Forrester’s Strategic Marketing Planning Workshop

It is more important than ever for marketers to strategically align their budgets with ongoing plans to sustain business impact. However, past budget decisions can make it challenging to execute on new plans that drive your strategy forward.

Forrester has created a 6-Phase Strategic Budget Allocation Framework identifying the key steps for how and when to implement it across an organization.

In this workshop, you’ll learn:

• The key components of Forrester’s 6-Step Strategic Budget Allocation Process
• Why leaders must set the expectation that past budget decisions may not align with tomorrow’s needs
• How marketers can remain agile in marketing planning and make strategic budget allocation decisions