AI Doesn’t Fix Bad Data — It Amplifies It.
CMOs are done burning a quarter of their budget on data janitorial work, forensic spreadsheets, and defending marketing as a cost center. AI should deliver trustworthy signals, not wrangle chaos. Uptempo creates the first marketing-native foundation that reconciles your plans, budgets, spend, and performance into one governed source of truth. Stop reporting what happened. Start deciding what’s next — and move marketing from the kids’ table to the strategy table as the unstoppable growth engine of your business.
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Integrates with your Tech Stack
Reconciled Data IN. Catastrophic Decisions OUT.
Boards are demanding ironclad ROI. AI is starving for trusted data. For thirty years, marketing has been trapped wrestling fragmented plans, budgets, spend, and performance across chaotic systems. We’re the connective tissue that finally unites all four data streams into one governed source of truth — so you can stop defending every dollar and start dominating the market with it.
Source of Truth
Plan, budget, spend, and performance
unified in one governed model.
Performance Models
Always-on MMM shows which channels
and activities drive the most revenue.
Decision Intelligence
Scenario planning, anomaly detection,
and real-time recommendations help
you act with confidence.
We take ownership by catching the ball, say I’ve got it, and run it down the field. We pass
the ball to our teammates to get to the finish line. The ball doesn’t get dropped; it is always
moving. Together, we make it happen to win the game.
Betty, Engineering
The connective tissue of the
enterprise marketing tech stack.
Uptempo sits at the center — connecting Finance, ERP/EPM, work management,
CRM, advertising, and BI. We don’t replace the systems your teams already run on;
we make them defensible together. Deep integrations across the ecosystem are what
turn fragmented data into a single source of truth for marketing ROI.
Finance & ERP/EPM
Tie spend to strategy, control variance,
and move money where it performs —
integrated with ERP and EPM systems.
Work Management
Bring OKRs, budgets, and activities
together so teams move as one,
connected with CRM and GTM tools.
CRM & GTM
Tie pipeline and revenue back to the
plans and investments behind it.
Advertising & Performance
Bring channel and campaign perfor-
mance insights to live where you make
financial decisions.
BI & Analytics
Push the marketing system of record
into tools the business already trusts.
A closed loop
for every
investment cycle.
Get control
and credibility
See every dollar — where it lives, what
it funds, who’s accountable. One source
of truth ties allocations and transfers
to planned activities so CMOs control
spend with the same rigor as the CFO.
Tie spend to outcomes
Connect top-down investments and
campaign plans to performance so
marketing teams can see what’s
working, pivot quickly, and deliver ROI
narratives that withstand CFO scrutiny.
Maximize
performance at scale
The enterprise command center for
closed-loop operations: spot waste,
reallocate mid-flight to high-ROI
activities, and attribute results back to
plans — transforming marketing from
cost center to credible growth driver.
99.5 %
marketing
budget
accuracy
48 hours
budget
approval
time
25 %
reduced
agency
fees
Everything marketing
leaders need to defend and
grow investment.
See every dollar
Tie spend to strategy, control variance,
and move money where it performs —
integrated with ERP and EPM systems.
Align on the plan
Bring OKRs, budgets, and activities
together so teams move as one,
connected with CRM and GTM tools.
Prove what’s working
Spot what’s working in real time, test
scenarios, and redirect spend with
confidence.
Structure it your way
Mirror brands, regions, and teams with
configurable hierarchies.
Decide faster with AI
Conversational Q&A delivers instant
insights with recommended next steps.
Secure your data
Role-based access, audit
trails/logs, and SSO keep
company data secure.
Run marketing like
a business
Uptempo gives enterprise teams the decision intelligence foundation
to prove ROI and capitalize on AI.
