Marcel Duy, Product Director, Digital Business Planning at IKEA
with complete visibility into the state of the budget and results
With global changes such as the pandemic, tracking money and what you have planned is imperative, because with the ongoing changes, we all have to be much more flexible and adaptable.
What took us 850 hours in the last year is now much more automated. This year, we created the same market spend report, and it took us less than 50 hours to get the information ready and reviewed by our leadership team.
Let’s be honest, budgeting can be a chore. But what if we told you there is a better way? Uptempo provides a highly flexible and configurable planning hierarchy, allowing marketing leaders to set top-level budgets. Your team can plan objectives, tactics, and targets within the set budget in one centralized platform.
Use automated workflows to seamlessly approve activities, budgets adjustments, reallocations, and transfers so you can quickly optimize marketing spend mid- campaign.
We’ve all experienced being caught off guard when an unexpected expense shows up at the end of the quarter during reporting. Uptempo ensures there are no surprises. Teams gain real-time visibility into your budget status anytime, anywhere, thanks to integrations with financial, ERP, and PO systems.
Empower budget owners to cut unnecessary costs, and ensure they are on budget and investing appropriately with a real-time view of planned versus actual spend.
Say goodbye to tedious, error-prone reporting. Save hours of manual work with automated budget reconciliation and reporting so your team can spend more time focusing on what matters: hitting targets.
With automated reporting, marketers can easily create custom reports on investments and results across teams, regions, channels, activities, vendors, partner agencies and more.
Is your marketing team relying on data for investment decisions, or are they simply spending and hoping for the best?
Uptempo enables marketing teams to leverage historical investment and performance data to inform future investment decisions, ensuring resources are allocated based on data instead of guesswork.
Uptempo consolidates real-time budgeting with always-on reconciliation, so you can more accurately forecast, control, and rapidly shift budget as needed. The solution supports multiple views and budget structures that complex organizations require to conduct reporting and accelerate month-end close.
For consumer marketers dealing with zero-based budgeting or extensive budget cycles, Uptempo automates the entire budgeting process with always-on reconciliation. Understand which brand campaigns are driving sales and shift dollars accordingly. Confidently report on digital spend against multiple product lines and regions in minutes.