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Marketing Operations Leadership Series
The Marketing Planning Crash Course
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Blog: 5 Tips for Better Marketing Plans in 2023
Guide: The CMO’s Primer for Marketing Business Acceleration
Since implementing a marketing operations and resource management system, ServiceNow has been able…
You’re trying to justify the value of your marketing efforts in the face…
Marketers around the globe are looking at the plans, budgets, and new strategies…
Marketers have an undeserved reputation for just “making things pretty” when really we…
Skillsoft’s agile framework was put to the ultimate test when COVID-19 hit, and they had six weeks to pivot their biggest in-person event.
This blog was adapted from BrandMaker’s: “Marketing Ops Now” podcast. Each installment discusses…
Uptempo’s guest speakers, Forrester Senior Analyst Jessica Liu and Jackie Massmann, Marketing Budgeting Planning Analyst at Land O’Lakes, share best practices for creating better visibility, velocity, and agility through connected marketing operations.
Imagine this: It’s the beginning of your fiscal year and your marketing plans are in place, you know exactly what your investment strategy is going to look like and you are aligned to corporate objectives. Sounds simple, right? For most enterprise organizations this level of alignment doesn’t come easy. Watch…
Marketing Operations Leadership Series Darrell Alfonso Director of Marketing Strategy & Operations Thao…
Fractured plans that are disconnected from budgets and performance are captured in silos with no context.
On demand case studies: Learn how our customers break out of their marketing fog to drive better performance and hit their growth targets.
Over the last few years, the marketing Chief of Staff (CoS) role has become more prevalent, both in B2B and B2C companies. And there’s good reason for it.
Darrell Alfonso breaks down five key things marketing leaders wish their marketing ops pros knew, and how to tell them.
Thalia is the market leader and most important family-run bookselling company in the German-speaking world. Following a merger in 2019, the Thalia Group now comprises more the 350 bookstores throughout Germany and Austria. An early adopter of multichannel marketing, customers may also order or reserve books online or by phone.
Tesa SE is one of the world’s leading manufacturers of self-adhesive products and system solutions for industry, trade, and consumers. The Company serves industries including arts, automotive, craftsman, electronics, furniture, marine, health, paper, renewable energy, and more industries.
TMD Friction, a subsidiary of the Nisshinbo Group, is the world leader in automotive brake pad technology. With a daily production of 1.2 million brake pads, the group is one of the world’s largest manufacturers.
The Rodenstock Group is a global innovation leader in the field of eye health and Germany’s leading manufacturer of spectacle lenses and frames. Founded in 1877 and with headquarters in Munich, the company employs approximately 4,900 people worldwide and is represented by sales offices and distribution partners in more than 85 countries.
Data is at the basis of all the sophisticated marketing tactics you can…
More than 87% of marketing teams say they are not able to measure…
Vaughan’s last position enabled him to see current B2B marketing challenges, how that puts extra pressure on CMOs, and how that has a rippling effect on marketing operations and martech.
Kirsten Salmanowicz, Digital Marketing Platform Manager at Land O’ Lakes, shares how Uptempo’s…
Finance can be a powerful ally for marketing. And in volatile markets, it’s…
Pivoting plans is a regular occurrence these days. Learn how to use scenario…
Learn how to connect marketing plans to your company’s strategic goals so you…
Learn how you can leverage performance and ROI data to make better marketing…
Beth’s marketing team just needs a little more budget to hit their targets. But when she goes to the CFO, the conversation quickly turns into an embarrassing and potentially career-ending interaction.
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