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Featured blogs

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Visualizing Marketing Performance Across Global Functions at ServiceNow 

Since implementing a marketing operations and resource management system, ServiceNow has been able…

How CMOs Can Stay Agile in Uncertain Times

You’re trying to justify the value of your marketing efforts in the face…

5 Tips for Better Marketing Plans in 2023

Marketers around the globe are looking at the plans, budgets, and new strategies…

The Evolution of Marketing Resource Management

Marketers have an undeserved reputation for just “making things pretty” when really we…

Skillsoft’s AMA: Facing the Ultimate Test of Marketing Agility

Skillsoft’s agile framework was put to the ultimate test when COVID-19 hit, and they had six weeks to pivot their biggest in-person event.

Why use marketing playbooks?

This blog was adapted from BrandMaker’s: “Marketing Ops Now” podcast. Each installment discusses…


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Forrester’s Strategic Marketing Planning Workshop

Uptempo’s guest speakers, Forrester Senior Analyst Jessica Liu and Jackie Massmann, Marketing Budgeting Planning Analyst at Land O’Lakes, share best practices for creating better visibility, velocity, and agility through connected marketing operations.

How Akamai Built the Foundation for ROI

Imagine this: It’s the beginning of your fiscal year and your marketing plans are in place, you know exactly what your investment strategy is going to look like and you are aligned to corporate objectives. Sounds simple, right? For most enterprise organizations this level of alignment doesn’t come easy. Watch…

Marketing Operations Leadership Series

Marketing Operations Leadership Series Darrell Alfonso Director of Marketing Strategy & Operations Thao…

Managing the Business of Marketing Takes Good Planning

Fractured plans that are disconnected from budgets and performance are captured in silos with no context. 

On demand case studies: Learn how our customers break out of their marketing fog to drive better performance and hit their growth targets.

The Rising Role of Marketing Chief of Staff

Over the last few years, the marketing Chief of Staff (CoS) role has become more prevalent, both in B2B and B2C companies. And there’s good reason for it.

Insider Advice: What Martech Leaders Wish You Knew

Darrell Alfonso breaks down five key things marketing leaders wish their marketing ops pros knew, and how to tell them.

Ebooks & research

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Accelerate B2B Marketing’s Business Impact

Accelerate B2C Marketing’s Business Impact

The CMO’s Primer for Marketing Business Acceleration

Research in Action: Vendor Selection Matrix

Forrester Wave™ Report MRM

Case studies

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Thalia Case Study

Thalia is the market leader and most important family-run bookselling company in the German-speaking world. Following a merger in 2019, the Thalia Group now comprises more the 350 bookstores throughout Germany and Austria. An early adopter of multichannel marketing, customers may also order or reserve books online or by phone.

Tesa Case Study

Tesa SE is one of the world’s leading manufacturers of self-adhesive products and system solutions for industry, trade, and consumers. The Company serves industries including arts, automotive, craftsman, electronics, furniture, marine, health, paper, renewable energy, and more industries.

TMD Friction Case Study

TMD Friction, a subsidiary of the Nisshinbo Group, is the world leader in automotive brake pad technology. With a daily production of 1.2 million brake pads, the group is one of the world’s largest manufacturers.


The Rodenstock Group is a global innovation leader in the field of eye health and Germany’s leading manufacturer of spectacle lenses and frames. Founded in 1877 and with headquarters in Munich, the company employs approximately 4,900 people worldwide and is represented by sales offices and distribution partners in more than 85 countries.


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Effective marketing is all about the data

Data is at the basis of all the sophisticated marketing tactics you can…

Measuring marketing performance: How the North Star method can help

More than 87% of marketing teams say they are not able to measure…

Current B2B marketing challenges, according to Scott Vaughan

Vaughan’s last position enabled him to see current B2B marketing challenges, how that puts extra pressure on CMOs, and how that has a rippling effect on marketing operations and martech. 


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How Investment Visibility Transformed Digital Marketing at Land O’ Lakes

Kirsten Salmanowicz, Digital Marketing Platform Manager at Land O’ Lakes, shares how Uptempo’s…

How to Align Marketing Spend with Finance

Finance can be a powerful ally for marketing. And in volatile markets, it’s…

How To Balance Marketing Plans & What If Scenarios

Pivoting plans is a regular occurrence these days. Learn how to use scenario…

How to Set & Track Goals for Connected Marketing Planning

Learn how to connect marketing plans to your company’s strategic goals so you…

Measuring the Integrity of your Marketing Plan

Learn how you can leverage performance and ROI data to make better marketing…

CMO Beth: Beth’s marketing budget allocation is all guesswork, and the CFO isn’t impressed

Beth’s marketing team just needs a little more budget to hit their targets. But when she goes to the CFO, the conversation quickly turns into an embarrassing and potentially career-ending interaction.

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