occurrence these days. Learn how to use scenario…
How to Set & Track Goals for Connected Marketing Planning
Learn how to connect marketing plans to your company’s strategic goals so you…
Measuring the Integrity of your Marketing Plan
Learn how you can leverage performance and ROI data to make better marketing…