Marcel Duy, Product Director, Digital Business Planning at IKEA
Make a business case
Build a buying committee
Prioritize your needs
Are you using:
Our overview helps you make the business case for adopting an end-to-end marketing operations platform specifically designed for marketing.
My top two tips for success during the buying journey are to document your road map upfront and to bring your stakeholders along for the ride through continued communication. Don’t run from stakeholder objections either. Addressing possible issues head on will save you time and headaches in the implementation phase.
Chloe Washington, Chief of Staff to the CMO
Buying marketing operations software typically involves six to 10 decision makers who can have different priorities and expectations. We’ll help you bring the right people to the table from the start.
Our buying committee guide will help you:
If you’re looking at marketing operations software, I recommend speaking to current customers to get their thoughts and advice. Several people on our team used Uptempo at previous companies. As soon as they joined Couchbase, they drove the search for a solution to replace the manual marketing reporting and tracking.
Suzanne Loftus, Marketing Program Manager
From analytics and reporting to workflow automation and CRM integration, our Ultimate Buyer’s Guide will help you evaluate all the possible marketing operations software features to consider. Figure out what matters most to your team, and make an informed decision about the software that fits your needs.
Product Director, Digital Business Planning