Marcel Duy, Product Director, Digital Business Planning at IKEA
Uptempo helps your marketing team navigate volatile markets and pivot faster
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Plans are disconnected from corporate goals and lack data-driven insights, making it difficult to hit targets and capitalize on opportunities
No real-time view of planned, committed and actual spend, resulting in over or underspending
Budget and content reviews and approvals occur in various tools without an audit trail, hampering the entire execution cycle
Performance reporting is inaccurate and lacks context, purpose, and actionable insights
Get real-time visibility into living plans, spend management, content usage and performance, so you can make more strategic decisions.
Real-time marketing performance reporting at your fingertips with one single source of truth from all critical systems in your MarTech stack.
Become more agile with a system that integrates budgets, performance data, assets and resource management so you can pivot faster.
Receive more accurate forecasts and budget status with finance views of marketing spend. See how marketing is contributing to the bottom line and reduce business risk.
Receive insights on marketing’s performance across multiple, and complex campaigns and along the buyer journey. Pivot fast when market conditions shift.
Consolidate marketing performance data to facilitate better decision making and reduce risk.
Zero in on consumer campaigns that are most effective and easily shift dollars away from those that are not performing.
Create seamless inter-brand collaboration and deliver relevant customer experiences.
Optimize marketing’s performance and make changes in real-time; while remaining compliant with local regulations.
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