With budgets being slashed and economic turbulence shaking up the marketing plan, the relationship between marketing and finance is more important than ever.
No recordings. No screenshots. No sales pitches. This is a space for marketing operations professionals to have an open and supportive exchange about the topics that matter.
Uptempo’s guest speakers, Forrester Senior Analyst Jessica Liu and Jackie Massmann, Marketing Budgeting Planning Analyst at Land O’Lakes, share best practices for creating better visibility, velocity, and agility through connected marketing operations.
Imagine this: It’s the beginning of your fiscal year and your marketing plans are in place, you know exactly what your investment strategy is going to look like and you are aligned to corporate objectives. Sounds simple, right? For most enterprise organizations this level of alignment doesn’t come easy. Watch…
Next town hall: Wednesday, April 26th at 9AM PDT/12PM EDT
Fractured plans that are disconnected from budgets and performance are captured in silos with no context.
On demand case studies: Learn how our customers break out of their marketing fog to drive better performance and hit their growth targets.
Over the last few years, the marketing Chief of Staff (CoS) role has become more prevalent, both in B2B and B2C companies. And there’s good reason for it.