Chief Marketing Officer
Marketing Consulting Managing Director
The relationship between marketing and finance can feel like a battle for budget—one marketers often feel like they’re on the losing end of.
With every marketing team feeling the pinch of market conditions this year, there’s never been a more critical time to get on the same page with finance. How do we begin to build a relationship that creates transparency and fosters alignment?
Uptempo CMO Jim Williams, and KPMG Marketing Consulting Managing Director, Bret Sanford-Chung discuss how to: