See every campaign and dollar in one place
CPG marketers sit at the intersection of brands, SKUs, retailers, geographies, and channels. Budgets are fragmented across brand teams, trade and shopper programs, retail media, and ecommerce—often managed in spreadsheets, TPM tools, and one-off reports. The result: missed opportunities, unspent funds, and promotions that are hard to tie back to revenue.
Uptempo is the marketing system of record that connects your budgets, plans, and performance—giving marketing teams real-time visibility and control over every dollar.
Built for global, multi-brand CPG complexity
Uptempo gives CPG organizations a shared workspace where marketing, shopper, sales, and finance teams can fund, plan, and measure every campaign, promo, and retailer program across brands, markets, and channels.
For CMOs & Brand/Category Leaders
Get a clear line of sight from brand and promo spend to category growth, share, and margin. Protect and grow budgets by telling a credible ROI story—grounded in forecasts vs. actuals across brands, retailers, and channels.
For Marketing Operations
Orchestrate omnichannel programs in one system: from TV and digital to retail media networks, in-store displays, and shopper activations. Cut reconciliation from weeks to hours by tying every activity to the right budget line, cost center, and retailer.
For Finance and Revenue Growth Management
See marketing and trade spend reconciled to GLs, brands, and customers with audit-ready variances. Confidently fund the programs that move inventory, margin, and category growth—while reducing the risk of overspent or unclaimed funds.
Reckitt closes the quarter 50% faster
By connecting Uptempo with their ERP, Reckitt saves more than 80 hours each month on reporting and reconciliation, enabling a five-person marketing finance team to manage $600M in marketing spend.
Read Pablo's storyTurn high-level strategy into actionable plans by brand and retailer
Improve forecast accuracy and close speed across Finance and Marketing
Tighten forecasts vs. actuals for trade and media spend and cut days from quarter-end reconciliation.
Coordinate global brand campaigns with local market activation
Give regions and local teams clear guardrails while letting them tailor messages, offers, and timing without losing visibility or budget control.
Manage trade, co-op, and joint business plan funds with confidence
Allocate funds by brand, retailer, and market, then track requests, approvals, and in-market spend so money isn’t left unused or overspent.
Give your CMO one place to see all promo and in-market calendars
Build, fund, and track every promotion, channel, and retailer in a single calendar so nothing overlaps, conflicts, or goes dark.
Connect media, shopper, and trade spend to real business outcomes
Tie each team’s campaigns back to shared KPIs—category share, household penetration, velocity, and incremental units—so everyone is optimizing toward the same outcomes.
Keep brands and markets aligned as complexity multiplies
Coordinate global brand campaigns and local market activations in one place while keeping funding, GL codes, and approvals aligned.
Protect your marketing data with enterprise-grade security
Your data is protected with robust security and admin controls. Give marketing the flexibility to move fast while IT and Finance stay confident that data is secure and compliant.
SOC 2–ready security practices
Single sign-on (SSO)
Detailed audit logs
Role-based access and permissions
Partner access profiles (including agency and retailer views)
Context-based access
Secure API access
Reports that respect user access constraints
Connect Uptempo to the rest of your tech stack
Sync budgets, plans, and results with the tools you already use. With bi-directional integrations, updates flow automatically, reducing manual work, data-entry errors, and reporting lag.
