Marcel Duy, Product Director, Digital Business Planning at IKEA
Find out how
Uptempo enables marketing budget owners to quickly identify under-performing programs, activities, or channels and adjust on the fly. A single system of record provides continuous planning, which improves team visibility, velocity, and agility. Marketers can set goals, justify funding, predict performance, measure results, and rapidly pivot in real time. Powered with predictive insights, marketers can confidently optimize programs or campaigns on a continuous basis.
Uptempo provides your entire marketing team with a better understanding of which touch points are being offered to which audiences and when. Eliminate redundancies including your tactic mix and the effort it takes to disseminate them to your martech stack.
Track what matters, viewing performance in the context of both your goals and the plans you’ve built to achieve them. Explore marketing attribution from multiple angles and calculate ROI from actual investments and performance data.
View your investment mix, by objective, stage in the buyer journey, segment, product line, region, persona, and activity type for more agile planning, so you know where to allocate more budget and can ensure your plans are balanced.
Our integrations mean never having to enter the same information twice. See directly into related systems like purchasing, work management and your CRM system from your own tactics. Powerful workflow management and automation reduces latency throughout the entire process.
It’s far more than just a financial and ROI tool. It’s also a really powerful planning tool that gives us full transparency of what we are actually doing.
Mattias Eklund, Head of Digital Marketing and Communication
increase in marketing ROI
higher ROI with the same budget
more projects completed YoY with a smaller budget
increase in ROI and 10% more investments in global programs