Marcel Duy, Product Director, Digital Business Planning at IKEA
Activate the Marketing Strategy with the Marketing Planning Process
Forrester’s 7-step planning framework shows B2B marketers how to translate long-term marketing strategy into a clear, 12-month plan for marketing programs and investments. Allocate your marketing resources to programs and channels where they’ll have the most impact with this rigorous planning blueprint for B2B marketing leaders.
Report highlights include:
Build better plans for 2024 with Forrester’s marketing planning process
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