Marcel Duy, Product Director, Digital Business Planning at IKEA
Introducing a new era in marketing
All your campaigns and activities in one living plan. Linked to the budget. Connected to projects. Tied to real-time performance. Visible to everyone.
See it in action
When marketing teams build plans in isolated documents, chaos reigns. Disconnected from strategies and goals, plans drift and devolve into random acts of marketing that waste time and money.
Keep teams aligned and on track to meet targets with continuous campaign planning in Uptempo. Set goals, predict performance, build campaign briefs, calendar activities, allocate funds and monitor creative work. Now you can track spend, measure results and pivot in real time.
Anticipate impact, monitor performance and shift dollars when tactics aren’t producing results.
Centralize activity plans and connect them to strategies. Flexible hierarchies reflect the nuances of your plan.
Create, share, and collaborate on plans, getting the best work to market faster.
Create, save and share activity plans and seamlessly connect them with strategies, projects, and budgets.
Define and group related activities at different levels, create custom attributes and centralize all plan briefs.
Translate planned activities into projected outcomes and shift tactics to those that promise the greatest return.
Uptempo has been critical to our effort to transform our marketing budget management from a painful process into one that is defined and consistent, giving us the agility to quickly re-allocate investments as needed. With Uptempo’s campaign planning capabilities we can further layer in campaign performance metrics for a clear picture of return on ad spend, cost per lead and channel performance. This helps ensure that the marketing plan supports our company objectives and delivers a return on marketing spend.
Jaime Garza, Senior Manager of Marketing Operations at SolarWinds
When marketers work in budgets scattered across spreadsheets disconnected from systems used by finance, it’s hard to know what’s available to spend. This limits marketing agility, and erodes confidence that marketing is wisely managing critical financial resources.
Consolidate budgets, investment plans, spend and results on a single platform where activities are connected to objectives. Cut through stifling manual processes with automated spend reconciliation, approvals, and transfers. Re-allocate your budget based on data-driven insights to pivot fast.
Get accurate visibility into the state of the budget, at any time, from anywhere with integrations to financial, ERP and PO systems.
Automate budget reconciliation so your team can focus on what matters: hitting targets.
Allocate resources based on previous results instead of guesswork.
Create folders of investments configured to the requirements of your specific marketing team with highly configurable hierarchies.
Define a top-level budget that teams can plan within. Custom attributes simplify investment analysis across dimensions.
Empower fast, flexible investment planning that aligns spend with strategy and provides visibility into budget subgroups and roll-up.
Instantly reconcile actuals with planned investments to stay on budget. Seamlessly reallocate resources to optimize spend.
Automatically route resource and transfer requests from submitter to approver to avoid delays due to missed or forgotten emails.
Zero in on any budget dynamic with out-of-the-box and custom investment reports across any relevant dimension.
With global changes such as the pandemic, tracking money and what you have planned is imperative, because with the ongoing changes, we all have to be much more flexible and adaptable.
Jeremie Audran, Skillsoft, Former Senior Director, Marketing Operations and Enablement
Without a robust system for initiating, executing, and reviewing creative tasks, deliverables can be slow to market, lower quality, and off-brand.
Cut through suffocating internal content review and approval processes with powerful workflow automation for marketers. This reduces latency, helping teams move with greater speed and agility to initiate, change, and complete critical work functions from a single system of record.
Use powerful workflows for content review and approval to keep the creative machine running smoothly.
Empower team members to contribute ideas via comments and annotations.
Ensure the use of brand-compliant assets and messaging with approval workflows.
Automatically direct tasks to the appropriate people and circulate work for collaboration and review across the team.
Assess workloads across individuals and teams and quickly re-assign work to balance resources and accelerate time to market.
Facilitate fast access to approved, on-brand assets and messaging. (Uptempo also integrates with third-party DAMs.)