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WORKSHOP MARCH 31^st, 2025 | 2-4:30 PM MST | PHOENIX, AZ

Dynamic Marketing Planning Certification

Stop drowning in spreadsheets and start building marketing plans that actually drive revenue.

Here’s the Deal

Most marketing plans end up collecting dust by February. You know the drill: spend weeks creating the “perfect” annual plan, get everyone’s buy-in, then watch it unravel as soon as internal pressure mounts to deliver leads or business priorities shift.

We’re here to fix that.

In this intensive 2.5-hour certification workshop, you’ll learn how to:

Transform your marketing plan from a static document into a dynamic revenue driver
Focus your resources on initiatives that actually move the needle
Build flexibility into your planning process without losing strategic focus
Get (and keep) cross-functional alignment when priorities change

What Makes This Different

This isn’t another theoretical planning session. You’ll work through a real-world case study and walk away with:

A battle-tested “Plan on a Page*” framework that simplifies complex marketing strategies
A Demand Continuum Framework that helps you make smarter decisions about where revenue should come from
Practical tools for maintaining stakeholder alignment
Official certification upon completion

Who Should Attend

This course is tailored for Demand Generation and MOps leaders currently working in a complex, enterprise environment who have unique planning challenges and processes.

*Based on the Forrester B2B Marketing “Plan-on-a-Page” template, 2024.

Workshop Flow

2:00 PM

Introduction & Dynamic Planning Overview

2:30 PM

Marketing Plan on a Page Framework

3:10 PM

Demand Continuum Framework Development

3:50 PM

Making Planning Dynamic

4:15 PM

Wrap-up & Next Steps

Your guides

Led by Inverta’s strategic consulting team, you will get the best
of both worlds: strategic insight and practical implementation.

Early Bird Pricing

FREE ~~$295~~

100% off through March 30th
with discount code PLANBETTER

Additional Info

We’re keeping this workshop intimate to ensure
everyone gets hands-on guidance.
Only 30 spots available.

Note: This workshop is specifically designed for enterprise marketers. We appreciate your understanding if we’re unable to accommodate participants outside this audience.

Location

Mancuso’s Restaurant

201 E Washington St Suite 201

Phoenix, AZ 85004

Questions?

Contact events@uptempo.io

Mancusos Map

inverta workshop location