Marketing planning software

Enabling true marketing agility

All your campaigns and activities in one living plan. Linked to the budget. Connected to projects. Tied to real-time performance. Visible to everyone.

Finally.

See Uptempo in action

Your system of record for
marketing plans, budgets, and work.

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Model the impact of every campaign
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Create a universal marketing calendar
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Manage budgets with ease

Campaign Planning Feature Highlights

Activity Planner

Create, save and share activity plans and seamlessly connect them with strategies, projects, and budgets.

Flexible Plan Hierarchies

Define and group related activities at different levels, create custom attributes and centralize all plan briefs.

Impact Modeler

Translate planned activities into projected outcomes and shift tactics to those that promise the greatest return.

Strategic Planning

Connect marketing projects and campaigns with corporate goals, ensuring all activities contribute to business objectives.

Reporting and Performance

Quick, accurate performance insights and KPI tracking for data-driven decision-making.

Learn more about Campaign Planning

Uptempo is an absolutely pivotal partner during our planning, bringing together all of the key areas of marketing operations. It allows us to view holistic and individual plans across many teams, and seamlessly integrates our performance management into the planning process.

Financial Management Feature Highlights

Budget Hierarchy

Create folders of investments configured to the requirements of your specific marketing team with highly configurable hierarchies.

Top-Down Allocation

Define a top-level budget that teams can plan within. Custom attributes simplify investment analysis across dimensions.

Bottom-Up Planning

Empower fast, flexible investment planning that aligns spend with strategy and provides visibility into budget subgroups and roll-up.

Spend Tracking

Instantly reconcile actuals with planned investments to stay on budget. Seamlessly reallocate resources to optimize spend.

Budget Approval Workflows

Automatically route resource and transfer requests from submitter to approver to avoid delays due to missed or forgotten emails.

Financial Reporting

Zero in on any budget dynamic with out-of-the-box and custom investment reports across any relevant dimension.

Learn more about Financial Management

Uptempo brings the planning for all commercial activities to one place. Our teams have a better overview of what’s happening on a market level and at the store level.

See Uptempo in action