Chloe Washington, HubSpot
Featuring guest speakers from Forrester and Land O’Lakes
Watch our on-demand webinar featuring guests from Forrester and Land O’Lakes. Learn how to accelerate the business of marketing, with real-world examples.
Disparate spreadsheets, slides, and data sets make it nearly impossible for marketers to pivot at the speed required to keep up with shifting consumer preferences. Volatile market circumstances like inflation, supply chain issues, and economic downturns make it critical for B2C companies to have a better way to plan and manage their marketing resources and investments.
Uptempo’s guest speakers, Forrester Senior Analyst Jessica Liu and Jackie Massmann, Marketing Budgeting Planning Analyst at Land O’Lakes, share best practices for creating better visibility, velocity, and agility through connected marketing operations.
Forrester Senior Analyst Jessica Liu will share:
Jackie Massmann, Marketing Budgeting Planning Analyst at Land O’Lakes, will explain:
Senior director of product marketing
Marketing budgeting & planning analyst
Senior analyst, B2C marketing
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