Trusted by some of the world’s biggest brands
The pain is real—and shared
The chaos may start in marketing—but it ends on your desk. Finance is held
accountable for budget discipline and forecasting accuracy. And when
marketing’s spreadsheets can’t keep up, you’re left cleaning up the mess:
Unspent
budgets
that signal weakness
to the CFO
Messy
spreadsheets
prone to errors and
version issues
Incorrect GL
codes
that need to be
reclassified
Delayed
close
from late, manual
updates
No clear line
to ROI
just vague metrics
and attribution fluff
Same budget, two
very different views.
Marketing plans by campaign. Finance tracks by GL code. And when there’s no system to bridge the gap, the result is manual updates, ROI confusion, and reclassification chaos.
Uptempo makes those two perspectives work together—in real time, with real data.
One team. One truth.
One seriously faster close.
Get marketing and finance on the same page—finally.
Control spend in real time
See what’s planned, forecasted, spent, and remaining—all in one place. Confidently predict ongoing spend and know which investments are flexible.
Close the books faster
Uptempo integrates with your ERP, procurement, and digital tools to automate budget management and accelerate the close.
Link investment to impact
Connect marketing spend to business outcomes. Get real-time visibility into investment performance and support smarter, ROI-driven decisions.
Uptempo integrates with all your
finance tools
Coupa
SAP
Oracle NetSuite
Workday
Anaplan
50 %
faster
quarter-end
reconciliation
$1.5M
reinvested
for better
ROI
Finance Resources
Guides to fix marketing’s budget issues
You’ve got better things to do than clean up marketing’s broken processes. But every month you find yourself reliving the same nightmare.
From GL code chaos to ZBB fire drills, these reads dig into the real problems—and how to fix them for good.
Ready to stop cleaning up
after marketing?
Book a personalized demo with our team to see
how Uptempo can help you have better control over
marketing budgets and ROI.
FAQs
Uptempo integrates with ERPs and procurement systems to automate accruals, track actuals, and eliminate GL reclassification errors—cutting reconciliation time by days.
Yes. Uptempo shows planned ROI using budget and historical data and actual ROI using spend and performance data. Uptempo structures financial data and plan data in one platform across two linked hierarchies, which gives the corresponding finance and marketing teams the ability to see which investments drive results—and which don’t— in views that are relevant to them.
Yes. Uptempo is enterprise-grade, with robust data governance, audit trails, and financial controls designed to meet the needs of global finance and compliance teams. We support compliance with financial reporting standards, including GAAP.
Finance teams get real-time access to marketing spend data in Uptempo—including plans, commitments, actuals, and forecasts. Dual hierarchies provide finance-specific views, and integrations with SAP, Oracle, and Coupa keep everything aligned.
Zero-Based Budgeting (ZBB) requires marketers to build budgets from the ground up each cycle, justifying every spend based on goals rather than last year’s baseline. While powerful, this approach is time-consuming without structured data and planning tools.
Uptempo.io simplifies ZBB because it:
✅ Structures marketing financial data
Connects your budget allocations, purchase orders, and actual spend in one place so you see precisely where money is going, at any level of detail.
✅ Links spend to goals and performance
Aligns every budget line with campaigns, channels, and performance data from your CRM and marketing platforms, letting you justify proposed spend based on past results and strategic goals.
✅ Enables scenario planning and prioritization
Lets you model different budget scenarios easily, comparing what’s needed to achieve different objectives so you can plan efficiently without endless spreadsheets.
✅ Provides full visibility across the plan
Gives marketing leaders a single source of truth to evaluate, adjust, and reallocate spend dynamically, ensuring budgets remain aligned with goals throughout the year.
Absolutely. Uptempo maps marketing activities to your existing GL structure and integrates with tools like SAP, Oracle NetSuite, Workday, and Coupa to support seamless financial reporting. Finance and marketing work from a single source of truth—with tailored views for each department.
Spreadsheets are outdated the moment you open them. Dashboards may show current results, but they often miss the full picture of planned and committed investments. Uptempo connects strategy, plans, and spend—so you can manage performance proactively, not just monitor it.
Finance teams using Uptempo report faster closes, cleaner audits, and major cost savings. IBM reallocated $240M to higher-performing investments and saved $6M in productivity. Reckitt sped up quarter-end reconciliation by 50% and reinvested $1.5M for better ROI. J.M. Smucker Co. saw a 400% improvement in budget reallocation. And that’s just a snapshot of what finance can unlock with Uptempo.
