What Martech Leaders Wish You Knew
The best marketing leaders know there are a handful of things their teams can do to stand out and win. But you won’t achieve peak performance until the CMO and marketing ops navigate the obstacles blocking their path to success.
Watch our discussion with award-winning marketing ops leader Darrell Alfonso, as he breaks down five secrets marketing leaders wish their marketing ops pros knew and how to tell them. You’ll learn how to fix problems such as:
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Watch this brief video featuring Jessica Liu, a senior Forrester analyst and guest speaker as she shares her insights on:
- Where marketing processes typically break down - What’s required to ensure a consistent marketing planning and budgeting process, and - How technology can support processes and various workstreams
With budgets being slashed and economic turbulence shaking up the marketing plan, the relationship between marketing and finance is more important than ever.
Uptempo’s guest speakers, Forrester Senior Analyst Jessica Liu and Jackie Massmann, Marketing Budgeting Planning Analyst at Land O’Lakes, share best practices for creating better visibility, velocity, and agility through connected marketing operations.