MOps
Breakout
A live event exclusively for marketing operations professionals of all levels. Completely online. Brutally honest. Totally free.
Adapting to Change: The Top Marketing Ops Priorities for the Future
Date: May 14th, 2025
Time: 9am PT / 12pm ET
Adapting to Change: The Top Marketing Ops Priorities for the Future
Marketing operations professionals are at the forefront of driving efficiency, innovation, and cross-functional alignment in today’s rapidly evolving landscape. To stay ahead, MOPs leaders must focus on the right priorities—balancing innovation with operational excellence while adapting to changing technologies and strategies.
In this interactive panel discussion, moderated by Darrell Alfonso (Indeed) and Thao Ngo (Uptempo), industry experts will break down the top priorities shaping the future of marketing ops, including:
- AI and automation—what’s real and what’s just hype
- Go-to-market (GTM) execution—aligning marketing ops for impact
- Cross-functional collaboration—bridging the gap between teams
- Leadership in marketing ops—navigating change and proving business value
This session isn’t just about theory—it’s about real, actionable insights that you can take back to your team. Our expert panelists will share their firsthand experiences, best practices, and predictions for what’s ahead. The discussion will be interactive, with audience Q&A throughout to ensure a dynamic and engaging conversation.
Who Should Attend?
This event is designed for marketing operations professionals at all levels—from practitioners to leaders—who want to stay ahead of the curve. Whether you’re focused on process optimization, campaign execution, or strategic leadership, this session will provide practical guidance and peer insights to help you navigate the evolving MOPs landscape.
🚫 Note: This event is intended for marketing operations professionals only. We kindly ask that sales professionals and vendors refrain from attending.
Agenda
9:00 am PT
Welcome, logistics, and panel intros
Hosts: Darrell Alfonso, Indeed, and Thao Ngo, Uptempo
9:10 am PT
AI and automation
Panel discussion on what’s real and what’s hype, with audience participation
9:30 am PT
Go-to-market (GTM) execution
Panel discussion on aligning marketing ops for impact, with audience participation
9:50 am PT
Cross-functional collaboration
Panel discussion on bridging the gap between teams, with audience participation
10:10 am PT
Leadership in marketing ops
Panel discussion on navigating change and proving business value, with audience participation
10:30 am PT
Wrapped
MOPS BREAKOUT:
The Future of Marketing Operations
The Future of Marketing Operations
May 14th, 9am-10:30am PT
1.5-hour virtual event
Marketing operations professionals
Network, share insights, and draw inspiration from each other.
The Hosts
Darrell Alfonso
Director of Marketing Strategy & Operations
Thao Ngo
Senior Vice President Marketing
May Speakers
Natalie Ryan
Scott Laird
Amrutha Suresh
Carolyn Raleigh
Veronica Steele
Ritu Singh
What the MOps Community Has to Say
MOps Breakout was very informative, and it’s interesting to see different perspectives.
Angela Matsuoka
MOps Breakout was great. It’s so informative—thank you!
Keren Fisher
MOps Breakout is a great event. Really good stuff.
Valentina Ciavarella
This has been an amazing experience for me and I have learned so much.
Ikram Ghani
MOps Breakout: The Future of Marketing Operations
Key Trends, Challenges, and How to Win
November 2024
Marketing operations is at a crossroads. As AI, automation, and data-driven strategies continue to reshape the landscape, MOps professionals need to adapt and thrive in an environment that’s moving faster than ever. The future is uncertain, but with the right approach, MOps leaders can turn challenges into opportunities.
In this session, we tackle:
- How to level up marketing planning to drive better outcomes.
- The future of standardized marketing operations and why it’s essential for scaling.
- The evolving role of AI in marketing operations and how it can revolutionize workflows.
- Key trends in technology and strategy that are shaping the future of MOPs.
- How leaders are planning to navigate future challenges—what’s working, and what’s not.
MOps Breakout: Tech Edition
How to Build a Long and Successful MOps Career in Tech
July 2024
The tech industry is still reeling—missed sales targets, increasing customer churn, and frequent layoffs. In this Breakout, we explored how MOps professionals can develop their skills and stay motivated by discussing:
- How can you work more efficiently (even with less resources)?
- How do you network yourself into better positions (internally and externally)?
- How do you avoid burnout on your team and keep morale strong?
- How do you still develop your people with limited resources?
- What technology/AI are you using to overcome these challenges?
MOps Breakout:
Become a Strategic MOps Leader and Elevate Your Team
March 2024
Becoming a MOps leader often involves transitioning from a tactical, execution-focused role to a more strategic one. In this Breakout, we discussed the steps MOps pros need to take to become a leader, including:
- How do you translate marketing operations work to senior leadership?
- How can feedback be effectively used in leadership development?
- How should you improve the visibility and value of MOps teams?
- What are the challenges of becoming a leader? (And how do you solve them?)
MOPS BREAKOUT
is presented by
Uptempo
Uptempo is the preferred planning software for enterprise marketing teams.
All your campaigns and activities in one living plan. Linked to the budget. Connected to projects. Tied to real-time performance. Visible to everyone.
Finally.
