IKEA’s Blueprint for Global Commercial Agility

Monday, Dec 11 | 7am PT | 10am ET | 4pm CET

Marcel Duy

Product Director, Digital Business Planning

Thao Ngo

Senior Vice President, Marketing

Join us Dec 11 @ 7am PT / 10am ET / 4pm CET

IKEA revolutionized the way people shop for furniture with an innovative and unique customer experience. But delivering on this brand promise is no easy feat: consider the planning complexity involved in promoting 12,000 products through 400 stores in 50 countries. All while considering data from supply chains, pricing promotions, consumer trends and more.

Behind the scenes, a sophisticated commercial planning and analytics solution ensures that products are available just when marketing campaigns peak customer demand. Join a conversation with Marcel Duy, IKEA’s Product Director, Digital Business Planning, that will highlight how advanced analytics drove the digitalization and operational performance across IKEA’s $45B retail operation.

Key takeaways:

  • Explore an in-depth look at the comprehensive calendar of global commercial activities.
  • Discover the swift implementation and impact of this initiative, enhancing the furniture giant’s remarkable agility.
  • Gain insights into IKEA’s future plans for continued innovation in commercial planning processes.

Register to join us live on December 11 and receive access to the recording. Don’t miss this opportunity to unravel the success story of IKEA’s digital transformation and its profound impact on the world of furniture retail.

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