Chloe Washington, HubSpot
Align marketing investments to strategic goals
It is more important than ever for marketers to strategically align their budgets with ongoing plans to sustain business impact. However, past budget decisions can make it challenging to execute on new plans that drive your strategy forward.
Forrester has created a 6-Phase Strategic Budget Allocation Framework identifying the key steps for how and when to implement it across an organization.
In this workshop, you’ll learn: