Webinars

CMO x CFO – How to Forge Financial Alignment Amidst Economic Uncertainty

With budgets being slashed and economic turbulence shaking up the marketing plan, the relationship between marketing and finance is more important than ever.

EMEA Strategic MOPs Leadership Series

No recordings. No screenshots. No sales pitches. This is a space for marketing operations professionals to have an open and supportive exchange about the topics that matter. 

Forrester’s Strategic Marketing Planning Workshop

Uptempo’s guest speakers, Forrester Senior Analyst Jessica Liu and Jackie Massmann, Marketing Budgeting Planning Analyst at Land O’Lakes, share best practices for creating better visibility, velocity, and agility through connected marketing operations.

How Akamai Built the Foundation for ROI

Imagine this: It’s the beginning of your fiscal year and your marketing plans are in place, you know exactly what your investment strategy is going to look like and you are aligned to corporate objectives. Sounds simple, right? For most enterprise organizations this level of alignment doesn’t come easy. Watch…

Marketing Operations Leadership Series

Next town hall: Wednesday, April 26th at 9AM PDT/12PM EDT

Managing the Business of Marketing Takes Good Planning

Fractured plans that are disconnected from budgets and performance are captured in silos with no context. 

On demand case studies: Learn how our customers break out of their marketing fog to drive better performance and hit their growth targets.

The Rising Role of Marketing Chief of Staff

Over the last few years, the marketing Chief of Staff (CoS) role has become more prevalent, both in B2B and B2C companies. And there’s good reason for it.