How J.M. Smucker Co. achieved real-time marketing budget visibility
With Uptempo, J.M. Smucker achieved a 400% improvement in budget re-allocation and reduced calculation time by 75%. The team can now build plans in just 24 hours, speeding up decision-making and enhancing ROI analysis.
We have the ability to start talking about budgets and making decisions faster. We can see that if we move dollars, here’s what it will do to our ROI. That’s a huge improvement for us.
Having both a unified source for all marketing planning data and the ability for your marketing teams to run various ‘what-if’ scenarios to predict outcomes, significantly reduces the planning process.
With budgeting, you need to feel confident in predicting spend with rolling forecasts and access to the latest and previous marketing budget snapshots. Uptempo provides finance teams with purpose-built dashboards, so you can see how close marketing spend is to what’s been forecasted.
Better manage, forecast and control promotion trade spend and accruals including coupons or marketing development funds with Uptempo. Track projected customer spending compared to budgets, original forecast, or snapshots in time.
View investment and performance data by season, region, channel and sub-brand for more agile planning. Systematically allocate funds to ensure the best possible use of your brand or shopper marketing budget.
The program’s structure is user friendly – very intuitive and straight forward.