People, Process, and Tech: How Land O’Lakes, Inc Launched a Digital Transformation

How does an established, global brand transform itself into a digital powerhouse? Nearly ten years ago, Land O’Lakes, Inc embarked on a mission to do just that. Join us for a live webinar to understand the challenges the company faced at the beginning of their journey, and the key decisions around people, processes, and technology that enabled Land O’Lakes, Inc to evolve into the highly effective, highly integrated digital marketing organization it is today. Hear from marketing operations and content leaders from Land O’Lakes on best practices for uniting your marketing tech stack and delivering alignment, efficiencies, and ROI on an enterprise scale.

  1. Key considerations for evolving your tech stack, including insight into the Land O’Lakes, Inc best-of-breed model and systems like Percolate and Allocadia
  2. How to assess marketing maturity and use that information to drive operational improvements
  3. Real-world examples of campaign operations in action, including planning, executing and measuring a global B2B activation
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