Chloe Washington, HubSpot
Find out how Land O’Lakes delivers enterprise scale ROI with Uptempo
Land O’Lakes has improved collaboration and visibility throughout the entire planning and budgeting processes and has reduced duplicate work using Uptempo. Marketers now have multi-dimensional views of plans and can view spend across all categories and brands for faster decision-making.
One of our key planning tools is Uptempo for marketing budgets and that is where we get consistency by investing in a marketing planning tool, you are really equipping your organization to be able to make strategic decisions.
Having both a unified source for all marketing planning data and the ability for your marketing teams to run various ‘what-if’ scenarios to predict outcomes, significantly reduces the planning process.
With budgeting, you need to feel confident in predicting spend with rolling forecasts and access to the latest and previous marketing budget snapshots. Uptempo provides finance teams with purpose-built dashboards, so you can see how close marketing spend is to what’s been forecasted.
Better manage, forecast and control promotion trade spend and accruals including coupons or marketing development funds with Uptempo. Track projected customer spending compared to budgets, original forecast, or snapshots in time.
View investment and performance data by season, region, channel and sub-brand for more agile planning. Systematically allocate funds to ensure the best possible use of your brand or shopper marketing budget.
The program’s structure is user friendly – very intuitive and straight forward.”