The Future of Marketing Operations:

Trends for 2023

Amy Beaudoin

Senior Director of Product Marketing

Katie Linford

Principal Analyst, Marketing Operations

5 Top Trends

We all know that the coming year will continue to be a challenging year with continued economic uncertainty, shifting buyer behaviors, and tech-fueled disruption. So, how will bold marketing operations leaders ensure success through this volatile period?

Watch this brief video featuring Katie Linford, a Forrester analyst and guest speaker as she shares her insights and the five trends impacting the future of marketing operations and discover:

  • The areas MOps teams focus on most in the year ahead
  • How to leverage greater control of your martech stack, and
  • Ways to drive tighter internal alignment across teams
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