The Power of Connected Marketing Processes

Streamline fragmented marketing processes

At the foundation of marketing operations is ‘process.’ When marketing processes change frequently and have unclear, contradictory, or nonexistent documentation, it’s extremely difficult for marketers to adhere to. Static spreadsheets exacerbate this issue even further.  Now, more than ever, marketers require connected processes to be able to respond to changing customer preferences and capture new market opportunities in a turbulent macroeconomic environment.

Watch this brief video featuring Jessica Liu, a senior Forrester analyst and guest speaker as she shares her insights on:

• Where marketing processes typically break down
• What’s required to ensure a consistent marketing planning and budgeting process, and
• How technology can support processes and various workstreams