Mops Unplugged

Meet this month’s guests

Carly Phu

Senior Manager Marketing Operations

Jenny Francis

Senior Manager, Marketing Operations – Strategy, Campaigns, & Operations

Sera Yalaz

Marketing Operations Manager
What's a 2025 trend or prediction for mops?
What are you thankful for in your current role, and why?
What is the most difficult thing about campaign planning, and what role should MOps play?
How can MOps help marketing leaders optimize their budgets and invest in the right programs?
What kind of analytics do you provide your leaders or clients prior to planning — and what do you wish you could provide?
How can you evaluate whether or not someone has the chops to be a strategic marketing operations professional?
Why is it so hard to prioritize marketing operations initiatives if there is a marketing plan? And how do you manage the changing priorities?
Would a MOps leader be suited for a CMO role – why or why not?
How do you communicate to marketing leaders?
What mistakes do martech vendors commonly make in the sales process?
Describe a campaign pivot: when it occurred, why, and its ease.
Why isn't MOps more involved strategically in the planning process? And how can MOps add value?

Brooke Bartos

Britney Young

Jomar Ebalida

Quincy Johnson

Danielle Balestra

Michael Fan

Justin Norris

Carissa McCall

Chris Willis

Jonathan Westover

Moni Oloyede

Paul Wilson