5 Tips to Transform Your Marketing Operations

Watch our on-demand webinar featuring guests from Forrester and Land O’Lakes. Learn how to accelerate the business of marketing, with real-world examples.  

Disparate spreadsheets, slides, and data sets make it nearly impossible for marketers to pivot at the speed required to keep up with shifting consumer preferences. Volatile market circumstances like inflation, supply chain issues, and economic downturns make it critical for B2C companies to have a better way to plan and manage their marketing resources and investments.   

Uptempo’s guest speakers, Forrester Senior Analyst Jessica Liu and Jackie Massmann, Marketing Budgeting Planning Analyst at Land O’Lakes, share best practices for creating better visibility, velocity, and agility through connected marketing operations.     

Forrester Senior Analyst Jessica Liu will share:  

• Where to start when connecting resource planning and performance management.  
• How an end-to-end marketing operations solution is critical to accelerate execution and meet customer needs sooner.  
• Best practices to achieve marketing agility for each domain across marketing operations.  

Jackie Massmann, Marketing Budgeting Planning Analyst at Land O’Lakes, will explain:  

• How they transformed their marketing operations with integrated systems—starting with Uptempo for planning.
• What their team did to create more consistent customer journey, improved their ability to make data-driven decisions, and re-shaped their internal processes.