With host Darrell Alfonso
All your campaigns and activities in one living plan. Linked to the budget. Connected to projects. Tied to real-time performance. Visible to everyone.
Finally.
See Uptempo in action
When marketing teams build plans in isolated documents, chaos reigns. Disconnected from strategies and goals, plans drift and devolve into random acts of marketing that waste time and money.
Keep teams aligned and on track to meet targets with Uptempo’s marketing planning software. Set goals, predict performance, build campaign briefs, calendar activities, allocate funds, and monitor creative work. Now you can track spend, measure results, and pivot in real time.
Anticipate impact, monitor performance, and shift dollars when tactics aren’t producing results.
Centralize activity plans and connect them to strategies. Flexible hierarchies reflect the nuances of your plan.
Create, share, and collaborate on plans, getting the best work to market faster.
Create, save and share activity plans and seamlessly connect them with strategies, projects, and budgets.
Define and group related activities at different levels, create custom attributes and centralize all plan briefs.
Translate planned activities into projected outcomes and shift tactics to those that promise the greatest return.
Connect marketing projects and campaigns with corporate goals, ensuring all activities contribute to business objectives.
Quick, accurate performance insights and KPI tracking for data-driven decision-making.
Learn more about Campaign Planning
Uptempo is our platform of choice to manage our marketing investments, globally in one place. These new and improved dashboards will help increase our agility as marketers and enable us to make more real-time, data-driven decisions to optimize our activities and spend for maximum impact in market.
When marketers work in budgets scattered across spreadsheets disconnected from systems used by finance, it’s hard to know what’s available to spend. This limits marketing agility, and erodes confidence that marketing is wisely managing critical financial resources.
Consolidate budgets, investment plans, spend and results on a single platform where activities are connected to objectives. Cut through stifling manual processes with automated spend reconciliation, approvals, and transfers. Re-allocate your budget based on data-driven insights to pivot fast.
Get accurate visibility into the state of the budget, at any time, from anywhere with integrations to financial, ERP and PO systems.
Automate budget reconciliation so your team can focus on what matters: hitting targets.
Allocate resources based on previous results instead of guesswork.
Create folders of investments configured to the requirements of your specific marketing team with highly configurable hierarchies.
Define a top-level budget that teams can plan within. Custom attributes simplify investment analysis across dimensions.
Empower fast, flexible investment planning that aligns spend with strategy and provides visibility into budget subgroups and roll-up.
Instantly reconcile actuals with planned investments to stay on budget. Seamlessly reallocate resources to optimize spend.
Automatically route resource and transfer requests from submitter to approver to avoid delays due to missed or forgotten emails.
Zero in on any budget dynamic with out-of-the-box and custom investment reports across any relevant dimension.
Learn more about Financial Management
Uptempo brings the planning for all commercial activities to one place. Our teams have a better overview of what’s happening on a market level and at the store level.
Without a robust system for initiating, executing, and reviewing creative tasks, deliverables can be slow to market, lower quality, and off-brand.
Cut through suffocating internal content review and approval processes with powerful workflow automation for marketers. This reduces latency, helping teams move with greater speed and agility to initiate, change, and complete critical work functions from a single system of record.
Use powerful workflows for content review and approval to keep the creative machine running smoothly.
Empower team members to contribute ideas via comments and annotations.
Ensure the use of brand-compliant assets and messaging with approval workflows.
Automatically direct tasks to the appropriate people and circulate work for collaboration and review across the team.
Assess workloads across individuals and teams and quickly re-assign work to balance resources and accelerate time to market.
Facilitate fast access to approved, on-brand assets and messaging. (Uptempo also integrates with third-party DAMs.)
Learn more about Work Management