Marketing Planning Crash Course

Headed into planning season with tight budgets, limited resources, and pressure to drive growth? 

We have you covered. Learn how to build and execute a campaign plan that helps your marketing team hit their goals. 

This crash course is designed to provide marketers with practical knowledge to develop effective campaign plans that move the needle—even in uncertain times. It combines real world advice from marketing leaders and essential theory from analysts like Forrester. You’ll learn:

  • The 5 steps for strategic planning
  • The essentials of scenario planning
  • How to build better plans with performance data
Learn planning best practices


IKEA’s Blueprint for
Global Commercial Agility