Marcel Duy, Product Director, Digital Business Planning at IKEA
Chief of Staff to the CMO Hubspot
In the dynamic world of marketing, responding to basic questions from stakeholders can prove to be a complex task. Questions such as how did a campaign perform? If you had an extra $500K tomorrow, do you know where and how you’d invest it? Do you know where to cut 30% from your budget if necessary?
As Chief of Staff to the CMO at HubSpot, Chloe Washington plays a key role in strategic planning, helping to streamline processes and coordinate the implementation of marketing initiatives. Chloe will share how HubSpot tackled this challenge by establishing a single system of record for marketing plans, budgets, and work.
Revamping HubSpot’s planning process across a team of over 500 marketers is a significant endeavor that cannot be achieved overnight or in isolation. Effective change management depends on securing early buy-in from both your team and stakeholders and maintaining their support throughout the entire process.
Join us for an open and candid conversation:
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