Optimize marketing’s performance with real-time insights

Uptempo combines performance monitoring and reporting from all data silos into an intuitive, single source of truth. This real-time visibility on all activities and resources is crucial for marketing ROI demonstration and performance optimization.

Uptempo Fusion enables you to seamlessly integrate with your CRM, ERP or EPM, MAP, procurement, and content marketing platforms, so you can better understand the full impact of your marketing efforts. And, Uptempo Fusion connects to 600+ digital sources including web analytics, SEM, social media and more to automatically quantify results.

Sophisticated and flexible campaign attribution logic ensures teams can quickly pinpoint best performing programs and make informed decisions to improve results.


Out-of-the-box or custom performance insights enable teams to quickly pinpoint campaigns, programs, channels or activities that are driving the best return, in context with their initial plans.


Uptempo’s powerful performance insights enable consumer marketers to efficiently compare results and understand which promotions, programs, distribution channels, brands or sub-brands, channels or activities are driving the highest volume of sales, in context with their initial plans.

As a CMO do you feel like Beth when you are prepping for a board meeting? Feel confident with Uptempo.

Performance gains from using Uptempo

86% versus 0% of spend is now attributed to campaigns

Uptempo was pivotal — it was the focal point around which we could really initiate our marketing performance management program.

2.55x ROMI, demonstrating that marketing can advance corporate goals and strategies

I don’t want to get stuck in the game of marketing needing to do more with less. I want to evolve the game so that marketing gets more because of how much we return on our investments and deliver on business objectives.

Align plans with strategic goals

See how your planned and forecasted marketing campaigns, programs or investments align with business goals.

Accurate ROI measurement

Uptempo syncs with any CRM to help you understand what is driving ROI, so you can pinpoint where you are off track and course correct.

Predict outcomes with revenue models

Show expected impact with the revenue model that matches your business, and choose from:

  • First and last touch
  • Equal distribution and interaction weighted
  • Time decay – linear & half life methods
  • Position-based – W or U shaped
  • Waterfall stage attribution
  • Pipeline attribution
  • Custom

See Uptempo in Action