Marketing Operations Leadership Series
Guide: The CMO’s Primer for Marketing Business Acceleration
Beth’s Marketing Budget Allocation is All Guesswork, and the CFO isn’t Impressed
Marketers around the globe are looking at the plans, budgets, and new strategies…
You’re trying to justify the value of your marketing efforts in the face…
Did you know that high-growth organizations are three times more likely to have collaborative marketing and finance teams? Partnering with finance is the smart move for a marketer, and we’re here to show you how.
On the surface, scenario planning seems easy. Just come up with a slightly altered version of Plan A, right? Wrong. Here’s a better way.
Developing and managing a strategic marketing plan is crucial to reaching your business objectives. So, what is the best strategic marketing planning process?
Martech on the brain? Us too. As part of Uptempo’s Marketing Acceleration series, this blog covers highlights from a conversation with our CMO Jim Williams and Scott Brinker, editor at Chiefmartec and VP of platform ecosystem at Hubspot.
Uptempo’s guest speakers, Forrester Senior Analyst Jessica Liu and Jackie Massmann, Marketing Budgeting Planning Analyst at Land O’Lakes, share best practices for creating better visibility, velocity, and agility through connected marketing operations.
Next Live MOps Huddle: Wednesday, May 31, 2023 | 9AM PT/12PM ET Topic:…
Fractured plans that are disconnected from budgets and performance are captured in silos with no context.
On demand case studies: Learn how our customers break out of their marketing fog to drive better performance and hit their growth targets.
Over the last few years, the marketing Chief of Staff (CoS) role has become more prevalent, both in B2B and B2C companies. And there’s good reason for it.
Watch this brief video featuring Katie Linford, a Forrester analyst and guest speaker as she shares her insights and the five trends impacting the future of marketing operations and discover:
– Which areas MOps teams focus on most in the year ahead – How to leverage greater control of your martech stack, and – Ways to drive tighter internal alignment across teams
Watch this brief video featuring Jessica Liu, a senior Forrester analyst and guest speaker as she shares her insights on:
– Where marketing processes typically break down – What’s required to ensure a consistent marketing planning and budgeting process, and – How technology can support processes and various workstreams
Thalia is the market leader and most important family-run bookselling company in the German-speaking world. Following a merger in 2019, the Thalia Group now comprises more the 350 bookstores throughout Germany and Austria. An early adopter of multichannel marketing, customers may also order or reserve books online or by phone.
TMD Friction, a subsidiary of the Nisshinbo Group, is the world leader in automotive brake pad technology. With a daily production of 1.2 million brake pads, the group is one of the world’s largest manufacturers.
The Rodenstock Group is a global innovation leader in the field of eye health and Germany’s leading manufacturer of spectacle lenses and frames. Founded in 1877 and with headquarters in Munich, the company employs approximately 4,900 people worldwide and is represented by sales offices and distribution partners in more than 85 countries.
EURONICS is the largest retail group in Europe. Their retail selection includes smartphones, tablets, and innovative technologies such as OLED and 4K, as well as household appliances and conventional consumer electronics products.
Marketing operations isn’t just tech-driven—it’s also business- and goal-driven. Ralf Strauss and Frans…
Data is at the basis of all the sophisticated marketing tactics you can…
More than 87% of marketing teams say they are not able to measure…
Marketing reporting is always a scramble to find all the right spreadsheets. Will Beth be ready for the board meeting?
Beth is caught off guard when her CFO’s marketing budget strategy is to cut everything and ride out the downturn. What will Beth do?
Beth dreams of having one view of her marketing operations. But building it internally is quickly becoming a nightmare.
Beth’s marketing campaign planning session goes sideways when she learns everyone is working off different versions of the plan.
Beth’s marketing team just needs a little more budget to hit their targets. But when she goes to the CFO, the conversation quickly turns into an embarrassing and potentially career-ending interaction.
Kirsten Salmanowicz, Digital Marketing Platform Manager at Land O’ Lakes, shares how Uptempo’s…
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