Marketers are struggling to do more with less
Tech marketing leaders are juggling flat budgets, ambitious ARR goals, slow-moving deals, and a steady drumbeat of questions from Finance and Sales. Even with sophisticated CRM, MAP, and BI tools, it’s still hard to turn fragmented data into a clear, defensible story.
Uptempo is the marketing system of record that connects your budgets, plans, and performance to pipeline, revenue, and retention in one place. It gives marketing teams real-time visibility and control over investments—from top-of-funnel programs to expansion and renewal plays.
Built for complex B2B go-to-market motions
Uptempo gives marketing and finance teams one workspace where they can plan, fund, and measure every program across products, segments, regions, and channels.
For CMOs & Heads of Marketing
Get a clear view of how every campaign, region, and GTM motion contributes to pipeline, revenue, and margin. Prove the return on marketing spend, defend your budget, and make the case for new investments with a single, defensible ROI story.
For Marketing & Revenue Operations
Orchestrate demand gen, ABM, field, partner, and product marketing in one system: from budget to planning and performance. Replace “spreadsheet ops” with structured workflows and cut manual reconciliation from weeks to hours.
For Finance Partners
See marketing spend reconciled to cost centers, regions, and strategic initiatives with audit-ready variances. Understand which programs actually move pipeline and bookings, so you can confidently fund what works.
Cisco saved 25% of wasted spend
Our ability to see what that impact is—or could be, if we make changes—is a lot more effective than when we were living in slides and didn’t have a standardized platform where all the information was rolled up into one spot. Now, we can see what changes mean for our activation dollars, how to maximize return, and which tactics make sense.
Thomas Gunter, Director, Marketing Investment Operations at Cisco
Read Cisco’s storyConnect marketing investments to pipeline, revenue, and retention
Run global launches without losing control
Standardize launch playbooks, timelines, and budgets across regions and segments, so every product release follows a repeatable, measurable process—not one-off heroics.
Operationalize ABM across sales and marketing
Fund and track programs by account, segment, and industry. Tie spend to pipeline, win rate, and expansion at the account level so you can double-down on the motions that close deals.
Connect partner and channel marketing funds to revenue
Allocate partner funds by tier and region, then track requests, approvals, and in-market execution, so budget isn’t left unused—or overspent—with no clear ROI.
Plan and recap flagship events with confidence
From user conferences and roadshows to industry trade shows, build, fund, and track every event program in a single calendar with clear links to leads, opportunities, and bookings.
Align marketing teams around shared targets
Tie each team’s campaigns back to common KPIs—pipeline coverage, conversion rates, and NRR—so everyone is optimizing toward the same business outcomes.
Run QBRs and board updates Finance actually trusts
Roll up investments and performance by product line, region, or strategic initiative with finance-ready views so you can defend results and secure next year’s budget.
Protect marketing data with enterprise-grade security
Your data is protected with robust security and admin controls. Give marketing the flexibility to move fast, while IT and Finance stay confident that data is secure and compliant.
SOC 2–ready security practices
Single sign-on (SSO)
Detailed audit logs
Role-based access and permissions
Partner access profiles
Context-based access
Secure API access
Reports that respect user access constraints
Connect Uptempo to the tools you already rely on
With bi-directional integrations, updates flow automatically, reducing manual work, data-entry errors, and reporting lag.
