See every dollar, every campaign, every outcome,
all in one place
Retail marketing leaders are under pressure from every side: shrinking budgets, aggressive competitors, slow in-store traffic, new formats, and unforgiving peak seasons. Even with sophisticated finance and analytics systems, it’s challenging to turn fragmented investments, plans, and performance into a clear picture.
Uptempo is the marketing system of record that connects your budgets, plans, and performance—giving retailers visibility and control over marketing investments.
Built for global, multi-banner retail complexity
Uptempo gives retail organizations one workspace where marketing, finance, and merchandising can plan, fund, and measure every campaign across banners, regions, and channels.
For CMOs & Heads of Marketing
Get a clear view of how every promo, campaign, and banner contributes to traffic, sales, and margin. Protect and grow budgets by proving ROI and impact to finance.
For Marketing & Media Operations
Orchestrate omnichannel retail campaigns in one system: from circulars and email to paid media and in-store signage. Cut manual reconciliation from weeks to hours.
For Finance & Merchandising Partners
See marketing spend reconciled to GLs, categories, and banners with audit-ready variances. Confidently fund programs that move inventory, margin, and category growth.
IKEA saved 125K hours in one year
Uptempo more or less synchronizes and democratizes the planning for all commercial activities. You have a much better overview of what’s happening, not only on a market level but down to a store level.
Marcel Duy, IKEA’s Product Director, Digital Business Planning
Read Marcel's storyBring order and clarity to your most complex retail campaigns
Connect media and promo spend to real business outcomes
See the full business impact of every program by linking investments to KPIs leaders care about: same-store sales, traffic, average basket, margin, and revenue.
Coordinate national campaigns with local store offers
Give regions and stores clear guardrails while letting them tailor offers, placements, and timing—without losing visibility or budget control.
Manage co-op and trade funds with confidence
Allocate funds by brand, retailer, and market, then track requests, approvals, and in-market spend so money isn’t left unused—or overspent.
Plan Black Friday, Cyber Monday, and peak seasons in one place
Build, fund, and track every promotion, channel, and market in a single calendar so nothing overlaps, conflicts, or goes dark.
Support store openings, remodels, and market launches
Standardize playbooks, timelines, and budgets for openings and refreshes so every launch feels repeatable instead of one-off heroics.
Reforecast and reallocate quickly when the market shifts
Shift dollars across tactics or markets and update forecasts in hours, not weeks to respond to inventory constraints, weather, or a competitor’s move.
Align media, CRM, and loyalty teams around shared targets
Tie each team’s campaigns back to common KPIs—traffic, conversion, and basket size—so everyone is optimizing toward the same outcomes.
Run season and campaign recaps finance actually trusts
Roll up spend and performance by banner, region, or category with finance-ready views so you can defend results and secure next year’s budget.
Protect your marketing data
with enterprise-grade security
Your data is protected with robust security and admin controls. Give marketing the flexibility to move fast, while IT and finance stay confident that data is secure and compliant.
SOC 2–ready security practices
Single sign-on (SSO)
Detailed audit logs
Role-based access and permissions
Partner access profiles
Context-based access
Secure API access
Reports that respect user access constraints
Connect Uptempo to the rest of your tech stack
Sync budgets, plans, and results with the tools you already use. With bi-directional integrations, updates flow automatically—reducing manual work, data-entry errors, and reporting lag.
