Uptempo is trusted by hundreds of global fortune 1000 enterprises
Airtable organizes. Uptempo optimizes.
Airtable is a flexible, do‑it‑yourself tool—great for teams moving off spreadsheets to manage projects. But when it comes to strategic marketing planning and budget management, enterprise teams need more rigor.
Uptempo is purpose-built as the system of record for marketing plans, budgets, and performance. For leaders accountable for every dollar, Uptempo delivers the structure, finance alignment, and real‑time visibility Airtable can’t support out of the box.
The hidden costs of Airtable for managing budgets:
Too
DIY
A blank canvas means everything is built from scratch.
Finance is
left out
No ERP/EPM link; actuals, POs, and currencies need hacks.
Messy at
scale
More campaigns mean tangled workflows and bad data.
Reporting
roadblocks
Spend–to–outcomes tracking is manual or missing.
Governance
gaps
Global hierarchies, approvals, and audits are challenging.
Uptempo vs. Airtable
Built for performance vs. built for projects
Many global teams use Airtable for lightweight collaboration but rely on Uptempo
for finance‑grade strategic planning and budget control.
Features
Uptempo
Airtable
Strategic marketing planning
DIY manual set up
Real-time performance analytics
Budgets and spend management
Integrations
Native ERP/EPM/CRM connectors
Broad API, custom to set up
Project execution management
Workflow and task management
Predictive scenario modeling
Governance and permissions
Deeper dive: Why enterprise teams pick Uptempo over Airtable
Airtable is great for project and workflow collaboration. But when budgets, performance, and finance alignment come into play, marketing leaders need more structure.
Uptempo gives real-time marketing investment and performance data in a true system of record.
With Uptempo, teams get:
Connected plans and budgets
Standardized roll–ups to initiatives and targets, so leadership sees exactly how marketing spend connects to goals.
Live plan vs. actuals
Real-time views of working vs. non-working dollars, forecasts, and committed spend against actuals that flow in automatically from finance.
Enterprise integrations
Direct ERP/EPM actuals and POs plus CRM pipeline and revenue keep finance and marketing aligned.
Scalable governance
Multi‑level hierarchies, regions, products, fiscal calendars, permissions, approvals, and audit trails.
Run marketing like a business
See how Uptempo connects strategy, budgets, and performance in one place so you can reallocate in real time, stay in sync with finance, and prove ROI.
Book a demo
FAQs
No, Uptempo is a complete system of record for marketing strategy, budgeting, and performance. Many teams keep Airtable for project tracking, but Uptempo stands on its own for financial governance and ROI.
Yes, Uptempo can replace Airtable for enterprise marketing teams looking for a better way to manage budgets, forecasting, and performance. If you prefer Airtable for content calendars or task lists, Uptempo integrates with your stack while remaining the source of truth for investments.
Uptempo integrates with ERP/EPM for actuals/POs and with CRM for pipeline and revenue, so every marketing dollar can be linked to business outcomes.
Airtable may look lower cost than Uptempo at first, but hidden costs add up: extra users to maintain bases, manual reconciliation, and custom integrations. Uptempo reduces manual work, increases control, and improves budget reallocation—value enterprise teams see in-quarter.
Airtable’s DIY capabilities can help marketing teams get organized, but they don’t deliver finance‑grade rigor: plan/forecast/actuals, ERP connections, multi‑currency support, or audited approvals. Those take heavy customization and ongoing upkeep.
