Chief Marketing Officer
Marketing Consulting Managing Director
The relationship between marketing and finance can feel like a battle for budget—one marketers often feel like they’re on the losing end of.
With every marketing team feeling the pinch of market conditions this year, there’s never been a more critical time to get on the same page with finance. How do we begin to build a relationship that creates transparency and fosters alignment?
Uptempo CMO Jim Williams, and KPMG Marketing Consulting Managing Director, Bret Sanford-Chung discuss how to:
Uptempo’s guest speakers, Forrester Senior Analyst Jessica Liu and Jackie Massmann, Marketing Budgeting Planning Analyst at Land O’Lakes, share best practices for creating better visibility, velocity, and agility through connected marketing operations.
Over the last few years, the marketing Chief of Staff (CoS) role has become more prevalent, both in B2B and B2C companies. And there’s good reason for it.
Darrell Alfonso breaks down five key things marketing leaders wish their marketing ops pros knew, and how to tell them.