Watch this brief video featuring Jessica Liu, a senior Forrester analyst and guest speaker as she shares her insights on:

- Where marketing processes typically break down
- What’s required to ensure a consistent marketing planning and budgeting process, and
- How technology can support processes and various workstreams

With budgets being slashed and economic turbulence shaking up the marketing plan, the relationship between marketing and finance is more important than ever.

Uptempo’s guest speakers, Forrester Senior Analyst Jessica Liu and Jackie Massmann, Marketing Budgeting Planning Analyst at Land O’Lakes, share best practices for creating better visibility, velocity, and agility through connected marketing operations.