Forrester planning process

Forrester’s Marketing Planning Process

Activate the Marketing Strategy with the Marketing Planning Process

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Get best-in-class planning and investment strategies

Forrester’s 7-step planning framework shows B2B marketers how to translate long-term marketing strategy into a clear, 12-month plan for marketing programs and investments. Allocate your marketing resources to programs and channels where they’ll have the most impact with this rigorous planning blueprint for B2B marketing leaders.

Report highlights include:

  1. How to develop a marketing plan that aligns with organizational priorities.
  2. Advice to avoid fragmented planning between internal teams.
  3. A simplified approach to communicate plans to key stakeholders.
  4. Critical dos and don’ts to make smarter investments.

Build better plans for 2024 with Forrester’s marketing planning process

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