Like so many resolutions, software adoption tends to fade over time, especially when competing priorities arise. Maybe it’s too hard to implement, or the value isn’t clear enough. Or there isn’t a clear roadmap for you to follow.

That’s why we’ve been talking about a new approach to marketing called marketing business acceleration that improves how you plan, budget, execute and measure marketing. It’s a new operating model complete with assessments, KPIs and best practices. It’s about business value, not software.

Watch our on-demand webinar to learn about:

• What marketing business acceleration is and why it is needed
• A new customer success model to enable your teams to realize more value from Uptempo
• New KPIs to help you measure marketing visibility, velocity
• and agility
• A maturity assessment to help you benchmark your
• operational marketing
• Uptempo’s comprehensive plan-on-a-page to invest in driving your success