An
Event
Make your Forrester B2B Summit week count twice—elevate your planning approach through fresh perspectives, meaningful connections, and bold insights. All marketing professionals welcome.
MARCH 31 – APRIL 2, 2025 MANCUSO’S RESTAURANT | PHOENIX, AZ
Make plans with us
Real conversations with marketing leaders about solving planning challenges.
Meet Darrell Alfonso and your marketing ops peers for the first ever in-person session.
Get a new, professional headshot for your LinkedIn profile.
Leave the stale convention center pastries for something tastier.
Mementos from Lululemon, Callaway, and LARQ that deserve space in your suitcase.
Please don’t make us regret this.
Drop in for a single session that catches your eye or immerse yourself fully across all three days—this marketing flight is best enjoyed at your own pace.
– 4:30pm
Stop drowning in spreadsheets and start building marketing plans that actually drive revenue. This 2.5-hour workshop led by Inverta’s strategic consulting team is designed for Demand Generation and Marketing Ops leaders currently working in a complex, enterprise environment.
Limited spots remaining.
– 9pm
Happy hour
– 12pm
Stop in for a complimentary breakfast or network with your peers away from the crowded showroom floor.
– 12:30pm
– 2pm
Marketing ops aren’t just number crunchers in spreadsheets. They’re the secret weapon every CMO needs but might not realize they can lean on.
In this panel, we’ll explore how these behind-the-scenes strategists help marketing leaders build plans that actually move the needle on business goals.
Panelists:
Allysa Veigel, Sr. Campaigns Center of Excellence Manager, Planning & Operations, Workday Tim Doolittle, Sr. Director Marketing Operations, Appfolio
– 3pm
– 5pm
When marketing and finance stop seeing each other as obstacles and start working as partners, they become the power couple driving your company’s growth story forward. Like any great love story, it starts with communication and trust.
In this panel, we’ll talk about how to build lasting alignment between the two departments.
Chloe Tambe, Chief of Staff to the CMO, HubSpot Jon Pipas, Senior Director, Marketing Strategy and Insights, Confluent
– 10pm
Real connections happen after hours. Join industry peers for dinner, drinks, and conversations.
Full dinner and drinks provided.
– 7pm
– 12:15pm
– 12:45pm
Marketing Operations Lunch
– 2:15pm
Marketing ops professionals are at the forefront of driving efficiency, innovation, and cross-functional alignment in today’s rapidly evolving landscape. To stay ahead, they must focus on the right priorities—balancing innovation with operational excellence while adapting to changing technologies and strategies.
A panel of experts break down the top priorities shaping the future of marketing ops, including:
Amanda Shelly, Global Marketing Operations Leader at Rockwell Automation Lauren Hewlett, Marketing Operations Manager at GE Vernova Jessica Hreha, Director, AI Transformation Office at Jasper
– 7:30pm
Hop between Plans Uncorked and Forrester Summit across the street. Skipping Forrester but in Phoenix? Join us at Plans Uncorked!
Stop by Mancuso’s (bring your ID or Forrester badge) to pick up your VIP sticker for easy in-and-out access during the event.
Email events@uptempo.io
Mancuso’s Restaurant
201 E Washington St Suite 201
Phoenix, AZ 85004
Conveniently located steps away from the Phoenix Convention Center.
Uptempo connects marketing plans, budgets, and performance in one unified platform for enterprise teams.