Marcel Duy, Product Director, Digital Business Planning at IKEA
Book a demo and experience how big enterprises run marketing like a business.
Uptempo brings clarity to marketing plans, budgets and expected outcomes for enterprise organizations with more than 25 marketers.
Delivering operational effectiveness and data-driven insights is critical to today’s CMO. Uptempo is a core pillar in our strategy to gain insights on how marketing impacts the business.
It’s far more than just a financial and ROI tool. It’s also a really powerful planning tool that gives us full transparency of what we are actually doing.
I don’t want to get stuck in the game of marketing needing to do more with less. I want to evolve the game so that marketing gets more because of how much we return on our investments and deliver on business objectives.