Marcel Duy, Product Director, Digital Business Planning at IKEA
with a single system of record for centralized and collaborative marketing planning
Coming from a world of spreadsheets to a tool that actually allows me to have visibility and insight into what’s going on in the world is invaluable. Transparency drives better decisions.
We’ve delivered marketing ROI that’s higher than the industry average, and proven the value of marketing as a credible driver of revenue growth.
Marketing plans scattered across disconnected documents and spreadsheets makes it impossible to create an effective and unified plan.
Uptempo centralizes all marketing plans into a single system and format, providing your team with complete visibility into all activities and data for quicker, more informed decisions.
Marketers can create, save and share plans, connect them with strategies, projects and budgets, and align them to corporate objectives
During the creation of plans and budgets, it’s difficult to see the big picture and ensure that the company is all moving in the same direction.
Uptempo bridges the gap by connecting marketing’s projects and campaigns to corporate goals and objectives. This ensures that everyone is working together, moving in the same direction, and contributing to the overall corporate goals.
Every marketing team has its own way of working. Uptempo’s planning hierarchy allows marketers to customize how they define and group related campaigns and activities at different levels. This flexibility allows your team to view and analyze projects and analytics in a way that best suits how your team works.
Plan future activities based on past results to avoid wasting resources on ineffective tactics.
Uptempo’s powerful impact modelling capabilities uses historical data to project returns. Know what’s working and what’s not, so that you can shift dollars and time to tactics driving the highest returns.
Uptempo provides a single system of record for continuous planning, which improves team visibility, velocity, and agility.
Set goals, justify funding, predict performance, measure results, and rapidly pivot to respond to changing market conditions.
Reduce the lengthy planning process across multiple regions and brands with single source of truth. Share plans with media agencies, ensuring the extended team has real-time visibility across all projects.
Get ahead of rapidly evolving consumer preferences with on-demand performance insights.