Marketing Operations Leadership Series
Marketing Operations Leadership Series Darrell Alfonso Director of Marketing Strategy & Operations Thao…
The Rising Role of Marketing Chief of Staff
Over the last few years, the marketing Chief of Staff (CoS) role has become more prevalent, both in B2B and B2C companies. And there’s good reason for it.
Your GTM Playbook in an Unpredictable World
In this webinar, April Dunford shares how to gain a competitive advantage in an unpredictable marketing climate.
5 Tips to Transform Your Marketing Operations
Uptempo’s guest speakers, Forrester Senior Analyst Jessica Liu and Jackie Massmann, Marketing Budgeting Planning Analyst at Land O’Lakes, share best practices for creating better visibility, velocity, and agility through connected marketing operations.
Modernizing Marketing Operations with Bret Sanford-Chung
As part of Uptempo’s Marketing Acceleration series, our CMO Jim Williams sat down with Bret Sanford-Chung, Managing Director, Marketing Consulting at KPMG. They discuss how we’re modernizing marketing operations with marketing business acceleration, the new operating model for enterprise marketers.
The Golden Age of Marketing Ops with Frans Riemersma￼￼
As part of Uptempo’s Marketing Acceleration series, our CMO Jim Williams sat down with Frans Riemersma, founder of Martech Tribe. They discuss what needs to be done to take the business of marketing to the next level and why we are entering the golden age of marketing operations.
Martech Stagnation and Innovation with Scott Brinker￼￼
As part of Uptempo’s Marketing Acceleration series, our CMO Jim Williams sat down with Scott Brinker, editor at chiefmartec and VP of Platform Ecosystem at Hubspot. They discuss the explosion of martech over the last 10 years and what’s been missed: the digitization of the business of marketing itself.
What if we changed the conversation from leads and ideas to ROI-driven marketing? Marketing that’s trackable and can be tied to sales and revenue impact will get sales leaders to perk up, and rev ops can be a strategic partner in this endeavor.