With host Darrell Alfonso
Thank you for connecting with us at the Forrester B2B Summit in Austin.
Special sessions
Get a 1:1 demo
Get IBM takeawys
Learn about Uptempo
With hundreds of products, thousands of marketers and millions of dollars at stake, orchestrating IBM’s planning process can be challenging.There is competition for budget and product representation, and achieving alignment across disciplines can be an operational nightmare. No longer. Today, IBM is uniting thousands of marketers by leveraging Forrester best practices and Uptempo’s system of record for managing plan and spend. Learn how a new planning process is transforming marketing visibility, velocity, and agility.
VP of Investment and Resource Management IBM Marketing, Communications and Citizenship
“Where’s the current version of the marketing plan??”Forrester reports massive investments in martech and marketing operations, yet CMOs still run the business of marketing in a fog. Plans scattered across disconnected spreadsheets and PowerPoints create havoc for global marketing teams: over- and under-spending, misalignment, poor collaboration, and missed opportunities. Learn how a marketing planning system of record will improve your visibility, velocity, and agility and unequivocally prove marketing’s impact to the business.
Chief Marketing Officer
Speak to a marketing planning expert today.
Paul Ambraz from IBM gave a presentation, “The Barbenheimer of Marketing Ops: Planning Meets Budgeting,” about the IBM journey to an integrated planning system of record.
Please fill out the form if you’re interested in the key takeaways from his session.
Uptempo’s marketing planning platform is used by 625,000 enterprise marketers to plan better, spend smarter, and execute with confidence. Uptempo replaces spreadsheets and helps B2B marketing leaders connect siloed plans to drive business growth.