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5 Tips for Better Marketing Plans in 2023

Marketers around the globe are looking at the plans, budgets, and new strategies…

How CMOs Can Stay Agile in Uncertain Times

You’re trying to justify the value of your marketing efforts in the face…

3 Ways to Make Finance a Trusted Partner

Did you know that high-growth organizations are three times more likely to have collaborative marketing and finance teams? Partnering with finance is the smart move for a marketer, and we’re here to show you how.

Learn How to do Scenario Planning in 5 Minutes

On the surface, scenario planning seems easy. Just come up with a slightly altered version of Plan A, right? Wrong. Here’s a better way.

What is Strategic Marketing Planning?

Developing and managing a strategic marketing plan is crucial to reaching your business objectives. So, what is the best strategic marketing planning process?

What’s Missing from Your Martech Stack? Q&A with Scott Brinker

Martech on the brain? Us too. As part of Uptempo’s Marketing Acceleration series, this blog covers highlights from a conversation with our CMO Jim Williams and Scott Brinker, editor at Chiefmartec and VP of platform ecosystem at Hubspot.


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Forrester’s Strategic Marketing Planning Workshop

Uptempo’s guest speakers, Forrester Senior Analyst Jessica Liu and Jackie Massmann, Marketing Budgeting Planning Analyst at Land O’Lakes, share best practices for creating better visibility, velocity, and agility through connected marketing operations.

Marketing Operations Leadership Series

Next Live MOps Huddle: Wednesday, May 31, 2023 | 9AM PT/12PM ET Topic:…

Managing the Business of Marketing Takes Good Planning

Fractured plans that are disconnected from budgets and performance are captured in silos with no context. 

On demand case studies: Learn how our customers break out of their marketing fog to drive better performance and hit their growth targets.

The Rising Role of Marketing Chief of Staff

Over the last few years, the marketing Chief of Staff (CoS) role has become more prevalent, both in B2B and B2C companies. And there’s good reason for it.

2023 – Forrester – 5 Marketing Ops Trends for 2023

Watch this brief video featuring Katie Linford, a Forrester analyst and guest speaker as she shares her insights and the five trends impacting the future of marketing operations and discover:

– Which areas MOps teams focus on most in the year ahead
– How to leverage greater control of your martech stack, and
– Ways to drive tighter internal alignment across teams

2023 – Forrester – The Power of Connected Marketing Processes

Watch this brief video featuring Jessica Liu, a senior Forrester analyst and guest speaker as she shares her insights on:

– Where marketing processes typically break down
– What’s required to ensure a consistent marketing planning and budgeting process, and
– How technology can support processes and various workstreams

Ebooks & research

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Accelerate B2C Marketing’s Business Impact

Accelerate B2B Marketing’s Business Impact

Research in Action: Vendor Selection Matrix

Forrester Wave™ Report MRM

Case studies

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Thalia Case Study

Thalia is the market leader and most important family-run bookselling company in the German-speaking world. Following a merger in 2019, the Thalia Group now comprises more the 350 bookstores throughout Germany and Austria. An early adopter of multichannel marketing, customers may also order or reserve books online or by phone.

TMD Friction Case Study

TMD Friction, a subsidiary of the Nisshinbo Group, is the world leader in automotive brake pad technology. With a daily production of 1.2 million brake pads, the group is one of the world’s largest manufacturers.


The Rodenstock Group is a global innovation leader in the field of eye health and Germany’s leading manufacturer of spectacle lenses and frames. Founded in 1877 and with headquarters in Munich, the company employs approximately 4,900 people worldwide and is represented by sales offices and distribution partners in more than 85 countries.

Euronics Case Study

EURONICS is the largest retail group in Europe. Their retail selection includes smartphones, tablets, and innovative technologies such as OLED and 4K, as well as household appliances and conventional consumer electronics products.


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Bridging the gap between marketing strategy and CX

Marketing operations isn’t just tech-driven—it’s also business- and goal-driven. Ralf Strauss and Frans…

Effective marketing is all about the data

Data is at the basis of all the sophisticated marketing tactics you can…

Measuring marketing performance: How the North Star method can help

More than 87% of marketing teams say they are not able to measure…


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CMO Beth: Could marketing reporting get any worse for Beth?

Marketing reporting is always a scramble to find all the right spreadsheets. Will Beth be ready for the board meeting?

CMO Beth: Beth has two days to change her marketing budget strategy—can she make the cut?

Beth is caught off guard when her CFO’s marketing budget strategy is to cut everything and ride out the downturn. What will Beth do?

CMO Beth: Is one marketing operations platform a pipe dream for Beth?

Beth dreams of having one view of her marketing operations. But building it internally is quickly becoming a nightmare.

CMO Beth: Beth’s nightmare marketing campaign planning session

Beth’s marketing campaign planning session goes sideways when she learns everyone is working off different versions of the plan.

CMO Beth: Beth’s marketing budget allocation is all guesswork, and the CFO isn’t impressed

Beth’s marketing team just needs a little more budget to hit their targets. But when she goes to the CFO, the conversation quickly turns into an embarrassing and potentially career-ending interaction.

How Investment Visibility Transformed Digital Marketing at Land O’ Lakes

Kirsten Salmanowicz, Digital Marketing Platform Manager at Land O’ Lakes, shares how Uptempo’s…

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