Unlock Real-Time Spend Insights to Drive Higher ROI
Our CPG and Retail Customers
Customer Spotlight
- 75% faster spend reconciliation
- Laser accurate calculation of working vs. non-working spend
- 4x faster budget re-allocation towards higher performing channels
We have the ability to start talking about budgets and making decisions faster. We can see that if we move dollars, here’s what it will do to our ROI. That’s a huge improvement for us.
Inefficiencies in Marketing Planning
Are Costing You Millions
Hundreds of products, dozens of brands, and thousands of marketers worldwide. We make the complex plans simple.
Inaccurate forecasts are resulting
in missed opportunities.
Manual budget management leads to mistakes overspending, underspending, and missed opportunities.
Without clear, real-time budget insights, you can’t effectively reinvest funds into the business to drive revenue.
Uptempo’s Solution
Uptempo compares real-time spend with planned budgets, making the reconciliation and accrual processes faster and easier. You’ll always have a clear view of what’s left against your plan, helping you to minimize underspending and improve forecasting accuracy.
Poor spend visibility is hurting your ROI.
Tracking plans and real-time spending across the organization is tough. Gaps in visibility can seriously hurt your ROI by causing inefficient spending, audience over-saturation, and promotional stacking.
Uptempo’s Solution
Uptempo integrates with your ERP/finance system to provide real-time, granular visibility into your spending.
Instantly access real-time insights across dimensions like working vs. non-working spend, brands, campaigns, audience segments, and promotion types, giving you the data needed to shift dollars to maximize ROI.
Stop wasting time managing plans
and budgets in spreadsheets
Relying on spreadsheets silos for marketing planning wastes time, resources, and leads to errors. Outdated information and visibility problems become the norm, leaving your teams without the crucial data they need for smart and quick decision-making.
Uptempo’s Solution
Uptempo centralizes your marketing plans in one purpose-built system of record. Create, save, and share plans, link them to strategies and budgets, calendar activities, allocate and move funds, track spend and measure results — all in one place.
Gain comprehensive visibility across your team, allowing you to quickly see resource allocation and spot issues such as audience over-saturation and promotional stacking before they become problems.
Why Uptempo?
Uptempo helps CPG and Retail companies run the business of marketing and bridge the divide between marketing and finance.
- Seamless integration with ERP, expense management, and enterprise planning tools
- Robust analytics to understand actual and planned spend details against scenarios
- Flexible plan and spend hierarchies that capture detailed spend attributes for granular visibility
- Intuitive campaign calendaring and visualization to identify unintended promotional stacking
