Plan to Profit: Conquering the Annual Marketing Budget
How Uptempo helped SolarWinds build budgets that align to corporate goals and strategy.
SolarWinds provides powerful IT management software to almost every Fortune 500 company and supports more than 300,000 customers worldwide. In order to prove the impact of marketing’s investments on corporate goals and strategy, marketing operations needed access to real-time budget and campaign performance data. However, using spreadsheets to manage marketing spend made it challenging to connect the dots between investments and strategy.
Jaime Garza, Senior Manager of Marketing Operations at SolarWinds, shares how they built a single source of truth across their 200+ globally dispersed marketing team members. This change helped streamline SolarWinds’ complex planning process, saved them countless hours, and improved data-driven decision-making.
Watch the conversation now to:
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- Get a behind-the-scenes look at their annual marketing planning process.
- See how a unified view of spending made analyzing campaign ROI easier.
- Understand how improved budget planning aligned marketing and finance teams.
Transforming Marketing Planning at HubSpot
Chloe shares the challenges with spreadsheet-reliant planning and budgeting methods, and how HubSpot transformed their internal processes, resulting in enhanced efficiency and budget management.
