Turn every marketing dollar into loyal customers

Tie investments across channels and journeys to acquisition, revenue, and retention so you can prove impact, cut waste, and reinvest in your best-performing programs.

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B2C Tech

Trusted by modern consumer tech brands

See your whole growth engine in a single view

Marketing leaders are juggling rising CAC, aggressive targets, and constant pressure to prove that every campaign, promotion, and experiment is actually moving the needle. Even with advanced ad platforms, analytics, and growth tools, it’s still hard to see the full picture: how much you’re spending, where it’s going, and how it ties to subscribers, customers, bookings, and lifetime value.

Uptempo is the marketing system of record that connects your budgets, plans, and performance to revenue and retention—so you can plan, fund, and measure growth in one place

Built for fast-moving consumer growth teams

Uptempo gives consumer technology organizations one workspace where marketing, growth, and finance leaders can plan, fund, and measure every program across channels, markets, and product lines.

For CMOs & Marketing Leaders

Get a clear view of how brand, performance, and lifecycle marketing contribute to growth, revenue, and retention. Defend your budget, prioritize investments, and tell a simple, defensible story about how marketing drives the business.

For Performance Marketing

Run paid media, CRM, and in-product programs from a single financial and operational source of truth. Align budgets with campaigns, track tests and experiments, and cut the manual reconciliation that slows down optimization.

For Finance and RevOps Partners

See marketing spend mapped to cost centers, markets, products, and revenue streams with audit-ready variances. Understand which programs drive profitable growth, so you can fund what works and pull back where returns are weak.

Indeed accelerated go-to-market speed by 25%

Indeed replaced 40+ overlapping “emotional support spreadsheets,” cut planning time by 25%, and gave the CMO a single marketing calendar for every activity.

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Optimize dollars with granular insights

OptiMine, now part of Uptempo, provides always-on Marketing Mix Modeling (MMM) to show the incremental impact of your media and promotion dollars across channels like paid social, search, TV/CTV, display, and more.

By blending your first-party data with broader market and econometric signals, OptiMine helps brands understand which combinations of channels, creative, and promotions deliver the strongest incremental growth and retention.

OptiMine is trusted by brands like Amazon, AAA, and BestBuy—and has helped JCPenney drive an additional $500M in incremental revenue over the last three years.

Learn more about OptiMine

Connect marketing investments to sign-ups, revenue, and lifetime value

Plan and fund major acquisition pushes

Coordinate big growth moments—new market launches, seasonal campaigns, or product releases—across channels and geos, with clear budgets and targets for each.

Balance brand and performance investments

See brand campaigns and performance programs in a single view so you can right-size spend between upper-funnel awareness and lower-funnel conversion.

Align product, growth, and CRM around the customer journey

Connect in-app experiments, lifecycle journeys, and paid campaigns back to shared metrics like activation, repeat purchases, and customer retention.

Support always-on experimentation without losing control

Fund and track tests by channel, audience, or creative concept—and quickly shift budget into winning variants while keeping Finance fully in the loop.

Run exec and board reviews with confidence

Roll up spend and results by market, channel, and growth initiative so you can answer tough questions about CAC, payback, and lifetime value in minutes, not days.

React fast to demand spikes

Move budget across channels, audiences, and geos in hours, not weeks—backed by a shared, finance-grade view of what you’ve committed, what’s been spent, and what it’s returning.

Protect your marketing and customer data

Your data is protected with enterprise-grade security and admin controls, so marketing teams can move fast while IT sets out the guardrails.

SOC 2–ready security practices

Single sign-on (SSO)

Detailed audit logs

Role-based access and permissions

Partner access profiles

Context-based access

Secure API access

Reports that respect user access constraints

Connect Uptempo to your growth and analytics stack

Sync budgets, plans, and results with the tools you already use. Reduce manual updates, data-entry errors, and reporting lag by keeping spend and performance connected.

See how Uptempo works for your team

If you’re under pressure to hit ambitious growth and retention targets with tighter budgets and more scrutiny, now is the time to replace spreadsheet-driven operations with a system of record.

See how leading consumer tech enterprises use Uptempo to coordinate campaigns, control spend, and prove impact on customer acquisition, revenue, and retention.